Technical Sales Specialist

Coulter Elite Resourcing are recruiting for a Technical Sales Specialist. You will play a key role in connecting technical expertise with customer needs. You will be responsible for building a comprehensive understanding of all product offerings, both existing and new, and for effectively identifying and presenting solutions to customers through technical consultations, product demonstrations, and strong relationship management. In addition, you will actively pursue opportunities to engage and acquire new customers to support our clients' business growth.

Key Responsibilities:

• Coordinate and maintain existing customer accounts, comprising approximately 20% of weekly responsibilities. Maintain relationships and rapport with customers whilst continually building knowledge and understanding of the customer’s market, understanding requirements (specific to the customer) with a single focus on growing the business. Maintain customer product files ensuring accuracy and attention to detail.
• Identify new business opportunities within target markets.
• Actively pursue and drive acquisition for new customers and business opportunities.
• Lead monthly update meetings with management to review account performance, new developments, and progress.
• Conduct market research to identify trends, customer requirements and competition insight.
• Prepare and deliver product range offering and product solutions to new and existing customers.
• Compile and present pricing negotiation packages for management sign-off before communicating final terms to customers.
• Track KPI’s such as conversion rate, revenue performance and customer acquisitions.
• Collaboration – work alongside internal teams (Sales, Factory) and key business stakeholders to deliver effective customer management, supporting continuous improvement and business growth.
• Present product demonstrations, workshops and training sessions both internally for colleagues and externally for customers.
• Maintain internal files for complete product offering ensuring correct information available internally and externally.
• Use initiative and work more independently, whilst ensuring clear communication to the wider team.
• Support in onboarding new customers into the CRM, ensuring complete and accurate records from the start of the relationship.
• Travel as needed to meet with customers, attend trade shows, and visit factories across the group to enhance relationships and gain customer and operational insights.

Skills and Qualifications:

• Team player, being intrinsic to the wider team and lead by example.
• Forward thinker, being ahead of the curve and pre-empting issues as early in advance as possible.
• Communication: Strong written and verbal communication, internally and externally for the business and group.
• Problem solving: Ability to analyze problems and provide effective solutions.
• Numerical Skills: Strong understanding of numbers, pricing, sales analysis, target tracking, margins etc.
• Organizational skills: Ability to prioritize, manage multiple projects and meet deadlines.
• Attention to detail: High level of accuracy and attention to detail in day-to-day role.
• Sales Acumen: Strong understanding of customer needs and sales processes.
• Technical skills: Proficiency in Microsoft Office and internal sales related systems.
• Strong interpersonal skills, including respectful communication and constructive collaboration. Maintain a high standard of conduct, ethics, and reliability in the workplace.
• Learning and understanding the product ranges sold to your customers.