At a Glance
- Tasks: Lead CRM strategies to create memorable guest experiences and boost loyalty.
- Company: Côte, a vibrant dining brand passionate about guest connections.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a collaborative team focused on continuous improvement and innovation.
- Why this job: Shape guest relationships and drive engagement in a dynamic environment.
- Qualifications: Experience in CRM marketing and a knack for data-driven insights.
The predicted salary is between 40000 - 50000 £ per year.
CRM & Loyalty Manager, based in Kensington, London. This is a hybrid role with the expectation of working from the office 3 days a week.
At Côte, we're passionate about creating experiences guests want to return to, whether they're dining in one of our brasseries, discovering Côte at Home, or exploring a new favourite bottle through Uncorked. We're looking for a CRM & Loyalty Manager to shape how we connect with our guests at every stage of their journey. This is a role for someone who understands that great CRM is more than campaigns and data; it's about building genuine relationships, creating memorable moments, and turning first-time visitors into loyal advocates.
You'll lead the strategy, optimisation and delivery of CRM and loyalty across the Côte portfolio and wider Group, blending creativity, insight and technology to drive engagement, retention and lifetime value.
What you'll do:
- Own and evolve our customer retention strategy across both restaurant and ecommerce brands, through our loyalty app and experiences that keep guests coming back.
- Deliver high-impact CRM campaigns that increase engagement, drive conversion and strengthen brand connection.
- Work closely with Brand and Marketing teams to develop compelling, insight-led communications that feel relevant, timely and aligned with the individual brand.
- Design and refine automated guest journeys, from welcome and pre-visit experiences to post-visit engagement, win-back campaigns and reactivation flows.
- Lead the ongoing development of our loyalty proposition and app experience, driving acquisition, adoption and customer value.
- Using data and insight to uncover opportunities, shape strategy and deliver measurable commercial impact.
Who you'll be:
You're a commercially minded CRM marketer who combines analytical thinking with creative instinct. You know how to turn customer insight into meaningful engagement and thrive in a fast-moving, collaborative environment.
You'll likely bring:
- Proven experience managing CRM and loyalty programmes within a customer-focused brand.
- Strong knowledge of platforms such as Exponea/Bloomreach or similar CRM technologies.
- Experience building personalised, data-driven customer journeys using triggers, segmentation and behavioural insight.
- A solid understanding of campaign governance, contact strategies and high-volume multi-channel communications.
- A naturally curious mindset, with a passion for testing, optimisation and continuous improvement.
- Equal strengths in both creativity and performance-driven marketing.
CRM Manager - Hybrid in London employer: Côte Brasserie
At Côte, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Kensington, London. Our hybrid working model allows for flexibility while ensuring our team remains engaged and connected, with ample opportunities for professional growth and development. Join us to be part of a passionate team dedicated to creating memorable dining experiences and building lasting relationships with our guests.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - Hybrid in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Côte Brasserie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Côte Brasserie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Côte Brasserie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Côte Brasserie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager - Hybrid in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Côte Brasserie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Côte Brasserie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Côte Brasserie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Côte Brasserie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Côte Brasserie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Côte Brasserie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
