At a Glance
- Tasks: Lead marketing strategies to grow Côte Brasserie and enhance customer engagement.
- Company: Join one of the UK's most loved restaurant brands with a vibrant culture.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on creativity and innovation.
- Why this job: Shape the future of a beloved brand and make a real impact on customer experiences.
- Qualifications: Proven marketing leadership experience and a passion for brand development.
The predicted salary is between 54000 - 66000 £ per year.
At Côte Brasserie, we bring the magic of French brasseries to the UK high street.
Since opening our first brasserie in Wimbledon in 2007, we've become one of the UK's most loved restaurant brands, serving timeless French classics with warmth, generosity and a touch of joie de vivre.
The Role As Head of Marketing, you'll lead the growth of Côte Brasserie, reporting directly to the Group Marketing Director.
You'll be the custodian of one of the UK's most loved restaurant brands, shaping how guests think, feel and engage with Côte at every stage of their journey, from the propositions we create to the stories we tell and the reasons they choose to return.
You'll be responsible for growing both brand equity and commercial performance across every touchpoint - from our restaurants to Côte at Home, Côte Uncorked, delivery, digital experiences and future routes to market.
This is a rare opportunity for an ambitious marketer who believes the strongest brands are built through brilliant ideas, exceptional customer experiences and commercial thinking.
What You'll Be Doing Brand + Commercial Leadership Champion the long-term health and growth of the Côte brand, ensuring every initiative strengthens its distinctiveness, relevance and emotional connection with customers Lead the development and delivery of integrated annual marketing and trading plans that balance brand building with commercial performance, recruiting new guests and increasing lifetime value Use customer insight, market trends and cultural opportunities to keep the brand fresh, relevant and differentiated Partner with our creative team to develop and protect a distinct visual identity, build winning campaigns that drive brand love and recognition Monitor performance, identify opportunities and continuously optimise activity to maximise return on investment Proposition Development Partner with our Food
Head of Marketing employer: Côte Restaurants
Côte Brasserie is an exceptional employer that values its team members and fosters a vibrant work culture focused on hospitality and guest experience. With opportunities for professional growth and development, employees are encouraged to thrive in a supportive environment where their contributions are recognised and celebrated. Located in a bustling area, working here means being part of a dynamic team dedicated to delivering outstanding service while enjoying the benefits of a rewarding career in the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Côte Restaurants and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Côte Restaurants are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Côte Restaurants on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Côte Restaurants. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Côte Restaurants. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Côte Restaurants:Show us that you’ve done your homework! In your application, briefly mention what you admire about Côte Restaurants’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Côte Restaurants
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Côte Restaurants will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Côte Restaurants, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
