At a Glance
- Tasks: Lead and optimise PPC campaigns to drive digital growth in B2B and B2C sectors.
- Company: Join Countrywide Healthcare, a trusted name in the care sector with a focus on innovation.
- Benefits: Enjoy a buy/sell holiday scheme, pension, ongoing training, and discounts at 800+ retailers.
- Other info: Be part of a diverse team that values ambition and collaboration.
- Why this job: Make a real impact in a fast-paced environment while combining data and creativity.
- Qualifications: 4+ years of PPC management experience and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a results‑driven PPC Manager to take full ownership of our paid search strategy and help accelerate our digital growth within the B2B and B2C sectors. If you’re passionate about performance marketing, thrive in a fast‑paced environment, and enjoy combining data with creativity, this role gives you the freedom to make a real impact.
Key Responsibilities
- Develop, manage, and optimise PPC campaigns across Google Ads, Microsoft Ads, and paid social platforms
- Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities
- Monitor daily performance metrics and adjust bids, budgets, and targeting to improve ROI
- Create compelling ad copy, test variations, and manage creative performance
- Build and maintain campaign structures that support scalability and efficiency
- Track and report on KPIs such as CPA, ROAS, CTR, and conversion rate
- Collaborate with content, design, and wider marketing teams to align messaging and landing pages
- Implement A/B tests across ads and landing pages to improve performance
- Stay up to date with platform updates, industry trends, and emerging PPC strategies
- Manage monthly budgets and forecast performance and create reports from this
- Ensure accurate tracking through Google Analytics, Tag Manager, and conversion pixels
What We’re Looking For
- 4+ Years experience in managing paid search campaigns for a vast portfolio of products
- Proven experience managing PPC campaigns with measurable success
- Strong understanding of Google Ads, Microsoft Ads, and paid social platforms
- Confident with analytics tools such as Google Analytics, Looker Studio, or similar
- Excellent numerical and analytical skills with the ability to interpret data and make strategic decisions
- Strong copywriting skills and an eye for high‑performing creative
- Experience with A/B testing and conversion rate optimisation
- Ability to manage budgets effectively and forecast performance
- Highly organised, detail‑oriented, and comfortable managing multiple campaigns
- A proactive mindset with a passion for continuous improvement
- Bonus: experience with e‑commerce, lead generation funnels, or marketing automation tools
What You’ll Receive in Return
- Buy / Sell Holiday Scheme
- Company Pension Scheme
- Ongoing Training & Development
- PHS Perks: Access discounts at over 800 retailers
- Free access to Virtual GP for you and your household
- On-site Free Parking
Why Join Countrywide Healthcare?
We’re a trusted name in the care sector, with a reputation for quality, service, and innovation. As part of the PHS Group, you’ll be part of a business that values ambition, collaboration, and doing the right thing—always. This is a unique opportunity to grow your career with a company that genuinely cares about its people, its customers, and the difference we make every day. Based in the Barnsley area for over 29 years, Countrywide Healthcare are the leading specialist of healthcare consumables and equipment to the care sector and public. The business has an unrivalled reputation and has enjoyed fantastic sales growth to £38m in our last financial year. At Countrywide, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. Please let us know if we need to make any reasonable adjustments for you during the recruitment process.
PPC Manager in Barnsley employer: Countrywide Healthcare
Countrywide Healthcare is an exceptional employer that fosters a culture of ambition and collaboration, providing PPC Managers with the opportunity to make a significant impact in a fast-paced environment. With a strong commitment to employee growth through ongoing training and development, as well as unique benefits like a Buy/Sell Holiday Scheme and access to discounts at over 800 retailers, you will thrive in a supportive atmosphere that values diversity and inclusivity. Located in Barnsley, a hub for healthcare innovation, this role offers the chance to be part of a leading company that genuinely cares about its people and the difference they make every day.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager in Barnsley
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local PPC meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and case studies. Be ready to discuss your strategies and how you've optimised campaigns in the past—this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Plus, it’s a great way to ensure your application gets noticed!
We think you need these skills to ace PPC Manager in Barnsley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Manager role. Highlight your experience with Google Ads, Microsoft Ads, and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for performance marketing and how you’ve driven results in previous roles. Let us know why you’re excited about joining StudySmarter and what you can bring to the table.
Showcase Your Analytical Skills:Since we love data-driven decisions, make sure to mention your experience with analytics tools like Google Analytics or Looker Studio. Give us examples of how you've used data to optimise campaigns and improve ROI.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Countrywide Healthcare
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads, Microsoft Ads, and paid social platforms. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, come prepared to talk about how you've used analytics tools like Google Analytics or Looker Studio in your previous roles. Share examples of how you've interpreted data to make strategic decisions that improved campaign performance.
✨Show Off Your Creative Side
Don't forget to highlight your copywriting skills and any creative campaigns you've worked on. Bring examples of compelling ad copy or successful A/B tests you've conducted. This will demonstrate your ability to combine creativity with data-driven strategies.
✨Be Ready to Discuss Budget Management
Since managing budgets is key for this role, be prepared to discuss how you've forecasted performance and managed monthly budgets in the past. Share specific metrics like CPA, ROAS, and CTR that you've tracked, and how you adjusted your strategies based on those insights.
