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- Tasks: Lead a team to create engaging content and campaigns for Private Banking and Wealth Management.
- Company: Coutts & Co, a prestigious name in private banking with a focus on innovation.
- Benefits: Competitive salary, professional development, and opportunities to influence high-level strategies.
- Why this job: Shape the narrative of wealth management and make a real impact in the financial sector.
- Qualifications: Extensive marketing experience, strong financial background, and excellent communication skills.
- Other info: Dynamic role with opportunities for networking and career advancement.
The predicted salary is between 72000 - 108000 £ per year.
Overview: Responsible for leading a team to deliver compelling stories and campaigns that bring to life our products and services, and to underpin our strategy for Private Banking and Wealth Management (PBWM) franchise clients at Coutts & Co.
Day-to-day, you will lead the content production for our Private Banking and Wealth Management businesses, supporting strategy and commercial objectives alongside brand objectives.
Responsibilities:
- Build capability to create and deliver the plan for all thought leadership activity for relevant segments across multiple brands.
- Interpret the marketing strategy into a 12-month plan of features, stories, articles and profiles to raise awareness of business leaders, front-office specialists and relationship managers and the broader capabilities of Coutts & Co.
- Elevate our thought leadership profile on the franchises’ products and services by proposing new projects aligned to the overall PBWM business strategy.
- Write, produce, publish, distribute and analyze marketing content using multi-format formats including digital, social media, colleague-powered syndication tools, subscription services, white papers and articles delivered through a multi-channel approach.
- Experiment with story types and topics, develop best practices, and create playbooks and toolkits to make our global work more engaging, consistent and efficient.
- Provide advice and insight to business stakeholders on content and thought leadership strategy, including annual business planning and marketing campaigns.
Qualifications and Requirements:
- Extensive knowledge and experience of marketing strategies and leadership, including a comprehensive understanding of private banking and wealth management including investments and asset management.
- Proven professional experience with a strong financial background grounded in investments, economics and the wealth industry; experience in media, digital format and thought leadership management is helpful.
- Proven ability to build relationships and work collaboratively on complex marketing initiatives that add value and support business priorities; high level of drive and personal commitment to success.
- Excellent communication and content writing skills.
- Experience utilising insight and market trends to drive strategy and identifying topics of interest to UHNW clients.
- Experience in marketing across multiple platforms, channels and content formats.
- Demonstrated expertise and experience in data analysis and performance measurement of media or content.
- Strong marketing, communications, and project management experience.
- Great networking and influencing skills.
- Budget management experience.
- Experience in leading and managing direct reports.
Head of Content Marketing & Distribution in London employer: Coutts & Co
Contact Detail:
Coutts & Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content Marketing & Distribution in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A personal connection can often get your foot in the door faster than a CV.
✨Tip Number 2
Showcase your expertise! Create a portfolio of your best work, especially if it relates to content marketing and distribution. This will help you stand out during interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and strategies. Bring fresh ideas to the table that align with their goals, especially in private banking and wealth management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows your commitment to joining our team.
We think you need these skills to ace Head of Content Marketing & Distribution in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Head of Content Marketing & Distribution role. Highlight your knowledge in private banking and wealth management, as well as your content creation expertise.
Showcase Your Storytelling Skills: Since this role is all about compelling stories, don’t shy away from sharing examples of your past work. Include links or attachments of campaigns you've led or content you've created that aligns with the responsibilities outlined in the job description.
Be Data-Driven: Demonstrate your ability to analyse performance metrics in your application. Mention any tools or methods you’ve used to measure the success of your content strategies, as this will show us you can back up your creative ideas with solid data.
Apply Through Our Website: We encourage you to submit your application through our website for a smoother process. It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at Coutts & Co
✨Know Your Stuff
Make sure you brush up on your knowledge of private banking and wealth management. Understand the latest trends and challenges in the industry, as well as Coutts & Co.'s specific offerings. This will help you speak confidently about how your experience aligns with their needs.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in content marketing. Think about times when you've successfully led a team or project, and be ready to discuss how you can elevate their thought leadership profile.
✨Be Data-Driven
Since the role involves analysing marketing content performance, come prepared with insights from your past experiences. Share how you've used data to inform your strategies and improve content effectiveness, demonstrating your analytical skills.
✨Engage with Their Brand
Familiarise yourself with Coutts & Co.'s brand voice and recent campaigns. Be ready to discuss how you would interpret their marketing strategy into a compelling 12-month content plan, showcasing your creativity and strategic thinking.
