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- Tasks: Lead CRM and digital marketing strategies to boost customer retention and drive revenue.
- Company: Join a female-founded brand redefining intimate essentials for modern women.
- Benefits: Enjoy 25 days holiday, training opportunities, and a hybrid work model.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Make a real impact in a purpose-driven company while growing your marketing skills.
- Qualifications: Experience in CRM and digital marketing with a focus on data-driven growth.
The predicted salary is between 40000 - 50000 £ per year.
Cou Cou is a female‑founded, purpose‑driven brand redefining intimate essentials for a new generation of women. Our mission is to reclaim the narrative of our intimates, celebrate the embodied female experience, and reduce the environmental impact of everyday garments.
We are hiring a CRM‑first marketing manager to own retention and lifecycle marketing, while playing a key role across paid media and the wider digital mix. This is not a pure execution role — you will own CRM as a revenue channel, with real accountability for retention, LTV, and customer experience. Alongside this, you’ll bring a strong understanding of paid media and how acquisition and retention connect. This role is ideal for someone who started in CRM and has grown into a broader digital marketer or marketing manager, and is now looking for more ownership, impact, and progression in a scaling brand.
Key Responsibilities- CRM & Retention
- Own the CRM channel as a core revenue driver, with responsibility for retention, LTV, and repeat purchase rate
- Build and optimise lifecycle journeys (welcome, post‑purchase, winback, etc.) with a clear testing roadmap
- Develop advanced segmentation and personalisation strategies
- Own the campaign calendar, aligning with trading and product launches
- Continuously test messaging, offers, and creative to drive incremental revenue
- Report on CRM performance and proactively identify growth opportunities
- Paid Media
- Manage and optimise paid media across Meta and Google with external partners
- Own budget allocation, testing strategy, and performance optimisation
- Ensure strong connection between paid acquisition and CRM (lead capture, onboarding, audience sync)
- Contribute to full‑funnel growth, not just channel‑level performance
- Digital Marketing & Growth
- Contribute to overall marketing strategy across acquisition and retention
- Bring a holistic view of the funnel, identifying opportunities across conversion, retention, and LTV
- Support testing across landing pages, creative, and messaging
- SEO & Organic
- Coordinate SEO improvements with external partners
- Support content and on‑site optimisation
- Monitor and report on organic performance
- Reporting & Insights
- Own performance reporting across CRM and paid media
- Translate data into clear, actionable growth opportunities
- Track key ecommerce metrics (LTV, CAC, ROAS, retention)
- Collaboration
- Partner closely with Ecommerce, Creative, and Merchandising teams
- Ensure a consistent and compelling customer journey across all touchpoints
- Feed customer insights back into brand and product decisions
- Agency Management
- Manage external agencies where relevant, ensuring accountability and performance
- Demonstrable experience, with a strong foundation in CRM/lifecycle marketing
- Proven experience owning CRM as a revenue channel, not just executing campaigns
- Hands‑on experience with platforms like Klaviyo (or similar)
- Solid experience in paid media (Meta and/or Google), either hands‑on or closely managed
- Ideally has stepped into a broader digital marketing or marketing manager role
- Strong understanding of ecommerce metrics (LTV, CAC, ROAS, retention)
- Commercially minded, with a focus on driving measurable growth
- Analytical and comfortable working with data to inform decisions
- Proactive, organised, and comfortable taking ownership
- Volunteering opportunities
- Training, development, and personal enrichment opportunities
- 25 days of holidays, plus
CRM & Digital Marketing Manager in London employer: Cou Cou Intimates
Contact Detail:
Cou Cou Intimates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM and digital marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Be ready to discuss how your experience aligns with their goals, especially around retention and customer experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace CRM & Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the CRM & Digital Marketing Manager role. Highlight your experience in CRM, retention strategies, and any hands-on work with paid media. We want to see how you can drive measurable growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about our mission and how your background makes you the perfect fit for this role. Be sure to mention specific examples of your past successes in CRM and digital marketing.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used data to inform your decisions in previous roles. We love seeing candidates who can translate numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Cou Cou!
How to prepare for a job interview at Cou Cou Intimates
✨Know Your CRM Inside Out
Make sure you can talk confidently about your experience with CRM systems, especially if you've used platforms like Klaviyo. Be ready to discuss how you've driven retention and LTV in previous roles, as this will show that you understand the core responsibilities of the position.
✨Showcase Your Analytical Skills
Prepare to discuss specific metrics you've tracked, such as CAC, ROAS, and retention rates. Bring examples of how you've used data to inform your marketing strategies and decisions, as this role requires a strong analytical mindset.
✨Connect the Dots Between Acquisition and Retention
Be ready to explain how you've managed the relationship between paid media and CRM. Discuss any strategies you've implemented that link acquisition efforts with retention campaigns, demonstrating your holistic understanding of the marketing funnel.
✨Bring Ideas for Growth
Research Cou Cou's brand and think of innovative ideas that could enhance their CRM and digital marketing strategies. Presenting actionable growth opportunities during the interview will show your proactive approach and genuine interest in the company’s mission.