At a Glance
- Tasks: Lead UK marketing strategy and drive digital-first, ecommerce-led growth across all categories.
- Company: Join the Cotton On UK team, a vibrant and family-like culture.
- Benefits: Competitive salary, additional holiday, wellness days, and 50% product discounts.
- Other info: Hybrid working arrangement with excellent career development opportunities.
- Why this job: Make a real impact by translating global strategies into culturally relevant local campaigns.
- Qualifications: 8+ years in marketing with strong digital and ecommerce experience, preferably in fashion.
The predicted salary is between 60000 - 80000 £ per year.
We have an exciting opportunity for an experienced marketing leader to join our Cotton On UK team as a Head of Country Marketing and Communications.
Lead UK marketing strategy, translating global brand direction into a digital-first, ecommerce-led growth engine across Womens, Mens, Body and Kids. Partner on full-funnel performance across awareness, acquisition, engagement and retention, balancing brand building with measurable commercial outcomes. Responsible for amplifying localisation of brand marketing executions, internal communication strategies, and corporate media affairs. Act as the link between global strategy and local execution, ensuring campaigns are culturally relevant, customer-led and deliver impact across digital and retail. This is a permanent, full-time role based at our Support Centre in London, with a hybrid working arrangement. Candidates must have the right to work in the UK. This role does not provide visa sponsorship.
Desired Knowledge, Experience and Skills
- 8+ years in marketing, strong in digital and ecommerce-led environments (fashion preferred)
- Proven track record driving commercial growth through performance marketing
- Strong understanding of paid media, social, CRM and ecommerce optimisation
- Experience working across global and regional structures
- Proven experience leading & developing marketing teams.
- Strong commercial and analytical mindset
- Confident leading cross-functional teams and senior stakeholders
- Proficiency in Office software and digital marketing tools.
Key Responsibilities
- Digital & Ecommerce Leadership
- Own the regional marketing strategy with a digital-first, ecommerce focus
- Align with global teams across paid media, social, CRM and onsite experience
- Partner with Digital & Trading to optimise traffic, conversion, AOV and frequency
- Customer Growth & Performance
- Drive acquisition, retention and lifetime value across the funnel
- Build scalable, always-on performance frameworks (UGC, creators, paid social, search)
- Set and track clear KPIs across revenue, customer growth and engagement
- Use data, insights and testing to continuously optimise ROI
- Brand, Content & PR
- Lead digital-first, social-led campaigns that build relevance and cut-through
- Ensure content is platform-native, culturally connected and customer-first
- Balance brand storytelling with performance-driven content
- Lead PR, earned media and influencer strategy to build brand visibility and credibility
- Oversee community management to ensure consistent, on-brand engagement
- Global x Regional Integration
- Translate global strategy into locally relevant UK campaigns and moments
- Ensure consistency across categories with the right local nuance
- Deliver strong execution of global campaigns, product stories and brand moments
- Planning, Campaigns & Retail Activation
- Own the regional customer calendar aligned to trading and global priorities
- Deliver integrated campaigns with speed, clarity and commercial focus
- Lead brand activations and eventing
- Build partnerships with media, talent and brands to drive cultural relevance
- Loyalty, Partnerships & Wholesale
- Partner on loyalty and lifecycle strategies to drive retention and repeat purchase
- Deliver co-branded campaigns and wholesale marketing where relevant
- Identify opportunities to grow customer acquisition through partnerships
- Commercial & Budget Management
- Own the regional marketing budget, balancing brand and performance investment
- Maximise ROI and report on commercial impact to global stakeholders
- Build clear investment cases linked to revenue and customer growth
- Leadership & Ways of Working
- Lead and develop a high-performing team across marketing, content and digital
- Drive accountability, pace and a test-and-learn culture
- Create clarity across roles, ways of working and delivery standards
- Manage agency partners to deliver high-quality, on-brand output
Benefits
- Competitive Salary
- Additional holiday (purchasing leave- More You Time)
- A Team culture that feels like a family and celebrates YOU
- Baby Pack for new parents
- AXA Health Benefits
- Wellness Day
- Bike Scheme
- Wider Tech Benefit
- Class Pass Benefit
- Career Development Opportunities
- Exceptional 50% product discounts
- Bi-annual Our Awards including a Cotton On Foundation Trip
- Employee Assistance Program
- Training/professional development
If you have any individual needs in order to fully participate in the recruitment process, please contact us so we may support you in completing the job application process.
UK Head of Marketing & Communications in London employer: Cotton On Group
Join Cotton On UK as the Head of Marketing & Communications and be part of a vibrant team that values creativity and collaboration. With a competitive salary, additional holiday options, and a culture that feels like family, you'll thrive in an environment that prioritises employee well-being and professional growth. Located in London, this role offers unique benefits such as exceptional product discounts and wellness initiatives, making it an ideal place for passionate marketing leaders to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land UK Head of Marketing & Communications in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in digital and ecommerce. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your past marketing campaigns and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing efforts. Be ready to discuss how you can contribute to their goals, especially in driving customer growth and performance. Tailor your answers to show you understand their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace UK Head of Marketing & Communications in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in digital and ecommerce-led environments, especially if you've worked in fashion. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can drive growth for Cotton On UK. Be sure to mention any relevant campaigns you've led that had a measurable impact.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used insights to optimise marketing strategies and improve ROI. This will show us you have the commercial mindset we're looking for.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Cotton On Group
✨Know Your Numbers
As a Head of Marketing & Communications, you'll need to demonstrate your analytical skills. Be prepared to discuss specific metrics you've driven in previous roles, such as customer acquisition rates or ROI on campaigns. Bring examples that showcase your ability to balance brand building with measurable outcomes.
✨Showcase Your Digital Savvy
This role is all about digital-first strategies, so make sure you highlight your experience with ecommerce and digital marketing tools. Discuss how you've successfully led campaigns across social media, CRM, and paid media, and be ready to share insights on how these efforts have translated into commercial growth.
✨Cultural Relevance is Key
Since the role involves translating global strategies into local campaigns, come prepared with examples of how you've ensured cultural relevance in your past work. Think about campaigns that resonated with local audiences and how you adapted global messaging to fit regional nuances.
✨Team Leadership Matters
You'll be leading a high-performing team, so be ready to discuss your leadership style and how you've developed teams in the past. Share specific instances where you've driven accountability and fostered a test-and-learn culture, as well as how you've managed cross-functional teams to achieve common goals.
