At a Glance
- Tasks: Lead UK marketing strategy and drive digital-first, ecommerce-led growth across all categories.
- Company: Join the Cotton On UK team in a vibrant, family-like culture.
- Benefits: Competitive salary, additional holiday options, wellness days, and 50% product discounts.
- Other info: Hybrid working arrangement with excellent career development opportunities.
- Why this job: Make a real impact by translating global strategies into culturally relevant local campaigns.
- Qualifications: 8+ years in marketing with strong digital and ecommerce experience, preferably in fashion.
The predicted salary is between 40000 - 50000 £ per year.
The Role Purpose
We have an exciting opportunity for an experienced marketing leader to join our Cotton On UK team as a Head of Country Marketing and Communications.
Lead UK marketing strategy, translating global brand direction into a digital-first, ecommerce-led growth engine across Womens, Mens, Body and Kids.
Partner on full-funnel performance across awareness, acquisition, engagement and retention, balancing brand building with measurable commercial outcomes.
Responsible for amplifying localisation of brand marketing executions, internal communication strategies, and corporate media affairs.
Act as the link between global strategy and local execution, ensuring campaigns are culturally relevant, customer-led and deliver impact across digital and retail.
- This is a permanent, full-time role based at our Support Centre in London, with a hybrid working arrangement.
- Candidates must have the right to work in the UK. This role does not provide visa sponsorship.
- Desired Knowledge, Experience and Skills
- 8+ years in marketing, strong in digital and ecommerce-led environments (fashion preferred)
- Proven track record driving commercial growth through performance marketing
- Strong understanding of paid media, social, CRM and ecommerce optimisation
- Experience working across global and regional structures
- Proven experience leading & developing marketing teams.
- Strong commercial and analytical mindset
- Confident leading cross-functional teams and senior stakeholders
- Proficiency in Office software and digital marketing tools.
Key Responsibilities
- Digital & Ecommerce Leadership
- Own the regional marketing strategy with a digital-first, ecommerce focus
- Align with global teams across paid media, social, CRM and onsite experience
- Partner with Digital & Trading to optimise traffic, conversion, AOV and frequency
- Customer Growth & Performance
- Drive acquisition, retention and lifetime value across the funnel
- Build scalable, always-on performance frameworks (UGC, creators, paid social, search)
- Set and track clear KPIs across revenue, customer growth and engagement
- Use data, insights and testing to continuously optimise ROI
- Brand, Content & PR
- Lead digital-first, social-led campaigns that build relevance and cut-through
- Ensure content is platform-native, culturally connected and customer-first
- Balance brand storytelling with performance-driven content
- Lead PR, earned media and influencer strategy to build brand visibility and credibility
- Oversee community management to ensure consistent, on-brand engagement
- Global x Regional Integration
- Translate global strategy into locally relevant UK campaigns and moments
- Ensure consistency across categories with the right local nuance
- Deliver strong execution of global campaigns, product stories and brand moments
- Planning, Campaigns & Retail Activation
- Own the regional customer calendar aligned to trading and global priorities
- Deliver integrated campaigns with speed, clarity and commercial focus
- Lead brand activations and eventing
- Build partnerships with media, talent and brands to drive cultural relevance
- Loyalty, Partnerships & Wholesale
- Partner on loyalty and lifecycle strategies to drive retention and repeat purchase
- Deliver co-branded campaigns and wholesale marketing where relevant
- Identify opportunities to grow customer acquisition through partnerships
- Commercial & Budget Management
- Own the regional marketing budget, balancing brand and performance investment
- Maximise ROI and report on commercial impact to global stakeholders
- Build clear investment cases linked to revenue and customer growth
- Leadership & Ways of Working
- Lead and develop a high-performing team across marketing, content and digital
- Drive accountability, pace and a test-and-learn culture
- Create clarity across roles, ways of working and delivery standards
- Manage agency partners to deliver high-quality, on-brand output
Benefits
- Competitive Salary
- Additional holiday (purchasing leave- More You Time)
- A Team culture that feels like a family and celebrates YOU
- Baby Pack for new parents
- AXA Health Benefits
- Wellness Day
- Bike Scheme
- Wider Tech Benefit
- Class Pass Benefit
- Career Development Opportunities
- Exceptional 50% product discounts
- Bi-annual Our Awards including a Cotton On Foundation Trip
- Employee Assistance Program
- Training/professional development
If you have any individual needs in order to fully participate in the recruitment process, please contact us at careersuk@cottonon. com so we may support you in completing the job application process.
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Head of Country Marketing & Communications - Cotton On UK Support Centre, London(Hybrid) employer: Cotton On Group
At Cotton On Group, we pride ourselves on being an excellent employer that values creativity and teamwork in our Leicester store. With a competitive salary, generous holiday benefits, and a culture that fosters personal and professional growth, we empower our Store Managers to lead with passion and make a meaningful impact on customer experiences. Join us to be part of a vibrant team that celebrates success and encourages innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Country Marketing & Communications - Cotton On UK Support Centre, London(Hybrid)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cotton On Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cotton On Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cotton On Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cotton On Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Country Marketing & Communications - Cotton On UK Support Centre, London(Hybrid)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cotton On Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cotton On Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cotton On Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cotton On Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cotton On Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cotton On Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
