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- Tasks: Lead innovative marketing strategies for Everyday Banking and enhance customer engagement.
- Company: Join Coventry Building Society, a trusted ethical bank with a strong community focus.
- Benefits: Enjoy 28 days holiday, a bonus scheme, and extensive wellbeing support.
- Why this job: Be part of a dynamic team making a real impact in retail banking.
- Qualifications: Experience in marketing within retail banking and strong leadership skills.
- Other info: Flexible working arrangements and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Roles like this don’t come up too often! Due to internal secondment we’re looking for a fantastic Marketing Manager to join us on a 12 month basis in our newly formed Everyday banking team. Working in a fast-paced space, this role will be part of an innovative team during an exciting time for the group. The remit is varied as a product marketing expert; it will craft plans to maximise the customer lifecycle. Using data and insight, the role holder will develop the full funnel acquisition strategies, including brand and performance led campaigns across the channel mix. It will also create exciting and engaging communications to support upsell and cross sell, retaining customers and building journeys that create value and brand loyalty.
Experienced in working in a regulatory environment, the role holder will excel at stakeholder management, using their skills to influence and persuade colleagues and suppliers. This role will act as marketing lead in various working groups, presenting up to the senior leadership as well as using their commercial awareness to make decisions for commercial success. As a leader, this role will actively help the Marketing Team and Commercial Office succeed, collaborating with other leaders to problem solve and drive positive outcomes for the group (Coventry Building Society and The Co-operative Bank). This role can operate from either our Head Office campus in Binley, Coventry or our Manchester office but as a Group role, travel to both locations will be required. A team-led hybrid working arrangement is in place.
Benefits:
- 28 days holiday a year plus bank holidays and a holiday buy/sell scheme
- Annual discretionary bonus scheme
- Personal pension with matched contributions
- Maternity, paternity and shared parental leave
- Extensive wellbeing support
- Life assurance (6 times annual salary)
To be successful in this role it’s essential you have:
- Marketing experience within retail banking.
- Proven campaign and media management, with demonstrable results.
- Leadership experience.
- Good commercial and regulation awareness, using insights to drive decision making.
- Excellent customer communication skills.
- Proficient at producing effective materials of high quality that meet the brief and deadlines set.
- Highly organised and with the ability to question and have good attention to detail.
- Exceptional stakeholder management skills including the ability to persuade and influence.
Desirable experience will be:
- Personal Current Account knowledge.
- Leading through change or integration of teams.
We understand the need for flexibility, so wherever possible, we’ll consider alternative working patterns. Have a chat with us before you apply to see what the possibilities are for this role.
Proud to be a Disability Confident Committed Employer. We’re proud to offer an interview or assessment to every disabled applicant who meets the minimum criteria for our vacancies.
Location: Coventry-Binley Business Park
Marketing Manager - Everyday Banking in Manchester employer: Coventry Building Society
Contact Detail:
Coventry Building Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Everyday Banking in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the banking and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Understand what makes Coventry Building Society tick and how you can contribute to their mission. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss specific examples of how you've led teams or projects in the past. Highlight your ability to inspire and mentor others, as this is key for the Marketing Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our fantastic team at Coventry Building Society.
We think you need these skills to ace Marketing Manager - Everyday Banking in Manchester
Some tips for your application 🫡
Show Your Marketing Magic: When you’re crafting your application, make sure to highlight your marketing experience in retail banking. We want to see those proven campaign results that showcase your skills and creativity!
Tailor Your Application: Don’t just send a generic application! Tailor it to the role by using keywords from the job description. This shows us you’ve done your homework and are genuinely interested in joining our Everyday Banking team.
Be a Storyteller: Use your application to tell a story about your leadership journey. We love hearing how you’ve inspired teams and driven change, so share those experiences that demonstrate your ability to influence and persuade.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and helps us get to know you better!
How to prepare for a job interview at Coventry Building Society
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially in retail banking. Be ready to discuss specific campaigns you've managed and the results they achieved. This will show that you can craft effective strategies for customer acquisition and retention.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams or projects in the past. Highlight your ability to inspire and mentor others, as well as how you've driven change and created efficiencies. This is key for a role that requires strong leadership in a fast-paced environment.
✨Master Stakeholder Management
Think about times when you've successfully influenced or persuaded colleagues and suppliers. Be ready to share these experiences, as exceptional stakeholder management skills are crucial for this position. Show them you can navigate complex relationships with ease.
✨Be Data-Driven
Since the role involves using data and insights to drive decision-making, come prepared with examples of how you've used data in your previous roles. Discuss how you've developed full funnel acquisition strategies based on analytics, and be ready to talk about the impact of your decisions.