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- Tasks: Create and execute engaging email campaigns to boost customer engagement.
- Company: Join Coventry Building Society, a leading UK building society focused on improving lives.
- Benefits: Enjoy flexible working, comprehensive benefits, and a culture of recognition and wellbeing.
- Why this job: Elevate your email marketing skills in a supportive, dynamic team with growth opportunities.
- Qualifications: Strong stakeholder management, analytical skills, and experience with HTML email building required.
- Other info: Opt into the Disability Confident Interview Scheme for additional support.
The predicted salary is between 28800 - 48000 £ per year.
Join our team as an Email Marketing Specialist at Coventry Building Society.
About the role
We’re looking for a talented and detail-oriented Email Marketing Specialist to join our dynamic Digital team. This is a key BAU (Business as Usual) role responsible for the end-to-end execution of all our email communications—including regulatory updates, maturity notices, AGM invitations, and marketing campaigns. As our communication volume and complexity grow, we need someone who can elevate our email strategy and execution. You’ll create and run email campaigns that boost customer engagement and retention, working closely with marketing and data teams to plan strategies, design templates, and analyze campaign results for continuous improvement.
Key responsibilities include:
- Developing and implementing effective email marketing campaigns to promote our products and services.
- Designing and building engaging email templates optimized for various devices and email clients.
- Coordinating the email campaign pipeline and scheduling sends to ensure deliverability and maintain a healthy sender reputation.
- Conducting A/B testing, monitoring campaign performance, and generating reports using analytics tools.
- Engaging with stakeholders to inform campaign decisions.
Joining us offers exposure to industry-leading email solutions, supported by training and growth opportunities in your career.
About you
We are looking for candidates with the following skills:
Essential:
- Strong stakeholder management skills with the ability to influence and build relationships across departments.
- Experience in producing high-quality marketing materials that meet deadlines.
- Analytical skills with excellent communication abilities.
- Strong HTML email building skills and experience with email platforms, reporting, data segmentation, and A/B testing.
Desirable:
- Experience in building email automation and journeys.
- Understanding of email deliverability targets and platform management.
If you meet these skills and are passionate about email marketing, we’d love to hear from you.
About us
We’re one of the UK’s largest building societies, committed to improving lives through our services. Recognized as a ‘Great Place to Work’, we offer comprehensive benefits, a bonus scheme, and a culture of recognition and wellbeing. We value diversity and equality, and we are proud to be a Disability Confident Employer. We support flexible working arrangements—please discuss options with us before applying.
Email Marketing Specialist employer: Coventry Building Society
Contact Detail:
Coventry Building Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest email marketing trends and best practices. This will not only help you in interviews but also demonstrate your passion for the field and your commitment to staying updated.
✨Tip Number 2
Network with current or former employees of Coventry Building Society on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your discussions.
✨Tip Number 3
Prepare to discuss specific examples of successful email campaigns you've managed in the past. Highlight your analytical skills by being ready to talk about how you measured success and what improvements you implemented based on data.
✨Tip Number 4
Showcase your HTML email building skills by creating a sample email template that reflects your style and understanding of best practices. This practical demonstration can set you apart from other candidates.
We think you need these skills to ace Email Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, particularly any work with A/B testing, HTML email building, and analytics tools. Use keywords from the job description to align your skills with what Coventry Building Society is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and detail how your skills can elevate their email strategy. Mention specific examples of past campaigns you've worked on and the results achieved to demonstrate your impact.
Showcase Analytical Skills: Since analytical skills are essential for this role, include examples of how you've used data to inform campaign decisions. Discuss any tools you’ve used for reporting and how you’ve improved campaign performance based on your findings.
Highlight Stakeholder Management: Emphasise your ability to build relationships across departments. Provide examples of how you've successfully collaborated with different teams to execute marketing strategies or campaigns, showcasing your strong communication skills.
How to prepare for a job interview at Coventry Building Society
✨Showcase Your Email Marketing Knowledge
Make sure to brush up on the latest trends and best practices in email marketing. Be prepared to discuss your experience with A/B testing, segmentation, and analytics tools, as these are crucial for the role.
✨Demonstrate Stakeholder Management Skills
Since strong stakeholder management is essential, think of examples where you've successfully influenced or built relationships across departments. This will show your ability to collaborate effectively within a team.
✨Prepare for Technical Questions
Expect questions about HTML email building and your experience with various email platforms. Be ready to explain how you ensure deliverability and maintain a healthy sender reputation.
✨Bring Examples of Your Work
Having a portfolio of your previous email campaigns can set you apart. Share specific examples that highlight your creativity and effectiveness in boosting customer engagement and retention.
