At a Glance
- Tasks: Lead CRM and digital marketing strategies to drive customer retention and growth.
- Company: Join a female-founded brand redefining intimate essentials for modern women.
- Benefits: Enjoy 25 days holiday, private medical insurance, and personal development opportunities.
- Other info: Hybrid work model with a supportive and inclusive team culture.
- Why this job: Make a real impact in a purpose-driven company while growing your marketing skills.
- Qualifications: Experience in CRM and digital marketing with a focus on data-driven growth.
The predicted salary is between 40000 - 50000 £ per year.
Cou Cou is a female‑founded, purpose‑driven brand redefining intimate essentials for a new generation of women. Our mission is to reclaim the narrative of our intimates, celebrate the embodied female experience, and reduce the environmental impact of everyday garments. We are hiring a CRM‑first marketing manager to own retention and lifecycle marketing, while playing a key role across paid media and the wider digital mix. This is not a pure execution role — you will own CRM as a revenue channel, with real accountability for retention, LTV, and customer experience. Alongside this, you’ll bring a strong understanding of paid media and how acquisition and retention connect. This role is ideal for someone who started in CRM and has grown into a broader digital marketer or marketing manager, and is now looking for more ownership, impact, and progression in a scaling brand.
Key Responsibilities
- CRM & Retention
- Own the CRM channel as a core revenue driver, with responsibility for retention, LTV, and repeat purchase rate
- Build and optimise lifecycle journeys (welcome, post‑purchase, winback, etc.) with a clear testing roadmap
- Develop advanced segmentation and personalisation strategies
- Own the campaign calendar, aligning with trading and product launches
- Continuously test messaging, offers, and creative to drive incremental revenue
- Report on CRM performance and proactively identify growth opportunities
- Paid Media
- Manage and optimise paid media across Meta and Google with external partners
- Own budget allocation, testing strategy, and performance optimisation
- Ensure strong connection between paid acquisition and CRM (lead capture, onboarding, audience sync)
- Contribute to full‑funnel growth, not just channel‑level performance
- Digital Marketing & Growth
- Contribute to overall marketing strategy across acquisition and retention
- Bring a holistic view of the funnel, identifying opportunities across conversion, retention, and LTV
- Support testing across landing pages, creative, and messaging
- SEO & Organic
- Coordinate SEO improvements with external partners
- Support content and on‑site optimisation
- Monitor and report on organic performance
- Reporting & Insights
- Own performance reporting across CRM and paid media
- Translate data into clear, actionable growth opportunities
- Track key ecommerce metrics (LTV, CAC, ROAS, retention)
- Collaboration
- Partner closely with Ecommerce, Creative, and Merchandising teams
- Ensure a consistent and compelling customer journey across all touchpoints
- Feed customer insights back into brand and product decisions
- Agency Management
- Manage external agencies where relevant, ensuring accountability and performance
About You
- Demonstrable experience, with a strong foundation in CRM/lifecycle marketing
- Proven experience owning CRM as a revenue channel, not just executing campaigns
- Hands‑on experience with platforms like Klaviyo (or similar)
- Solid experience in paid media (Meta and/or Google), either hands‑on or closely managed
- Ideally has stepped into a broader digital marketing or marketing manager role
- Strong understanding of ecommerce metrics (LTV, CAC, ROAS, retention)
- Commercially minded, with a focus on driving measurable growth
- Analytical and comfortable working with data to inform decisions
- Proactive, organised, and comfortable taking ownership
Benefits & Perks
- Volunteering opportunities
- Training, development, and personal enrichment opportunities
- 25 days of holidays, plus bank holidays
- Pension, with 4% employer contribution
- Private medical insurance with Bupa
- Select Life insurance
- Salary sacrifice dental insurance
- Quarterly product allowance
- Monthly team lunches
Equal Opportunity Statement
Everyone is welcome! Cou Cou Intimates is for everyone. We are an equal opportunity employer and believe in an equitable and inclusive work environment, and a diverse, empowered team are key to achieving our mission. We are committed to ensuring that all employees and candidates have the opportunity to perform at their best. If you require any reasonable adjustments during the recruitment process or once employed, please let us know.
CRM & Digital Marketing Manager employer: Cou Cou Intimates
At Cou Cou, we pride ourselves on being a purpose-driven employer that champions the female experience while prioritising sustainability. Our London-based team enjoys a vibrant hybrid work culture, with ample opportunities for professional growth and development, including training and volunteering initiatives. With competitive benefits such as private medical insurance, generous holiday allowances, and a focus on inclusivity, we are dedicated to creating a rewarding and empowering workplace for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Digital Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research Cou Cou's mission and values, and think about how your experience in CRM and digital marketing aligns with their goals. This will help you stand out during interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, and don’t be shy about reaching out for a chat. They can give you insider tips on the company culture and what it takes to succeed in the role.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you've driven retention and LTV in past roles, and be ready to share specific examples. Use data to back up your achievements – numbers speak volumes!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Cou Cou. Don’t miss out on this opportunity!
We think you need these skills to ace CRM & Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the CRM & Digital Marketing Manager role. Highlight your experience with CRM as a revenue channel and any hands-on work with paid media, as these are key for us.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our mission at Cou Cou. Be sure to mention specific examples of your past successes in CRM and retention strategies.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics to drive growth in previous roles. Mention any tools or platforms you're familiar with, like Klaviyo or Google Analytics.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Cou Cou Intimates
✨Know Your CRM Inside Out
Make sure you can talk confidently about your experience with CRM systems, especially platforms like Klaviyo. Be ready to discuss how you've used CRM as a revenue channel and share specific examples of successful campaigns you've managed.
✨Showcase Your Analytical Skills
Prepare to discuss key ecommerce metrics such as LTV, CAC, and ROAS. Bring examples of how you've used data to inform your marketing decisions and identify growth opportunities. This will show that you're not just a doer but a strategic thinker.
✨Connect the Dots Between Acquisition and Retention
Be ready to explain how you've linked paid media efforts with CRM strategies in the past. Discuss your approach to ensuring a seamless customer journey from acquisition through to retention, highlighting any successful tactics you've employed.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others, such as Ecommerce or Creative teams. Highlight how you’ve contributed to a consistent customer experience across different touchpoints.
