At a Glance
- Tasks: Manage commercial partnerships and create innovative activation campaigns that engage fans.
- Company: Join Coventry City Football Club, a family-oriented team with a passion for sport.
- Benefits: Flexible working hours, dynamic environment, and opportunities for personal growth.
- Other info: Be part of a diverse team committed to equality and inclusion.
- Why this job: Make a real impact in sports marketing while building lasting relationships.
- Qualifications: Experience in partnerships, excellent communication skills, and a creative mindset.
The predicted salary is between 29700 - 36300 £ per year.
At CCFC, you won’t just find a job – you’ll find pride, purpose, and a team that feels like family.
The Partnerships Activation Manager will play a key role in delivering and growing Coventry City Football Club's commercial partnerships, ensuring partners receive exceptional service and measurable value from their investment. Reporting to the Partnerships Activation Lead, the successful candidate will manage a portfolio of commercial partners, developing creative activation programmes that strengthen relationships, contributing to long-term commercial success.
Working closely with departments across the Club including Marketing, Brand, Media, Retail and Football Operations, this role will ensure partnership rights are delivered seamlessly and to the highest standard.
- Partnership Management
- Manage a portfolio of commercial partners, delivering contractual rights in line with partnership agreements.
- Develop and deliver bespoke activation plans aligned to partner objectives and the Club's commercial strategy.
- Maintain partnership rights trackers, activation plans and seasonal reporting.
- Monitor partnership performance, providing insight and recommendations to maximise return on investment.
- Identify opportunities to enhance partnerships, increase rights utilisation and support renewal and upsell conversations.
- Ensure all partnership assets are delivered accurately on time and in accordance with Club standards.
- Relationship Management
- Build and maintain strong relationships with local, national and international partners.
- Develop a detailed understanding of partner objectives, identifying opportunities to deliver additional value throughout the season.
- Lead regular partnership review meetings, presenting campaign performance, insights and future recommendations.
- Work collaboratively with partners to identify PR, content and award opportunities that showcase successful activations.
- Activation & Campaign Delivery
- Create innovative, integrated activation campaigns across digital, retail, matchday and event platforms.
- Work closely with Marketing, Media, Retail and Football Operations to coordinate partnership activity.
- Plan and deliver matchday activations, player appearances, content capture and partner events.
- Ensure all partnership activity reflects the Club's brand guidelines and enhances the supporter experience.
- Monitor campaign performance and produce post-campaign evaluations demonstrating partner value and commercial impact.
Experience and Skills
- Experience in commercial partnerships and sponsorship activation ideally within professional sport, entertainment or a similar industry.
- Proven experience managing multiple stakeholder relationships and delivering contractual rights.
- Excellent communication, presentation and relationship management skills.
- Highly organised with the ability to manage multiple projects and deadlines simultaneously.
- Strong commercial awareness with the ability to identify opportunities to grow partner value.
- Creative thinker with the ability to develop engaging sponsorship activations.
- Strong attention to detail and excellent project management skills.
Personal Attributes
- Professional, collaborative and customer focused.
- Self-motivated with the confidence to take ownership of partner accounts.
- Adaptable and comfortable working in a fast-paced environment.
- Passionate about delivering exceptional partner experiences and building long-term relationships.
- Flexible to work evenings and weekends to support matchdays, events and partnership activity.
Safeguarding
We are dedicated to protecting and promoting the welfare of children and vulnerable adults. Our Club is committed to maintaining safer recruitment practices. An enhanced DBS check is mandatory for this role.
Equality, Diversity & Inclusion
Coventry City FC proudly champions equal opportunity! We believe in fairness for all, ensuring our recruitment and selection practices respect every individual's unique background. We warmly invite applicants from every background, celebrating diversity in race, nationality, religion, gender, age, and ability. Join the Sky Blue Army – shaping the future of Coventry City FC on and off the pitch.
Partnership Activation Manager in Coventry employer: Coventry City Football Club
Coventry City Football Club is an excellent employer, offering a vibrant work culture where teamwork and community spirit thrive. As a Matchday Steward, you'll not only receive comprehensive training but also enjoy the unique opportunity to engage with passionate supporters in a dynamic arena setting, fostering both personal and professional growth while contributing to memorable matchday experiences.
Contact Details:
Coventry City Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Partnership Activation Manager in Coventry
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We think you need these skills to ace Partnership Activation Manager in Coventry
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining Coventry City Football Club aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at Coventry City Football Club
✨Highlight Your Passion for Sports
When chatting with Coventry City Football Club, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
