Email Marketing Specialist in Coventry

Join Our Digital Team as an Email Marketing Specialist! We are looking for a talented and detail-oriented Email Marketing Specialist to join our dynamic Digital team. This is a key BAU (Business as Usual) role responsible for the end-to-end execution of all our email communications including regulatory updates, maturity notices, AGM invitations, and marketing campaigns.

As our communications volume and complexity continue to grow year on year, we need someone who can elevate our email strategy and execution to the next level. As an Email Marketing Specialist, you will create and run email campaigns that boost customer engagement and retention. You will work closely with the marketing and data teams to plan strategies, design and build email templates, and review campaign results to find ways to improve performance.

Key responsibilities will involve:

• Developing and implementing effective email marketing campaigns to promote our products and services.
• Designing and building engaging email templates and optimising them for different devices and email clients.
• Coordinating the email campaign pipeline and scheduling sends to avoid overlap, ensure optimal deliverability, and maintain a healthy sender reputation.
• Conducting A/B testing to optimise email content, plus monitoring and analysing the performance of email campaigns using analytics tools and generating channel specific reports.
• Key engagement with stakeholders to influence campaign decisions.

Joining the team will offer exposure to an industry leading email solution, supported by upskilling and necessary training on the platform, plus growth into the next journey of your career.

About you

For you to be effective in this role we would look for the following skillsets:

Essential skillsets:

• Strong stakeholder management skills with the ability to influence, negotiate, and build relationships across departments.
• Experience in producing effective marketing materials which are of high quality and meet the brief and deadlines set.
• Analytical with excellent communication skills and the ability to engage with stakeholders and build positive working relations.
• Strong HTML email build skills and experience with email broadcast platforms, email channel reporting, data segmentation, and A/B testing.

Desirable skillset:

• Experience of building email automation and journeys would also be a benefit.
• Understanding of managing sends via email platform to ensure deliverability target of 97% is met.

If you feel you meet the above skillsets and are passionate about email marketing, we would love to hear from you.

About us

We are one of the largest building societies in the UK and we share a mutual goal across our branches and our offices to improve the lives of others. We are officially recognised as a Great Place to Work and our benefits go beyond basic pay, with a discretionary bonus scheme, a culture of reward and recognition, and comprehensive support for wellbeing.

At the beginning of the year, The Co-operative Bank officially became part of our Group. Together, we have shared values and an ethical approach towards our members, customers, and colleagues. We are serious about equality, of race, age, faith, disability, and sexual orientation and we celebrate diversity. By working together, we know you will build more than just a career with us. All together, better.

Flexibility and why it matters

We understand the need for flexibility, so wherever possible, we will consider alternative working patterns. Have a chat with us before you apply to see what the possibilities are for this role.

Proud to be a Disability Confident Committed Employer

We are proud to offer an interview or assessment to every disabled applicant who meets the minimum criteria for our vacancies. As part of the application process, disabled applicants can opt in for the Disability Confident Interview Scheme. If there are ever occasions where it is not practicable to interview all candidates that meet the essential criteria, such as when we receive a high number of applications, we commit to interviewing disabled candidates who best meet the minimum essential and desirable criteria. If you would like to opt in to the scheme please contact our recruitment team when you apply.