At a Glance
- Tasks: Lead and optimise digital marketing campaigns across various channels for brand growth.
- Company: Join Coty, a performance-driven beauty company with a focus on innovation.
- Benefits: Enjoy competitive pay, private medical insurance, and flexible hybrid working options.
- Other info: Fast-paced environment with excellent career progression and opportunities for personal growth.
- Why this job: Shape the future of beauty while driving impactful, consumer-first digital strategies.
- Qualifications: 4+ years in digital marketing with strong analytical and project management skills.
The predicted salary is between 50000 - 60000 £ per year.
Overview
As Digital Marketing Manager, you will lead the planning, activation and optimisation of integrated digital campaigns across paid, owned and earned channels.
Working cross-functionally with Brand Marketing, Commercial and e Commerce teams, you will drive data-led, consumer-centric strategies that deliver both brand growth and commercial performance.
As our Digital Manager, you play a critical role in leading integrated digital marketing strategies, using data and insights to optimise performance and deliver impactful, consumer-first campaigns across all digital touchpoints.
Responsibilities
- Lead planning and activation of digital marketing campaigns across paid, owned and earned channels
- Ensure campaigns align with brand, commercial and business objectives
- Deliver best-in-class execution across all digital touchpoints
- Partner with agencies to ensure seamless campaign rollout
- Drive consistency and excellence in campaign delivery
- Performance & Optimisation
- Leverage campaign, audience and market data to inform decisions
- Monitor campaign performance and identify optimisation opportunities
- Maximise ROI and media effectiveness across campaign lifecycles
- Deliver post-campaign analysis and actionable performance insights
- Build clear learning agendas to continuously improve future activity
- Collaboration & Innovation
- Build strong partnerships with internal teams (Brand, Commercial, e Commerce, PR, Influencer and Sales)
- Collaborate with global teams to adapt campaigns for local relevance
- Manage relationships with agency, media and platform partners
- Champion a test-and-learn culture, including AI-driven innovation
- Stay ahead of emerging digital trends and technologies
As a digitally savvy and analytical marketing professional, you thrive in a fast-paced and collaborative environment.
You are proactive, curious and results-driven, with a strong passion for digital innovation and consumer engagement.
Requirements
- 4+ years' experience in digital marketing, either in-house or agency
- Strong knowledge of social media and the wider digital ecosystem
- Excellent command of English (written and verbal)
- Proven analytical and data interpretation skills
- Strong project management capabilities
- Experience working with agencies and cross-functional teams
- Ability to translate insights into clear actions and outcomes
- Proactive mindset with strong communication skills
If you're ready to support and shape the future of beauty, we want you on our team!
Company & Benefits
At Coty, we believe in performance-driven growth - we have a strong track record of accelerating careers, with individuals progressing from an entry level role in Senior Director in under 10 years, and high performers achieving rapid progression through the organisation.
- You will also have great benefits package including amongsts others, the following:
- A competitive benefits package to support your health, wellbeing and financial security
- Private medical insurance with fast access to specialist and mental health support
- 8% pension fully contributed by Coty
- Life assurance and income protection for added peace of mind
- Flexible hybrid working with our Omni-Working model (up to 50% remote)
- Generous family-friendly policies including enhanced parental leave, birthday leave and volunteering days
- Everyday perks including employee discounts and salary sacrifice schemes
- Opportunities to get involved in DEI, sustainability and employee-led initiatives
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