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For Companies At a Glance
- Tasks: Lead industry strategy and support sales cycles to enhance customer engagement and success.
- Company: Join Coupa, a leader in spend management technology, driving innovation and efficiency for businesses worldwide.
- Benefits: Enjoy a collaborative culture, remote work options, and opportunities for personal and professional growth.
- Why this job: Make a global impact while working with cutting-edge technology in a supportive and dynamic environment.
- Qualifications: 9-12 years of experience in software or IT, strong communication skills, and an MBA preferred.
- Other info: Coupa values diversity and offers an inclusive workplace where every voice matters.
The predicted salary is between 43200 - 72000 £ per year.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
Pioneering Technology: At Coupa, we\’re at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Principal Industry Advisory at Coupa:
Help our prospects and customers accelerate their Total Spend Management (TSM) maturity and maximize the value they get from Coupa.
Establish Coupa as the premier and credible partner in TSM by showcasing our deep industry experience and expertise. This runs the entire customer value lifecycle from early demand generation through to existing customers. Partnering with pre and post sales stakeholders to being industry expertise to all facets of Coupa’s customer value lifecycle with the north star goal of constantly pushing the bounds of customer maturity.
What You\’ll Do:
- Go-to-Market Strategy and Pipeline Generation: Develop and execute a comprehensive and actionable industry business plan to generate demand and grow the sales pipeline. This includes enabling sales teams and partners to effectively differentiate Coupa in the marketplace.
- Sales Cycle Support: Provide senior-level support during sales cycles to increase win rates and deal sizes. This involves ensuring the correct industry messaging is embedded in RFP responses, business cases, and product demonstrations.
- Customer Engagement and Adoption: Serve as an on-demand industry expert for strategic customer engagements. You will lead executive-level discussions, conduct business value assessment workshops, and focus on helping customers accelerate their TSM maturity to maximize the value they get from Coupa. You will also support post-sale advisory meetings and help ensure successful customer adoption.
- Customer Success Stories: Responsible for building a strong ecosystem of sub-industry customers references that can serve as credible proof points of Coupa’s value proposition. This curation of customer stories becomes a strategic asset, driving peer influence, industry credibility, and ultimately accelerating pipeline conversion.
- Industry-Focused Marketing: Create compelling, industry-specific content and thought leadership to drive brand awareness and differentiation. You will represent Coupa at industry events, webinars, and through various media channels.
- Strategic Account Support: Offer industry advisory for account planning and help shape engagement strategies for key strategic accounts.
- Feedback and Innovation: Act as a crucial link for market feedback. You will collaborate directly with Product teams and the Coupa Spend Lab (Research) to help integrate research and industry knowledge into the software to improve customer maturity. This includes managing dedicated feedback loops for both teams.
What You Will Bring to Coupa:
- Experience: A minimum of 9-12 years of professional experience in large, multi-national software or IT organizations, with proven expertise in at least one industry or solution segment. Experience working directly with Sales Management and Field Sales is required.
- Executive Presence: Strong customer-facing skills with the ability to build credibility and trust with individuals at all organizational levels, from analysts to senior executives.
- Strategic Planning: The ability to develop and articulate industry-specific go-to-market strategies.
- Communication Skills: Excellent written and verbal communication skills, with the ability to convey crisp, effective, and compelling industry-specific narratives.
- Project Management: Proven project management and multitasking abilities, with a strong capacity for collaboration with both internal and external stakeholders under tight timelines.
- Enablement and Scalability: The ability to translate best practices into scalable and trainable programs and materials for various internal teams.
- Personal Attributes: Must be able to thrive in a fast-paced environment with a passion and hunger to win, succeed, and strive for excellence.
- Education: An MBA or an advanced degree in finance, economics, or a related field is strongly preferred.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa\’s ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
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Principal Industry Advisory - 10477 employer: Coupa Software
Contact Detail:
Coupa Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Industry Advisory - 10477
✨Tip Number 1
Familiarise yourself with Coupa's Total Spend Management (TSM) platform and its unique features. Understanding how Coupa leverages AI and data analytics will help you articulate your insights during interviews, showcasing your industry knowledge and alignment with their innovative approach.
✨Tip Number 2
Network with current or former Coupa employees on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your interview process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven customer engagement and adoption in previous roles. Highlighting your experience in leading executive-level discussions and conducting business value assessments will demonstrate your capability to excel in the Principal Industry Advisory role.
✨Tip Number 4
Stay updated on industry trends related to spend management and procurement. Being able to speak knowledgeably about current challenges and innovations in the field will position you as a thought leader and show that you're proactive about contributing to Coupa's mission.
We think you need these skills to ace Principal Industry Advisory - 10477
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Principal Industry Advisory position at Coupa. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Your cover letter should not only express your interest in the role but also demonstrate your understanding of Coupa's mission and values. Use specific examples from your past experiences that showcase your ability to drive Total Spend Management maturity.
Highlight Relevant Experience: In your CV, focus on your professional experience that directly relates to the job description. Emphasise your expertise in industry-specific strategies, customer engagement, and project management, as these are key aspects of the role.
Showcase Communication Skills: Since excellent communication skills are crucial for this role, ensure that your application is well-written and free of errors. Use clear and concise language to convey your thoughts, and consider including examples of how you've effectively communicated complex ideas in previous roles.
How to prepare for a job interview at Coupa Software
✨Showcase Your Industry Expertise
Given the role's focus on industry advisory, it's crucial to demonstrate your deep understanding of Total Spend Management and related sectors. Prepare specific examples from your past experiences that highlight your expertise and how it can benefit Coupa.
✨Prepare for Executive-Level Discussions
As you'll be engaging with senior executives, practice articulating your thoughts clearly and confidently. Use concise language and be ready to discuss strategic planning and go-to-market strategies that align with Coupa's objectives.
✨Highlight Collaborative Experiences
Coupa values collaboration, so be prepared to share instances where you've successfully worked with cross-functional teams. Emphasise your ability to build relationships and trust with stakeholders at all levels, showcasing your teamwork skills.
✨Demonstrate Your Project Management Skills
With a focus on multitasking and managing tight timelines, be ready to discuss your project management experience. Share specific projects where you successfully coordinated efforts across teams and delivered results under pressure.
