At a Glance
- Tasks: Create engaging online content and optimise customer experiences using data-driven insights.
- Company: Join Cotswold Outdoor Group, a passionate team dedicated to outdoor adventures.
- Benefits: Competitive salary, hybrid work, generous holiday, and staff discounts on outdoor gear.
- Other info: Exciting new office in Swindon designed for collaboration and wellbeing.
- Why this job: Be part of a mission to inspire outdoor exploration while developing your ecommerce skills.
- Qualifications: Experience in ecommerce or digital content, with a passion for customer behaviour.
This is a hybrid role with a minimum of three days in the office per week.
At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.
We're looking for a Ecommerce Content & Optimisation Executive to join us on that journey. This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers.
We've officially made the move to our new office in the heart of Swindon and couldn't be more excited. Our brand-new sustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.
About us
We believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.
At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more.
We're part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.
Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger.
What you'll be doing
- Build and publish engaging onsite content across homepages, landing pages, navigation and campaign pages using Adobe Experience Manager (AEM).
- Support the planning and delivery of seasonal campaigns, promotions and key trading events.
- Help create personalised customer experiences by delivering targeted content through Bloomreach.
- Analyse customer behaviour and content performance using tools such as Adobe Analytics and Contentsquare.
- Identify opportunities to improve the customer journey through testing, optimisation and insight-led recommendations.
- Take ownership of assigned A/B tests, reporting on results and helping to implement improvements.
- Support the delivery of Retail Media campaigns, ensuring placements are accurate, effective and customer-focused.
- Collaborate with a wide range of stakeholders to ensure content is delivered accurately and on time.
- Share insights, ideas and best practices to support continuous improvement across the Ecommerce team.
- Develop your expertise in ecommerce optimisation, personalisation and customer experience.
We're looking for someone who
- Has experience in ecommerce, digital content, online retail or a similar environment.
- Enjoys working with both creative content and data-driven insights.
- Has experience using a CMS, ideally Adobe Experience Manager (AEM), or is confident learning new systems quickly.
- Is naturally curious about customer behaviour and passionate about delivering great online experiences.
- Has strong attention to detail and excellent organisational skills.
- Can manage multiple priorities while maintaining a high standard of work.
- Is a confident communicator who enjoys building relationships and working collaboratively.
- Takes ownership, shows initiative and is eager to learn and develop new skills.
- Has an interest in ecommerce, optimisation, personalisation and digital trends.
- Brings a positive, proactive attitude and enjoys solving problems.
What you’ll get from us
Joining our team means more than just getting paid a salary, it's about being part of a workplace that values you, your growth and your wellbeing.
- Starting salary of £26000 - £28000 with a yearly bonus of up to £1,530
- Hybrid working options to support your work-life balance
- Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
- Volunteer day with a charity of your choice
- 33 days holiday allowing you to recharge and explore the outdoors
- Staff discounts of 40-60% across our full range of outdoor brands
- Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub
Everyone's welcome
We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.
This advert may close early if we receive a high number of applications, so don't wait too long to apply.
Ecommerce Content & Optimisation Executive in Swindon employer: Cotswold Outdoor
As a Store Manager with us, you'll be part of a vibrant team dedicated to delivering exceptional customer experiences in the great outdoors. We offer a supportive work culture that prioritises employee growth through ongoing training and development, alongside competitive benefits like private medical insurance and generous discounts on outdoor gear. Join us in a role where your leadership not only drives store success but also contributes to a meaningful commitment to protecting our planet.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Content & Optimisation Executive in Swindon
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Cotswold Outdoor are looking for when hiring for a Ecommerce Content & Optimisation Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Cotswold Outdoor for the Ecommerce Content & Optimisation Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Cotswold Outdoor as a Ecommerce Content & Optimisation Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Cotswold Outdoor’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Content & Optimisation Executive.
We think you need these skills to ace Ecommerce Content & Optimisation Executive in Swindon
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Cotswold Outdoor, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Cotswold Outdoor's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Cotswold Outdoor. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Cotswold Outdoor
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Cotswold Outdoor uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Cotswold Outdoor. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
