At a Glance
- Tasks: Lead marketing strategies for Côte Brasserie, enhancing brand engagement and commercial performance.
- Company: Join one of the UK's most loved restaurant brands with a vibrant French brasserie culture.
- Benefits: Opportunity to shape brand strategy and work with talented specialists in a fast-growing environment.
- Other info: Collaborative and dynamic workplace with opportunities for personal and professional growth.
- Why this job: Make a real impact on a beloved brand while developing your marketing expertise.
- Qualifications: Experience in integrated marketing, strong commercial acumen, and exceptional stakeholder management skills.
The predicted salary is between 60000 - 70000 £ per year.
About Côte
At Côte, we bring the magic of French brasseries to the UK high street. Since opening our first brasserie in Wimbledon in 2007, we've become one of the UK's most loved restaurant brands, serving timeless French classics with warmth, generosity and a touch of joie de vivre.
The Role
As Head of Marketing, you'll lead the growth of Côte Brasserie, reporting directly to the Group Marketing Director. You'll be the custodian of one of the UK's most loved restaurant brands, shaping how guests think, feel and engage with Côte at every stage of their journey, from the propositions we create to the stories we tell and the reasons they choose to return. You'll be responsible for growing both brand equity and commercial performance across every touchpoint - from our restaurants to Côte at Home, Côte Uncorked, delivery, digital experiences and future routes to market. This is a rare opportunity for an ambitious marketer who believes the strongest brands are built through brilliant ideas, exceptional customer experiences and commercial thinking.
What You'll Be Doing
- Brand + Commercial Leadership
- Champion the long-term health and growth of the Côte brand, ensuring every initiative strengthens its distinctiveness, relevance and emotional connection with customers.
- Lead the development and delivery of integrated annual marketing and trading plans that balance brand building with commercial performance, recruiting new guests and increasing lifetime value.
- Use customer insight, market trends and cultural opportunities to keep the brand fresh, relevant and differentiated.
- Partner with our creative team to develop and protect a distinct visual identity, build winning campaigns that drive brand love and recognition.
- Monitor performance, identify opportunities and continuously optimise activity to maximise return on investment.
- Proposition Development
- Partner with our Food & Beverage teams to develop compelling food, drink and menu propositions that excite customers, reflect the Côte brand and create compelling reasons to visit.
- Shape the development of our ecommerce propositions, including Côte at Home and Côte Uncorked, ensuring they continue to evolve in line with customer needs and commercial opportunities.
- Identify and develop new routes to market that expand the Côte brand ecosystem and unlock future growth opportunities.
- Customer Experience & Digital
- Partner with our digital team to create seamless customer journeys from first interaction through to repeat purchase and advocacy.
- Help shape our CRM strategy, grow our loyalty platform and strengthen customer retention through relevant, personalised communications.
- Collaborate with performance marketing specialists to recruit new audiences while ensuring our digital experience reflects the quality and personality of the Côte brand.
- Champion exceptional customer experiences across every touchpoint, from website and ecommerce journeys to in-brasserie experiences and post-visit communications.
- Integrated Marketing
- Lead the development of integrated marketing communications that bring the Côte brand to life across every customer touchpoint, from campaign creative and PR to social media, restaurant menus, digital journeys and in-brasserie experiences.
- Own the customer communication journey across both print and digital channels, ensuring every touchpoint is consistent, inspiring and commercially effective.
- Work collaboratively with our creative, social and PR teams to develop standout campaigns that capture attention, build brand fame and inspire customers to choose Côte.
What We're Looking For
We're looking for a true marketing generalist. Someone equally passionate about building brands, developing propositions, driving commercial performance and creating exceptional customer experiences.
You'll likely have:
- Significant experience leading integrated marketing within hospitality, retail or another consumer-facing brand.
- A broad understanding of brand, digital, CRM, social, PR, customer experience and commercial trading, with the ability to bring specialist teams together around a shared vision.
- Strong commercial acumen and the confidence to balance long-term brand building with immediate trading priorities.
- Experience developing customer propositions and taking products or experiences to market.
- Exceptional stakeholder management skills and the ability to influence at all levels.
- Experience leading and developing high-performing teams.
- A collaborative, curious and hands-on approach, with the energy to thrive in a fast-paced environment.
You'll Thrive In This Role If You...
- Believe that great brands create lasting commercial advantage.
- Think like a brand builder and a commercial trader.
- Love creating products, propositions and experiences that customers genuinely want.
- Enjoy connecting ideas, people and channels to create brilliant integrated marketing.
- Can see both the bigger picture and the detail required to deliver it brilliantly.
- Love collaborating with specialists and bringing out the best in others.
- Are motivated by making a measurable impact on both the brand and the business.
Why Join Us?
This is an opportunity to shape the future of one of the UK's most loved restaurant brands while helping build a world-class in-house marketing function within a fast-growing hospitality group. You'll have the freedom to influence brand strategy, develop new propositions, grow multiple routes to market and work alongside talented specialists to create marketing that guests genuinely love.
Head Of Marketing - London employer: Côte Brasserie
Côte Brasserie in Cirencester is an exceptional employer, offering a vibrant and inspiring work environment that mirrors the charm of Parisian cafés. With flexible hours, delicious employee meals during shifts, and the convenience of early pay, we prioritise our team's well-being and satisfaction. Join us to be part of a passionate team where your love for food and hospitality can flourish, alongside ample opportunities for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Côte Brasserie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Côte Brasserie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Côte Brasserie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Côte Brasserie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Marketing - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Côte Brasserie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Côte Brasserie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Côte Brasserie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Côte Brasserie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Côte Brasserie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Côte Brasserie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
