At a Glance
- Tasks: Lead global influencer campaigns and drive brand awareness through innovative strategies.
- Company: Join the dynamic Rimmel Global Marketing team at Coty.
- Benefits: Collaborative culture, creative environment, and opportunities for professional growth.
- Other info: Work in a fast-paced, diverse environment with a supportive team.
- Why this job: Make a real impact in the beauty industry with your passion for influence.
- Qualifications: 6-8 years of influencer marketing experience and strong project management skills.
The predicted salary is between 51750 - 63250 £ per year.
We are offering an exciting position to join the Rimmel Global Marketing team! This is a great time to make an impact turbocharging our Global influencer and advocacy strategy, developing disruptive global campaigns and activations, driving KPIs and managing our global influencer relationships.
RESPONSIBILITIES
As our Global Senior Influencer Manager, you are responsible for focusing on driving awareness and consideration of the Rimmel brand through influencer-led campaigns, globally. We are looking for someone that is passionate about the value of influence, has deep knowledge of the influencer space, tools, risks and opportunities to create enviably effective campaigns. Campaigns that drive conversation, that talent wants to be a part of, and that the team can be proud of.
Your main focus will be to:
- Build a global influencer strategy and approach guiding on the most effective tools to identify, recruit, execute and measure influencer marketing success.
- Identify and engage with influencers who align with our target audience and brand values.
- Manage and grow our Global influencer relationships and digital ideas across multiple markets, cultures and social platforms as part of an effective and always-on content strategy.
- Apply critical thinking to influencer campaign support plans to ensure content is connected to broader marketing plans and is focused on the right metrics to help us achieve our goals.
- Collaboration with the local teams to ensure all content resonates in the markets and is utilised.
- Brand reputation and issues management related to influencer outputs and broader social media impact.
- Senior counsel and expertise on the latest influencer marketing news, approaches, trends, tools and approaches.
- Oversight and management of paid social influencer related products and tools (Traackr, Sprinklr, etc.) across all major platforms (TikTok, Meta, Snap), including objective setting and performance projections.
- Management of talent negotiations, required suppliers, contracts, payment and deliverables.
- Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.
- Provide regular reports on brand/campaign performance, including metrics such as engagement, reach, and ROI.
Working for Coty means constantly evolving and being fearlessly kind at the heart of everything we do! The team consists of the Director of Advocacy Influencer and PR, Senior PR Manager, Assistant Advocacy Manager and Team Assistants. You will work closely together with several cross functions such as Product Innovation, Digital & Media, Commercial Planning and Corporate Comms. All your colleagues are creative, supportive, diverse and demonstrate a pro-active attitude.
YOU ARE A COTY FIT
You are passionate about the value of influence, have deep knowledge of the influencer space, tools, risks and opportunities to create enviably effective campaigns. As a Global Senior Influencer Manager you will be accustomed to work cross-functionally, with a lot of internal and external partners and feel energized from working in a fast-paced, diverse and international environment.
Other than that, you will have:
- 6 - 8+ years Influencer marketing experience in a fast-paced environment (beauty/luxury experience strongly preferred).
- Strategic thinker with strong project management skills required.
- Seasoned experience in developing influencer marketing strategies that consider platform roles, tiers of influence and how different strategies achieve different goals.
- Ability to form strong talent and talent agency relationships.
- Must have excellent understanding of digital/Influencer projects development life cycle.
- Skilled in written/verbal and delivering presentations.
- Current on emerging trends and technologies and passionate about the digitally/Influencer driven consumer decision journey.
Senior Manager - Ethics & Independence in London employer: Coty
Coty is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a collaborative environment. With a focus on professional growth, team members benefit from ongoing development opportunities and the chance to work closely with major retailers in the vibrant Wimbledon area. The hybrid work model promotes a healthy work-life balance, making Coty an attractive choice for those seeking meaningful and rewarding employment in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager - Ethics & Independence in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager - Ethics & Independence in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
