At a Glance
- Tasks: Lead innovative marketing strategies for Everyday Banking and enhance customer engagement.
- Company: Join Coventry Building Society, a trusted ethical bank with a strong community focus.
- Benefits: Enjoy 28 days holiday, a bonus scheme, and extensive wellbeing support.
- Other info: Flexible working arrangements and a commitment to diversity and inclusion.
- Why this job: Be part of a dynamic team making a real impact in retail banking.
- Qualifications: Experience in marketing within retail banking and strong leadership skills.
The predicted salary is between 36000 - 60000 £ per year.
Roles like this don’t come up too often! Due to internal secondment we’re looking for a fantastic Marketing Manager to join us on a 12 month basis in our newly formed Everyday banking team. Working in a fast-paced space, this role will be part of an innovative team during an exciting time for the group. The remit is varied as a product marketing expert; it will craft plans to maximise the customer lifecycle. Using data and insight, the role holder will develop the full funnel acquisition strategies, including brand and performance led campaigns across the channel mix. It will also create exciting and engaging communications to support upsell and cross sell, retaining customers and building journeys that create value and brand loyalty.
Experienced in working in a regulatory environment, the role holder will excel at stakeholder management, using their skills to influence and persuade colleagues and suppliers. This role will act as marketing lead in various working groups, presenting up to the senior leadership as well as using their commercial awareness to make decisions for commercial success. As a leader, this role will actively help the Marketing Team and Commercial Office succeed, collaborating with other leaders to problem solve and drive positive outcomes for the group (Coventry Building Society and The Co-operative Bank). This role can operate from either our Head Office campus in Binley, Coventry or our Manchester office but as a Group role, travel to both locations will be required. A team-led hybrid working arrangement is in place.
Benefits:
- 28 days holiday a year plus bank holidays and a holiday buy/sell scheme
- Annual discretionary bonus scheme
- Personal pension with matched contributions
- Maternity, paternity and shared parental leave
- Extensive wellbeing support
- Life assurance (6 times annual salary)
To be successful in this role it’s essential you have:
- Marketing experience within retail banking.
- Proven campaign and media management, with demonstrable results.
- Leadership experience.
- Good commercial and regulation awareness, using insights to drive decision making.
- Excellent customer communication skills.
- Proficient at producing effective materials of high quality that meet the brief and deadlines set.
- Highly organised and with the ability to question and have good attention to detail.
- Exceptional stakeholder management skills including the ability to persuade and influence.
Desirable experience will be:
- Personal Current Account knowledge.
- Leading through change or integration of teams.
We understand the need for flexibility, so wherever possible, we’ll consider alternative working patterns. Have a chat with us before you apply to see what the possibilities are for this role.
Proud to be a Disability Confident Committed Employer. We’re proud to offer an interview or assessment to every disabled applicant who meets the minimum criteria for our vacancies.
Location: Coventry-Binley Business Park
Marketing Manager - Everyday Banking in Manchester employer: Coventry Building Society
The Coventry Building Society is an exceptional employer that prioritises employee well-being and professional growth, offering a supportive work culture where innovation thrives. With a focus on team-led hybrid working, employees enjoy flexibility in their schedules while being part of a skilled technical team dedicated to continuous improvement. This role not only provides opportunities for leadership development but also fosters a collaborative environment that values each individual's contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Everyday Banking in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coventry Building Society and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coventry Building Society are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coventry Building Society on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coventry Building Society. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Everyday Banking in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coventry Building Society. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coventry Building Society:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coventry Building Society’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coventry Building Society
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coventry Building Society will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coventry Building Society, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
