At a Glance
- Tasks: Lead UK marketing strategy and drive digital-first growth across all categories.
- Company: Join Cotton On, a global fashion brand that celebrates self-expression and creativity.
- Benefits: Enjoy extra holiday, wellness days, and career development opportunities.
- Other info: Hybrid working arrangement with a supportive, family-like culture.
- Why this job: Make a positive impact while leading innovative marketing campaigns in a vibrant team.
- Qualifications: 8+ years in marketing with strong digital and ecommerce experience required.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Born in Australia, loved around the world. At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want our voice to make a positive difference in people's lives. We’re playfully rebellious and always optimistic. Join our world and let's do good things together.
The Role Purpose
We have an exciting opportunity for an experienced marketing leader to join our Cotton On UK team as a Head of Country Marketing and Communications. Lead UK marketing strategy, translating global brand direction into a digital‑first, ecommerce‑led growth engine across Womens, Mens, Body and Kids. Partner on full‑funnel performance across awareness, acquisition, engagement and retention, balancing brand building with measurable commercial outcomes. Responsible for amplifying localisation of brand marketing executions, internal communication strategies, and corporate media affairs. Act as the link between global strategy and local execution, ensuring campaigns are culturally relevant, customer‑led and deliver impact across digital and retail.
Please note: This is a permanent, full‑time role based at our Support Centre in London, with a hybrid working arrangement. Candidates must have the right to work in the UK. This role does not provide visa sponsorship.
Desired Knowledge, Experience and Skills
- 8+ years in marketing, strong in digital and ecommerce‑led environments (fashion preferred)
- Proven track record driving commercial growth through performance marketing
- Strong understanding of paid media, social, CRM and ecommerce optimisation
- Experience working across global and regional structures
- Proven experience leading & developing marketing teams.
- Strong commercial and analytical mindset
- Confident leading cross‑functional teams and senior stakeholders
- Proficiency in Office software and digital marketing tools.
Key Responsibilities
- Own the regional marketing strategy with a digital‑first, ecommerce focus
- Align with global teams across paid media, social, CRM and onsite experience
- Partner with Digital & Trading to optimise traffic, conversion, AOV and frequency
- Drive acquisition, retention and lifetime value across the funnel
- Build scalable, always‑on performance frameworks (UGC, creators, paid social, search)
- Set and track clear KPIs across revenue, customer growth and engagement
- Use data, insights and testing to continuously optimise ROI
- Lead digital‑first, social‑led campaigns that build relevance and cut‑through
- Ensure content is platform‑native, culturally connected and customer‑first
- Balance brand storytelling with performance‑driven content
- Lead PR, earned media and influencer strategy to build brand visibility and credibility
- Oversee community management to ensure consistent, on‑brand engagement
- Translate global strategy into locally relevant UK campaigns and moments
- Ensure consistency across categories with the right local nuance
- Deliver strong execution of global campaigns, product stories and brand moments
- Own the regional customer calendar aligned to trading and global priorities
- Deliver integrated campaigns with speed, clarity and commercial focus
- Lead brand activations and eventing
- Build partnerships with media, talent and brands to drive cultural relevance
- Partner on loyalty and lifecycle strategies to drive retention and repeat purchase
- Deliver co‑branded campaigns and wholesale marketing where relevant
- Identify opportunities to grow customer acquisition through partnerships
- Own the regional marketing budget, balancing brand and performance investment
- Maximise ROI and report on commercial impact to global stakeholders
- Build clear investment cases linked to revenue and customer growth
- Lead and develop a high‑performing team across marketing, content and digital
- Drive accountability, pace and a test‑and‑learn culture
- Create clarity across roles, ways of working and delivery standards
- Manage agency partners to deliver high‑quality, on‑brand output
Benefits You Will Love
We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best spaces to support their work and we also provide:
- Additional holiday (purchasing leave‑ More You Time)
- A Team culture that feels like a family and celebrates YOU
- Baby Pack for new parents
- Wellness Day
- Career Development Opportunities
- Bi‑annual Our Awards including a Cotton On Foundation Trip
Who are we?
Cotton On Group’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On Group is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life‑changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery. We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us. We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
If you have any individual needs in order to fully participate in the recruitment process, please contact us at careersuk@cottonon.com so we may support you in completing the job application process. If you are looking for a new challenge and feel you have the relevant experience, then we'd love to hear from you! Please Apply now to submit your application.
Head of Country Marketing & Communications - Cotton On UK Support Centre employer: Cotton On Group
At Cotton On, we pride ourselves on fostering a vibrant and inclusive work culture that feels like family, where creativity and self-expression are celebrated. Our London Support Centre offers a hybrid working arrangement, additional holiday options, and robust career development opportunities, ensuring our team members thrive both personally and professionally. Join us in making a positive impact while enjoying the benefits of a supportive environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Country Marketing & Communications - Cotton On UK Support Centre
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in digital and ecommerce. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and achievements. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching Cotton On's brand values and recent campaigns. Tailor your responses to show how your experience aligns with their mission of inspiring self-expression and creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Cotton On family.
We think you need these skills to ace Head of Country Marketing & Communications - Cotton On UK Support Centre
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing and the Cotton On brand shine through. We want to see how you can inspire and connect with our community, so don’t hold back on sharing your creative ideas!
Tailor Your Experience:Make sure to highlight your relevant experience in digital and ecommerce-led environments. We’re looking for someone who can translate global strategies into local campaigns, so be specific about how your past roles align with this.
Be Data-Driven:We love a good story, but we also want to see the numbers! Include examples of how you've used data and insights to drive marketing performance and ROI in your previous roles. This will show us you have the analytical mindset we’re after.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Cotton On Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Cotton On's brand values and mission. Understand their focus on community, creativity, and self-expression. This will help you align your answers with their ethos and show that you're genuinely interested in being part of their team.
✨Showcase Your Digital Savvy
Given the role's emphasis on digital-first strategies, be prepared to discuss your experience with performance marketing, social media, and e-commerce optimisation. Bring specific examples of campaigns you've led that drove measurable results, as this will demonstrate your capability to contribute to their growth.
✨Prepare for Cultural Relevance
Cotton On values culturally connected campaigns, so think about how you can translate global strategies into local executions. Be ready to share ideas on how you would ensure campaigns resonate with the UK audience while maintaining brand integrity.
✨Demonstrate Leadership Skills
As a Head of Country Marketing, you'll need to lead and develop teams. Prepare to discuss your leadership style and provide examples of how you've successfully managed cross-functional teams. Highlight your ability to foster a collaborative environment and drive accountability.
