At a Glance
- Tasks: Lead UK marketing strategy and drive digital-first, ecommerce-led growth across all categories.
- Company: Join the Cotton On UK team in a vibrant, family-like culture.
- Benefits: Competitive salary, extra holiday options, wellness days, and 50% product discounts.
- Other info: Hybrid working arrangement with excellent career development opportunities.
- Why this job: Make a real impact by translating global strategies into culturally relevant local campaigns.
- Qualifications: 8+ years in marketing with strong digital and ecommerce experience, preferably in fashion.
The predicted salary is between 60000 - 80000 £ per year.
We have an exciting opportunity for an experienced marketing leader to join our Cotton On UK team as a Head of Country Marketing and Communications.
Role Purpose:
- Lead UK marketing strategy, translating global brand direction into a digital-first, ecommerce-led growth engine across Womens, Mens, Body and Kids.
- Partner on full-funnel performance across awareness, acquisition, engagement and retention, balancing brand building with measurable commercial outcomes.
- Responsible for amplifying localisation of brand marketing executions, internal communication strategies, and corporate media affairs.
- Act as the link between global strategy and local execution, ensuring campaigns are culturally relevant, customer-led and deliver impact across digital and retail.
This is a permanent, full-time role based at our Support Centre in London, with a hybrid working arrangement. Candidates must have the right to work in the UK. This role does not provide visa sponsorship.
Desired Knowledge, Experience and Skills:
- 8+ years in marketing, strong in digital and ecommerce-led environments (fashion preferred).
- Proven track record driving commercial growth through performance marketing.
- Strong understanding of paid media, social, CRM and ecommerce optimisation.
- Experience working across global and regional structures.
- Proven experience leading & developing marketing teams.
- Strong commercial and analytical mindset.
- Confident leading cross-functional teams and senior stakeholders.
- Proficiency in Office software and digital marketing tools.
Key Responsibilities:
- Digital & Ecommerce Leadership: Own the regional marketing strategy with a digital-first, ecommerce focus. Align with global teams across paid media, social, CRM and onsite experience. Partner with Digital & Trading to optimise traffic, conversion, AOV and frequency.
- Customer Growth & Performance: Drive acquisition, retention and lifetime value across the funnel. Build scalable, always-on performance frameworks (UGC, creators, paid social, search). Set and track clear KPIs across revenue, customer growth and engagement. Use data, insights and testing to continuously optimise ROI.
- Brand, Content & PR: Lead digital-first, social-led campaigns that build relevance and cut-through. Ensure content is platform-native, culturally connected and customer-first. Balance brand storytelling with performance-driven content. Lead PR, earned media and influencer strategy to build brand visibility and credibility. Oversee community management to ensure consistent, on-brand engagement.
- Global x Regional Integration: Translate global strategy into locally relevant UK campaigns and moments. Ensure consistency across categories with the right local nuance. Deliver strong execution of global campaigns, product stories and brand moments.
- Planning, Campaigns & Retail Activation: Own the regional customer calendar aligned to trading and global priorities. Deliver integrated campaigns with speed, clarity and commercial focus. Lead brand activations and eventing. Build partnerships with media, talent and brands to drive cultural relevance.
- Loyalty, Partnerships & Wholesale: Partner on loyalty and lifecycle strategies to drive retention and repeat purchase. Deliver co-branded campaigns and wholesale marketing where relevant. Identify opportunities to grow customer acquisition through partnerships.
- Commercial & Budget Management: Own the regional marketing budget, balancing brand and performance investment. Maximise ROI and report on commercial impact to global stakeholders. Build clear investment cases linked to revenue and customer growth.
- Leadership & Ways of Working: Lead and develop a high-performing team across marketing, content and digital. Drive accountability, pace and a test-and-learn culture. Create clarity across roles, ways of working and delivery standards. Manage agency partners to deliver high-quality, on-brand output.
Benefits:
- Competitive Salary
- Additional holiday (purchasing leave - More You Time)
- A Team culture that feels like a family and celebrates YOU
- Baby Pack for new parents
- AXA Health Benefits
- Wellness Day
- Bike Scheme
- Wider Tech Benefit
- Class Pass Benefit
- Career Development Opportunities
- Exceptional 50% product discounts
- Bi-annual Our Awards including a Cotton On Foundation Trip
- Employee Assistance Program
- Training/professional development
If you have any individual needs in order to fully participate in the recruitment process, please contact us at careersuk@cottonon.com so we may support you in completing the job application process.
Head of Country Marketing & Communications - Cotton On UK Support Centre, London (Hybrid) employer: Cotton On Group
Cotton On UK is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Located in the heart of London, our hybrid working model offers flexibility while providing ample opportunities for professional growth and development. With competitive benefits, including additional holiday options, wellness initiatives, and significant employee discounts, we are committed to supporting our team members both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Country Marketing & Communications - Cotton On UK Support Centre, London (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, campaigns you've led, and any data-driven results. This is your chance to shine and demonstrate how you can drive growth.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in digital and ecommerce. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the Cotton On family. Let's get you that dream job!
We think you need these skills to ace Head of Country Marketing & Communications - Cotton On UK Support Centre, London (Hybrid)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Country Marketing & Communications role. Highlight your experience in digital and ecommerce-led environments, especially in fashion, as this will catch our eye!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven commercial growth and led marketing teams in the past. We love a good story!
Showcase Your Analytical Skills:Since this role requires a strong commercial and analytical mindset, don’t forget to include any relevant metrics or KPIs you've achieved in previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Cotton On Group
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in digital marketing and ecommerce, especially in the fashion sector. Be ready to discuss how you've driven commercial growth through performance marketing in your previous roles.
✨Showcase Your Leadership Skills
Prepare examples of how you've led and developed high-performing teams. Highlight your experience in managing cross-functional teams and working with senior stakeholders to demonstrate your leadership capabilities.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to customer acquisition and retention. Be prepared to discuss how you've used data and insights to optimise marketing strategies and improve ROI in past campaigns.
✨Cultural Relevance is Key
Understand the importance of localising global strategies. Think of examples where you've successfully translated a global campaign into a culturally relevant local execution, and be ready to share these during your interview.
