Assistant Store Manager

Assistant Store Manager

Full-Time 35000 - 35000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead a dynamic team and ensure excellent customer service in a busy store.
  • Company: Join a passionate outdoor gear company that values teamwork and adventure.
  • Benefits: Enjoy competitive salary, generous discounts, and 33 days holiday.
  • Other info: Diverse and inclusive workplace with great growth opportunities.
  • Why this job: Make a real impact by helping customers find the right gear for their adventures.
  • Qualifications: Experience in retail management and a passion for customer service.

The predicted salary is between 35000 - 35000 £ per year.

We’re looking for an Assistant Store Manager to help lead one of our busy stores. In this role you will:

  • Help with the day‑to‑day running of the store
  • Encourage your team to give expert service
  • Take charge when the Store Manager is away
  • Work 40 hours per week
  • Enjoy great benefits including staff discounts and regular development opportunities

About Us

We believe life is better when it’s spent outdoors. Whether it’s hiking, running or just enjoying fresh air, being outside helps us feel connected and refreshed. Behind every great adventure is the right gear, and behind that, a passionate team. As an Assistant Store Manager you’ll contribute to leading that team. You’ll help to make the store a friendly place where customers can get expert advice and the right equipment for their adventures. We’re part of the Cotswold Outdoor Group which includes Runners Need and Snow + Rock. Together, we offer trusted outdoor brands, helpful advice and care about protecting the planet. Whether you’re moving up in your career or building your leadership skills, we’ll support you with training and chances to grow — so you can help create great experiences for customers and your team.

What You’ll Be Doing

Working in partnership with your Store Manager, you’ll support your team to give every customer a great experience. In this role you’ll:

  • Drive high performance by coaching your team through daily operations including stock management, cash handling and store safety
  • Lead by example, motivating your team to deliver expert service and hit performance targets
  • Help create an inclusive, welcoming environment where every customer feels valued
  • Step up to lead the team in the Store Manager’s absence
  • Maintain a high standard of presentation, keeping the store organised, inviting, and easy to shop in

What We’re Looking For

We’re looking for someone who’s confident leading a team, enjoys helping others and understands how a store runs behind the scenes. You’ll enjoy this role if you:

  • Have experience as an Assistant Store Manager and know how to get the best from a team
  • Take pride in delivering outstanding customer service and helping people find the right products
  • Understand the key parts of store operations, from stock and safety to visual standards
  • Value being part of a supportive team that works together to bring out the best in each other

What You’ll Get From Us

  • Starting salary of £29000 - £30000, plus a yearly bonus of up to £2,000
  • 40-60% discount on top outdoor brands across our stores
  • 33 days holiday with the option to buy more
  • Ongoing training and development, including leadership support and expert sessions from leading brands
  • Free, confidential wellbeing support whenever you need it
  • Extra savings on everyday spending like groceries, travel, gym memberships and more through our perks platform

Everyone’s welcome

We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs. We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We’re looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out. This advert may close early if we receive a high number of applications, so don’t wait too long to apply.

Assistant Store Manager employer: Cotswold Outdoor Ltd.

As an Assistant Store Manager with us, you'll be part of a passionate team dedicated to enhancing outdoor experiences for our customers. We offer a supportive work culture that prioritises employee growth through ongoing training and development opportunities, alongside generous benefits like substantial staff discounts and wellbeing support. Join us in creating an inclusive environment where every team member can thrive and contribute to our mission of connecting people with the great outdoors.

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Contact Details:

Cotswold Outdoor Ltd. Recruitment Team

We think you need these skills to ace Assistant Store Manager

Team Leadership
Customer Service
Stock Management
Cash Handling
Store Safety
Coaching Skills
Performance Management