At a Glance
- Tasks: Lead UK marketing strategy and drive digital-first, ecommerce-led growth across all categories.
- Company: Join the vibrant Cotton On UK team with a family-like culture.
- Benefits: Enjoy competitive salary, extra holiday options, wellness days, and 50% product discounts.
- Other info: Hybrid working arrangement with excellent career development opportunities.
- Why this job: Make a real impact by translating global strategies into culturally relevant local campaigns.
- Qualifications: 8+ years in marketing, strong digital and ecommerce experience, and proven leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
We have an exciting opportunity for an experienced marketing leader to join our Cotton On UK team as a Head of Country Marketing and Communications.
Lead UK marketing strategy, translating global brand direction into a digital-first, ecommerce-led growth engine across Womens, Mens, Body and Kids. Partner on full-funnel performance across awareness, acquisition, engagement and retention, balancing brand building with measurable commercial outcomes. Responsible for amplifying localisation of brand marketing executions, internal communication strategies, and corporate media affairs. Act as the link between global strategy and local execution, ensuring campaigns are culturally relevant, customer-led and deliver impact across digital and retail. This is a permanent, full-time role based at our Support Centre in London, with a hybrid working arrangement. Candidates must have the right to work in the UK. This role does not provide visa sponsorship.
Desired Knowledge, Experience and Skills
- 8+ years in marketing, strong in digital and ecommerce-led environments (fashion preferred)
- Proven track record driving commercial growth through performance marketing
- Strong understanding of paid media, social, CRM and ecommerce optimisation
- Experience working across global and regional structures
- Proven experience leading & developing marketing teams.
- Strong commercial and analytical mindset
- Confident leading cross-functional teams and senior stakeholders
- Proficiency in Office software and digital marketing tools.
Key Responsibilities
- Digital & Ecommerce Leadership
- Own the regional marketing strategy with a digital-first, ecommerce focus
- Align with global teams across paid media, social, CRM and onsite experience
- Partner with Digital & Trading to optimise traffic, conversion, AOV and frequency
- Customer Growth & Performance
- Drive acquisition, retention and lifetime value across the funnel
- Build scalable, always-on performance frameworks (UGC, creators, paid social, search)
- Set and track clear KPIs across revenue, customer growth and engagement
- Use data, insights and testing to continuously optimise ROI
- Brand, Content & PR
- Lead digital-first, social-led campaigns that build relevance and cut-through
- Ensure content is platform-native, culturally connected and customer-first
- Balance brand storytelling with performance-driven content
- Lead PR, earned media and influencer strategy to build brand visibility and credibility
- Oversee community management to ensure consistent, on-brand engagement
- Global x Regional Integration
- Translate global strategy into locally relevant UK campaigns and moments
- Ensure consistency across categories with the right local nuance
- Deliver strong execution of global campaigns, product stories and brand moments
- Planning, Campaigns & Retail Activation
- Own the regional customer calendar aligned to trading and global priorities
- Deliver integrated campaigns with speed, clarity and commercial focus
- Lead brand activations and eventing
- Build partnerships with media, talent and brands to drive cultural relevance
- Loyalty, Partnerships & Wholesale
- Partner on loyalty and lifecycle strategies to drive retention and repeat purchase
- Deliver co-branded campaigns and wholesale marketing where relevant
- Identify opportunities to grow customer acquisition through partnerships
- Commercial & Budget Management
- Own the regional marketing budget, balancing brand and performance investment
- Maximise ROI and report on commercial impact to global stakeholders
- Build clear investment cases linked to revenue and customer growth
- Leadership & Ways of Working
- Lead and develop a high-performing team across marketing, content and digital
- Drive accountability, pace and a test-and-learn culture
- Create clarity across roles, ways of working and delivery standards
- Manage agency partners to deliver high-quality, on-brand output
Benefits
- Competitive Salary
- Additional holiday (purchasing leave- More You Time)
- A Team culture that feels like a family and celebrates YOU
- Baby Pack for new parents
- AXA Health Benefits
- Wellness Day
- Bike Scheme
- Wider Tech Benefit
- Class Pass Benefit
- Career Development Opportunities
- Exceptional 50% product discounts
- Bi-annual Our Awards including a Cotton On Foundation Trip
- Employee Assistance Program
- Training/professional development
If you have any individual needs in order to fully participate in the recruitment process, please contact us at careersuk@cottonon.com so we may support you in completing the job application process.
UK Head of Marketing & Communications employer: Cotton On Group
Join Cotton On UK as the Head of Marketing & Communications and be part of a vibrant team that values creativity and collaboration. With a competitive salary, additional holiday options, and a family-like culture, we prioritise employee well-being and growth through career development opportunities and exceptional product discounts. Our London Support Centre offers a hybrid working arrangement, ensuring a balanced work-life experience while driving impactful marketing strategies in a dynamic, digital-first environment.
StudySmarter Expert Advice🤫
We think this is how you could land UK Head of Marketing & Communications
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in digital and ecommerce. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your past marketing campaigns and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing initiatives. Be ready to discuss how you can contribute to their goals, especially in driving customer growth and performance. Tailor your answers to show you understand their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace UK Head of Marketing & Communications
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences mentioned in the job description. Highlight your digital and ecommerce expertise, as well as any leadership roles you've held in marketing. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Head of Marketing & Communications role. Share your passion for marketing and how your experience aligns with our goals at Cotton On UK.
Showcase Your Achievements:Don't just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven commercial growth and improved performance in previous roles. We love seeing tangible results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen on joining our Cotton On family!
How to prepare for a job interview at Cotton On Group
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and KPIs relevant to the role. Be ready to discuss how you've used data to drive performance in previous roles, especially in digital and ecommerce environments.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading and developing marketing teams. Think about specific challenges you've faced and how you motivated your team to achieve success, particularly in cross-functional settings.
✨Understand the Brand's Voice
Familiarise yourself with Cotton On's brand identity and values. Be prepared to discuss how you would translate global strategies into culturally relevant campaigns for the UK market, ensuring they resonate with local customers.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Prepare to discuss how you would handle specific marketing challenges, such as optimising a campaign for better ROI or managing a crisis in PR.
