At a Glance
- Tasks: Lead and optimise digital marketing campaigns across various channels.
- Company: Join Coty, a forward-thinking brand committed to diversity and inclusion.
- Benefits: Enjoy competitive pay, private medical insurance, and flexible hybrid working.
- Other info: Be part of a culture that values innovation and employee-led initiatives.
- Why this job: Make an impact in a dynamic environment while driving brand growth.
- Qualifications: 4+ years in digital marketing with strong analytical and project management skills.
The predicted salary is between 50000 - 60000 £ per year.
Location: London, ENG, GB (Hybrid – 2/3 days in the office, 2/3 days remote)
As the Digital Marketing Manager at Coty, you will lead the planning, activation, and optimisation of integrated digital campaigns across paid, owned, and earned channels. You will work cross‑functionally with Brand Marketing, Commercial, eCommerce, and other teams to develop data‑led, consumer‑central strategies that drive both brand growth and commercial performance.
Responsibilities
- Lead the planning and activation of digital marketing campaigns across paid, owned, and earned channels.
- Ensure campaigns align with brand, commercial, and business objectives.
- Deliver best‑in‑class execution across all digital touchpoints.
- Partner with agencies to ensure seamless campaign rollout and maintain consistency in delivery.
- Leverage campaign, audience, and market data to inform decisions and identify optimisation opportunities.
- Monitor performance, maximise ROI, and deliver post‑campaign analysis with actionable insights.
- Build strong partnerships with internal teams (Brand, Commercial, eCommerce, PR, Influencer, and Sales) and global counterparts.
- Manage relationships with agencies, media, and platform partners and champion a test‑and‑learn culture, including AI‑driven innovation.
- Stay ahead of emerging digital trends and technologies to keep campaigns relevant.
Qualifications
- 4+ years of experience in digital marketing, either in‑house or agency.
- Strong knowledge of social media and the broader digital ecosystem.
- Excellent command of English (written and verbal).
- Proven analytical and data interpretation skills.
- Strong project management capabilities.
- Experience working with agencies and cross‑functional teams.
- Ability to translate insights into clear actions and outcomes.
- Proactive mindset with strong communication skills.
What We Offer
- A competitive benefits package to support health, wellbeing, and financial security.
- Private medical insurance with fast access to specialist and mental health support.
- 8% pension fully contributed by Coty.
- Life assurance and income protection.
- Flexible hybrid working with our Omni‑Working model (up to 50% remote).
- Generous family‑friendly policies, including enhanced parental leave, birthday leave, and volunteering days.
- Everyday perks such as employee discounts and salary sacrifice schemes.
- Opportunities to get involved in DE&I, sustainability, and employee‑led initiatives.
About Us
Coty is deeply committed to changing the conversation around diversity, equity, and inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic selves.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager at Coty in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager at Coty in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
