At a Glance
- Tasks: Lead CRM strategies to create memorable guest experiences and boost loyalty.
- Company: Côte, a vibrant dining brand passionate about guest connections.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a collaborative team focused on innovation and continuous improvement.
- Why this job: Shape customer journeys and make a real impact in a dynamic environment.
- Qualifications: Experience in CRM marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
This is a hybrid role with the expectation of working from the office 3 days a week.
At Côte, we're passionate about creating experiences guests want to return to, whether they're dining in one of our brasseries, discovering Côte at Home, or exploring a new favourite bottle through Uncorked. We're looking for a CRM & Loyalty Manager to shape how we connect with our guests at every stage of their journey. This is a role for someone who understands that great CRM is more than campaigns and data; it's about building genuine relationships, creating memorable moments, and turning first-time visitors into loyal advocates.
You'll lead the strategy, optimisation and delivery of CRM and loyalty across the Côte portfolio and wider Group, blending creativity, insight and technology to drive engagement, retention and lifetime value.
What you'll do:
- Own and evolve our customer retention strategy across both restaurant and ecommerce brands, through our loyalty app and experiences that keep guests coming back.
- Deliver high-impact CRM campaigns that increase engagement, drive conversion and strengthen brand connection.
- Work closely with Brand and Marketing teams to develop compelling, insight-led communications that feel relevant, timely and aligned with the individual brand.
- Design and refine automated guest journeys, from welcome and pre-visit experiences to post-visit engagement, win-back campaigns and reactivation flows.
- Lead the ongoing development of our loyalty proposition and app experience, driving acquisition, adoption and customer value.
- Using data and insight to uncover opportunities, shape strategy and deliver measurable commercial impact.
Who you'll be:
You're a commercially minded CRM marketer who combines analytical thinking with creative instinct. You know how to turn customer insight into meaningful engagement and thrive in a fast-moving, collaborative environment.
You'll likely bring:
- Proven experience managing CRM and loyalty programmes within a customer-focused brand.
- Strong knowledge of platforms such as Exponea/Bloomreach or similar CRM technologies.
- Experience building personalised, data-driven customer journeys using triggers, segmentation and behavioural insight.
- A solid understanding of campaign governance, contact strategies and high-volume multi-channel communications.
- A naturally curious mindset, with a passion for testing, optimisation and continuous improvement.
CRM Executive Marketing in Westminster employer: Côte Brasserie
At Côte, we pride ourselves on being an exceptional employer that values creativity, collaboration, and personal growth. Our vibrant work culture in Kensington, London, fosters a supportive environment where employees can thrive, with opportunities for professional development and the chance to make a real impact on our guest experiences. With a hybrid working model and a focus on building genuine relationships, we offer a rewarding career for those passionate about CRM and loyalty marketing.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive Marketing in Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that CRM Executive Marketing role.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. We suggest you come armed with ideas on how you could enhance their customer retention strategy. Show them you’re not just a fit for the role, but that you’re already thinking about how to make an impact!
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience with CRM and loyalty programmes. We recommend rehearsing how you can blend creativity with data-driven insights to drive engagement and retention – that’s what they’re looking for!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that CRM Executive Marketing position!
We think you need these skills to ace CRM Executive Marketing in Westminster
Some tips for your application 🫡
Show Your Passion for CRM:When writing your application, let us see your enthusiasm for CRM and loyalty programmes. Share specific examples of how you've built relationships with customers and created memorable experiences in your previous roles.
Be Data-Driven:We love a good story backed by data! Highlight your experience with CRM technologies and how you've used data to shape strategies and drive engagement. Mention any tools you're familiar with, like Exponea or Bloomreach.
Tailor Your Application:Make sure your application speaks directly to the job description. Use keywords from the listing to show that you understand what we're looking for. This helps us see how you fit into our team right from the start!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Côte Brasserie
✨Know Your CRM Tools
Familiarise yourself with CRM platforms like Exponea or Bloomreach before the interview. Be ready to discuss how you've used these tools in past roles to drive customer engagement and retention.
✨Showcase Your Creativity
Prepare examples of successful campaigns you've led that combined creativity with data-driven insights. Highlight how your innovative ideas have positively impacted customer loyalty and brand connection.
✨Understand the Brand
Research Côte's brand values and customer experience. Think about how you can align your strategies with their mission to create memorable moments for guests, and be ready to share your thoughts during the interview.
✨Demonstrate Analytical Thinking
Be prepared to discuss how you've used data to inform your CRM strategies. Share specific instances where your analytical skills led to measurable improvements in customer engagement or retention.
