At a Glance
- Tasks: Lead email marketing strategies and create engaging campaigns for our adventurous community.
- Company: Join Cotswold Outdoor Group, where the outdoors is our passion and purpose.
- Benefits: Hybrid work model, modern office, and a focus on wellbeing and sustainability.
- Other info: Exciting career growth opportunities in a vibrant, collaborative environment.
- Why this job: Shape customer experiences and inspire outdoor exploration through innovative marketing.
- Qualifications: Experience in email marketing and CRM, with a knack for data-driven insights.
The predicted salary is between 40500 - 49500 £ per year.
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
This is a hybrid role with a minimum of three days in the office per week.
At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are.
Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.
We're looking for a Email Marketing Manager to join us on that journey.
This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers.
We've officially made the move to our new office in the heart of Swindon and couldn't be more excited.
Our brand-new sustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect.
This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.
You'll take ownership of the email marketing strategy across our three brands, developing and delivering engaging, data-driven campaigns that support seasonal activity, promotions and wider brand objectives.
Working closely with stakeholders across the business, you'll optimise customer journeys, leverage customer insights and performance data, and drive continuous improvements in engagement, conversion and revenue through a test-and-learn approach.
- Develop and execute structured email marketing plans aligned to seasonal campaigns, promotions and brand activity
- Manage and optimise automated customer journeys, identifying opportunities to improve performance and customer experience
- Build a deep understanding of the customer lifecycle to deliver relevant, targeted communications
- Oversee email campaign testing, scheduling and deployment, ensuring all activity is delivered accurately and on time
- Drive audience segmentation and content optimisation using customer behaviour, engagement and conversion data
- Deliver clear performance insights and recommendations to senior stakeholders through regular reporting and analysis
- Lead a test-and-learn approach, including A/B xsabvtc testing, results analysis and implementation of improvement actions
- Monitor email marketing trends, channel performance, competitor activity and compliance requirements to maximise ROI and effectiveness
- We're looking for someone who
- Has proven experience in email marketing and CRM, with strong knowledge of email, SMS, push notifications and direct mail campaigns
- Understands customer journeys and customer lifecycle marketing, with the ability to drive acquisition, retention and engagement
- Has experience using platforms such as Adobe Campaign, Bloomreach or similar marketing automation tools
- Can confidently analys
- Please click on the apply button to read the full job description
Email Marketing Manager in New Town employer: Cotswold Outdoor Group
Join a vibrant team that shares your passion for snow sports and thrives in a dynamic retail environment. As a Snow Sports Sales Assistant, you'll not only receive expert training in boot fitting but also enjoy a flexible work schedule that allows you to balance your love for the mountains with your career. With opportunities for personal growth and a supportive culture, this role is perfect for those looking to turn their enthusiasm for skiing and snowboarding into a rewarding experience.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager in New Town
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cotswold Outdoor Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cotswold Outdoor Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cotswold Outdoor Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cotswold Outdoor Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Manager in New Town
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cotswold Outdoor Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cotswold Outdoor Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cotswold Outdoor Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cotswold Outdoor Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cotswold Outdoor Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cotswold Outdoor Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
