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- Tasks: Lead a team to create compelling content and campaigns for Private Banking and Wealth Management.
- Company: Join Coutts & Co, a leader in private banking with a focus on innovation.
- Benefits: Competitive salary, professional development, and opportunities for career growth.
- Why this job: Shape the narrative of wealth management and make a real impact in the industry.
- Qualifications: Extensive marketing experience, strong financial background, and excellent communication skills.
- Other info: Dynamic role with opportunities to experiment and innovate in content marketing.
The predicted salary is between 72000 - 108000 £ per year.
Overview: Responsible for leading a team to deliver compelling stories and campaigns that bring to life our products and services, and to underpin our strategy for Private Banking and Wealth Management (PBWM) franchise clients at Coutts & Co.
Day-to-day, you will lead the content production for our Private Banking and Wealth Management businesses, supporting strategy and commercial objectives alongside brand objectives.
Responsibilities:
- Build capability to create and deliver the plan for all thought leadership activity for relevant segments across multiple brands.
- Interpret the marketing strategy into a 12-month plan of features, stories, articles and profiles to raise awareness of business leaders, front-office specialists and relationship managers and the broader capabilities of Coutts & Co.
- Elevate our thought leadership profile on the franchises’ products and services by proposing new projects aligned to the overall PBWM business strategy.
- Write, produce, publish, distribute and analyze marketing content using multi-format formats including digital, social media, colleague-powered syndication tools, subscription services, white papers and articles delivered through a multi-channel approach.
- Experiment with story types and topics, develop best practices, and create playbooks and toolkits to make our global work more engaging, consistent and efficient.
- Provide advice and insight to business stakeholders on content and thought leadership strategy, including annual business planning and marketing campaigns.
Qualifications and Requirements:
- Extensive knowledge and experience of marketing strategies and leadership, including a comprehensive understanding of private banking and wealth management including investments and asset management.
- Proven professional experience with a strong financial background grounded in investments, economics and the wealth industry; experience in media, digital format and thought leadership management is helpful.
- Proven ability to build relationships and work collaboratively on complex marketing initiatives that add value and support business priorities; high level of drive and personal commitment to success.
- Excellent communication and content writing skills.
- Experience utilising insight and market trends to drive strategy and identifying topics of interest to UHNW clients.
- Experience in marketing across multiple platforms, channels and content formats.
- Demonstrated expertise and experience in data analysis and performance measurement of media or content.
- Strong marketing, communications, and project management experience.
- Great networking and influencing skills.
- Budget management experience.
- Experience in leading and managing direct reports.
Head of Content Marketing & Distribution in City of Westminster employer: Coutts & Co
Contact Detail:
Coutts & Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content Marketing & Distribution in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content marketing work. This is your chance to shine and demonstrate how you can elevate a brand's presence.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and strategies. Bring fresh ideas to the table that align with their goals, especially in private banking and wealth management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Content Marketing & Distribution in City of Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Head of Content Marketing & Distribution role. Highlight your knowledge in private banking and wealth management, as well as your content marketing expertise.
Showcase Your Storytelling Skills: Since this role is all about compelling stories, don’t shy away from sharing examples of your past work. Include links or attachments of campaigns you've led or content you've created that demonstrate your ability to engage audiences.
Be Data-Driven: We love numbers! If you’ve used data analysis to drive marketing strategies or measure content performance, make sure to include those insights in your application. It shows you understand the importance of metrics in content marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Coutts & Co
✨Know Your Stuff
Make sure you have a solid understanding of private banking and wealth management. Brush up on the latest trends, key players, and market insights. This will not only help you answer questions confidently but also show that you're genuinely interested in the industry.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Think about specific campaigns or projects where your leadership made a difference. Be ready to discuss how you can elevate content marketing strategies and drive results for Coutts & Co.
✨Be Ready to Discuss Content Strategy
Familiarise yourself with different content formats and distribution channels. Be prepared to share your thoughts on what makes compelling content and how you would approach creating a 12-month content plan. Highlight any innovative ideas you have for thought leadership activities.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your interest in the role and the company. Inquire about their current content strategies, challenges they face, and how they measure success. This shows that you're not just looking for a job, but are genuinely invested in contributing to their goals.
