Chief Marketing Officer in Coventry

Coventry Building Society is seeking an exceptional Chief Marketing Officer to direct the next phase of its brand and marketing transformation. Reporting to the Chief Commercial Officer, this high-profile leadership role will be responsible for shaping and delivering a modern, customer-focused marketing strategy that drives sustainable growth, enhances brand reputation and strengthens the Society’s position as one of the UK's most trusted financial services organisations.

The successful candidate will be an accomplished marketing leader with deep expertise across brand strategy, customer marketing, commercial performance and transformation. They will lead the evolution and strategic repositioning of the brand, ensuring marketing investment delivers measurable commercial outcomes while building customer trust and engagement.

A key focus of the role will be driving the adoption of marketing technology, AI-powered capabilities, data-driven decision making, automation and personalisation, embedding modern marketing practices across the organisation. Leading a function of approximately 100 colleagues, the Chief Marketing Officer will be instrumental in building a high-performing, innovative marketing team and creating the capabilities required to support Coventry Building Society's long-term growth ambitions.

Join a purpose-led organisation where you can shape the future of a trusted UK brand, drive meaningful transformation, and make a lasting impact for millions of members. We operate on a team-led hybrid approach with at least 1 to 2 days a week in the Coventry and/or Manchester office.

Our benefits include:

• 28 days holiday a year plus bank holidays and a holiday buy/sell scheme
• Annual discretionary bonus scheme
• Personal pension with matched contributions
• Life assurance (6 times annual salary)
• Company car allowance
• Private Medical Insurance
• Health Screening
• Group Income protection

For this role you’ll need to have:

• Senior marketing leadership experience within a large, complex organisation.
• Strong expertise across brand, marketing technology, customer marketing, CRM, digital marketing and customer communications.
• Proven track record of leading brand transformation and growth strategies.
• Experience driving customer acquisition, retention and commercial performance.
• Strong understanding of marketing technology, data, automation and AI-enabled marketing.
• Experience managing significant budgets and delivering measurable ROI.
• Proven ability to lead and develop large, high-performing teams through change.
• Strong strategic, commercial and stakeholder management skills.
• Experience operating within a regulated environment.

Experience in these areas would be helpful:

• Financial Services or other highly regulated sector experience.
• Experience leading large-scale organisational or marketing transformation programmes.
• Knowledge of savings, mortgages, lending or banking products.
• Experience managing agency, media and sponsorship partnerships.
• Relevant professional marketing qualification (e.g. CIM).
• Experience implementing AI and advanced personalisation capabilities at scale.

We’re serious about equality, of race, age, faith, disability, and sexual orientation and we celebrate diversity. By working together, we know you’ll build more than just a career with us.

Flexibility and why it matters: We understand the need for flexibility, so wherever possible, we’ll consider alternative working patterns. Have a chat with us before you apply to see what the possibilities are for this role.

Proud to be a Disability Confident Committed Employer: We’re proud to offer an interview or assessment to every disabled applicant who meets the minimum criteria for our vacancies.