At a Glance
- Tasks: Lead UK marketing strategy and drive digital-first growth across all categories.
- Company: Join Cotton On, a global fashion brand that celebrates self-expression and creativity.
- Benefits: Enjoy competitive salary, extra holiday, wellness days, and 50% product discounts.
- Other info: Be part of a diverse team that values personal and professional development.
- Why this job: Make a positive impact in fashion while leading innovative marketing campaigns.
- Qualifications: 8+ years in marketing with strong digital and ecommerce experience required.
The predicted salary is between 60000 - 80000 € per year.
Do you speak fashion? We're hiring, let’s chat!
About Us
Born in Australia, loved around the world. At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives. We’re playfully rebellious and always optimistic. Join our world and let's do good things together.
The Role Purpose
We have an exciting opportunity for an experienced marketing leader to join our Cotton On UK team as a Head of Country Marketing and Communications.
- Lead UK marketing strategy, translating global brand direction into a digital-first, ecommerce-led growth engine across Womens, Mens, Body and Kids.
- Partner on full-funnel performance across awareness, acquisition, engagement and retention, balancing brand building with measurable commercial outcomes.
- Responsible for amplifying localisation of brand marketing executions, internal communication strategies, and corporate media affairs.
- Act as the link between global strategy and local execution, ensuring campaigns are culturally relevant, customer-led and deliver impact across digital and retail.
Please note: This is a permanent, full-time role based at our Support Centre in London, with a hybrid working arrangement. Candidates must have the right to work in the UK. This role does not provide visa sponsorship.
Desired Knowledge, Experience and Skills
- 8+ years in marketing, strong in digital and ecommerce-led environments (fashion preferred)
- Proven track record driving commercial growth through performance marketing
- Strong understanding of paid media, social, CRM and ecommerce optimisation
- Experience working across global and regional structures
- Proven experience leading & developing marketing teams.
- Strong commercial and analytical mindset
- Confident leading cross-functional teams and senior stakeholders
- Proficiency in Office software and digital marketing tools.
Key Responsibilities
- Digital & Ecommerce Leadership
- Own the regional marketing strategy with a digital-first, ecommerce focus
- Align with global teams across paid media, social, CRM and onsite experience
- Partner with Digital & Trading to optimise traffic, conversion, AOV and frequency
- Customer Growth & Performance
- Drive acquisition, retention and lifetime value across the funnel
- Build scalable, always-on performance frameworks (UGC, creators, paid social, search)
- Set and track clear KPIs across revenue, customer growth and engagement
- Use data, insights and testing to continuously optimise ROI
- Brand, Content & PR
- Lead digital-first, social-led campaigns that build relevance and cut-through
- Ensure content is platform-native, culturally connected and customer-first
- Balance brand storytelling with performance-driven content
- Lead PR, earned media and influencer strategy to build brand visibility and credibility
- Oversee community management to ensure consistent, on-brand engagement
- Global x Regional Integration
- Translate global strategy into locally relevant UK campaigns and moments
- Ensure consistency across categories with the right local nuance
- Deliver strong execution of global campaigns, product stories and brand moments
- Planning, Campaigns & Retail Activation
- Own the regional customer calendar aligned to trading and global priorities
- Deliver integrated campaigns with speed, clarity and commercial focus
- Lead brand activations and eventing
- Build partnerships with media, talent and brands to drive cultural relevance
- Loyalty, Partnerships & Wholesale
- Partner on loyalty and lifecycle strategies to drive retention and repeat purchase
- Deliver co-branded campaigns and wholesale marketing where relevant
- Identify opportunities to grow customer acquisition through partnerships
- Commercial & Budget Management
- Own the regional marketing budget, balancing brand and performance investment
- Maximise ROI and report on commercial impact to global stakeholders
- Build clear investment cases linked to revenue and customer growth
- Leadership & Ways of Working
- Lead and develop a high-performing team across marketing, content and digital
- Drive accountability, pace and a test-and-learn culture
- Create clarity across roles, ways of working and delivery standards
- Manage agency partners to deliver high-quality, on-brand output
Benefits You Will Love…
We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best spaces to support their work and we also provide:
- Competitive Salary
- Additional holiday (purchasing leave- More You Time)
- A Team culture that feels like a family and celebrates YOU
- Baby Pack for new parents
- AXA Health Benefits
- Wellness Day
- Bike Scheme
- Wider Tech Benefit
- Class Pass Benefit
- Career Development Opportunities
- Exceptional 50% product discounts
- Bi-annual Our Awards including a Cotton On Foundation Trip
- Employee Assistance Program
- Training/professional development
Who are we?
Cotton On Group’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On Group is a global fashion and lifestyle retailer with eight brands across Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery. We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
If you have any individual needs in order to fully participate in the recruitment process, please contact us at careersuk@cottonon.com so we may support you in completing the job application process.
If you are looking for a new challenge and feel you have the relevant experience, then we'd love to hear from you! Please Apply now to submit your application.
Head of Country Marketing & Communications - Cotton On UK Support Centre, London (Hybrid) employer: Cotton On Group
At Cotton On, we pride ourselves on being an excellent employer that fosters a vibrant and inclusive work culture. Our London Support Centre offers a hybrid working environment, competitive salaries, and a strong commitment to personal and professional development, ensuring that our employees feel valued and supported. With unique benefits like additional holiday options, wellness days, and exceptional product discounts, we empower our team to thrive both personally and professionally while making a positive impact in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Country Marketing & Communications - Cotton On UK Support Centre, London (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to your connections in the fashion and marketing world. Attend industry events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personal brand! Create a killer LinkedIn profile that highlights your achievements and showcases your passion for marketing and communications. Share relevant content and engage with others in the industry to get noticed.
✨Tip Number 3
Prepare for interviews by researching Cotton On's values and recent campaigns. Be ready to discuss how your experience aligns with their mission of self-expression and creativity. Tailor your answers to show you're not just a fit for the role, but for the brand too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Cotton On family. Let’s make good things happen together!
We think you need these skills to ace Head of Country Marketing & Communications - Cotton On UK Support Centre, London (Hybrid)
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! Use language that reflects your enthusiasm for the industry and how you can contribute to Cotton On's mission of inspiring self-expression.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing and ecommerce. We want to see how your background aligns with the role, so don’t be shy about showcasing your achievements and how they relate to the job description.
Be Authentic:Cotton On values authenticity, so be yourself in your application. Share your unique perspective and ideas on how you can amplify the brand’s voice and connect with the community. We’re looking for someone who can bring fresh, creative insights!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Let’s get this conversation started!
How to prepare for a job interview at Cotton On Group
✨Know Your Fashion
Make sure you’re up to speed with the latest trends in fashion and how they relate to Cotton On's brand. Research their recent campaigns and understand their target audience. This will help you speak their language during the interview.
✨Showcase Your Digital Savvy
Since this role focuses on digital-first strategies, be prepared to discuss your experience with digital marketing tools and e-commerce platforms. Bring examples of successful campaigns you've led that drove commercial growth through performance marketing.
✨Cultural Relevance is Key
Cotton On values culturally connected campaigns. Think about how you can translate global strategies into local executions. Prepare to share ideas on how you would ensure campaigns resonate with the UK audience while staying true to the brand’s identity.
✨Demonstrate Leadership Skills
As a Head of Country Marketing, you'll need to lead teams effectively. Be ready to discuss your leadership style and provide examples of how you've developed high-performing teams in the past. Highlight your ability to drive accountability and foster a test-and-learn culture.
