This is a hybrid role with a minimum of three days in the office per week.
At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.
We're looking for a Email Marketing Manager to join us on that journey. This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers.
We've officially made the move to our new office in the heart of Swindon and couldn't be more excited. Our brand-new sustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.
You'll take ownership of the email marketing strategy across our three brands, developing and delivering engaging, data-driven campaigns that support seasonal activity, promotions and wider brand objectives. Working closely with stakeholders across the business, you'll optimise customer journeys, leverage customer insights and performance data, and drive continuous improvements in engagement, conversion and revenue through a test-and-learn approach.
Develop and execute structured email marketing plans aligned to seasonal campaigns, promotions and brand activity
Manage and optimise automated customer journeys, identifying opportunities to improve performance and customer experience
Build a deep understanding of the customer lifecycle to deliver relevant, targeted communications
Oversee email campaign testing, scheduling and deployment, ensuring all activity is delivered accurately and on time
Drive audience segmentation and content optimisation using customer behaviour, engagement and conversion data
Deliver clear performance insights and recommendations to senior stakeholders through regular reporting and analysis
Lead a test-and-learn approach, including A/B testing, results analysis and implementation of improvement actions
Monitor email marketing trends, channel performance, competitor activity and compliance requirem...
Email Marketing Manager in Swindon employer: Cotswold Outdoor Group
Join a vibrant team that shares your passion for snow sports and thrives in a dynamic retail environment. As a Snow Sports Sales Assistant, you'll not only receive expert training in boot fitting but also enjoy a flexible work schedule that allows you to balance your love for the mountains with your career. With opportunities for personal growth and a supportive culture, this role is perfect for those looking to turn their enthusiasm for skiing and snowboarding into a rewarding experience.
