At a Glance
- Tasks: Lead CRM and loyalty strategies to enhance guest experiences and drive engagement.
- Company: Côte, a vibrant dining brand focused on memorable guest experiences.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative team passionate about delivering exceptional dining experiences.
- Why this job: Shape customer relationships and create impactful loyalty programmes in a dynamic environment.
- Qualifications: Experience in CRM marketing, data-driven insights, and creative campaign management.
The predicted salary is between 40000 - 50000 £ per year.
CRM & Loyalty Manager, based in Kensington, London. This is a hybrid role with the expectation of working from the office 3 days a week.
At Côte, we're passionate about creating experiences guests want to return to, whether they're dining in one of our brasseries, discovering Côte at Home, or exploring a new favourite bottle through Uncorked. We're looking for a CRM & Loyalty Manager to shape how we connect with our guests at every stage of their journey. This is a role for someone who understands that great CRM is more than campaigns and data; it's about building genuine relationships, creating memorable moments, and turning first-time visitors into loyal advocates.
You'll lead the strategy, optimisation and delivery of CRM and loyalty across the Côte portfolio and wider Group, blending creativity, insight and technology to drive engagement, retention and lifetime value.
What you'll do:
- Own and evolve our customer retention strategy across both restaurant and ecommerce brands, through our loyalty app and experiences that keep guests coming back.
- Deliver high-impact CRM campaigns that increase engagement, drive conversion and strengthen brand connection.
- Work closely with Brand and Marketing teams to develop compelling, insight-led communications that feel relevant, timely and aligned with the individual brand.
- Design and refine automated guest journeys, from welcome and pre-visit experiences to post-visit engagement, win-back campaigns and reactivation flows.
- Lead the ongoing development of our loyalty proposition and app experience, driving acquisition, adoption and customer value.
- Using data and insight to uncover opportunities, shape strategy and deliver measurable commercial impact.
Who you'll be:
You're a commercially minded CRM marketer who combines analytical thinking with creative instinct. You know how to turn customer insight into meaningful engagement and thrive in a fast-moving, collaborative environment.
You'll likely bring:
- Proven experience managing CRM and loyalty programmes within a customer-focused brand.
- Strong knowledge of platforms such as Exponea/Bloomreach or similar CRM technologies.
- Experience building personalised, data-driven customer journeys using triggers, segmentation and behavioural insight.
- A solid understanding of campaign governance, contact strategies and high-volume multi-channel communications.
- A naturally curious mindset, with a passion for testing, optimisation and continuous improvement.
- Equal strengths in both creativity and performance-driven marketing.
Crm & Loyalty Manager - London employer: Côte Brasserie
At Côte, we pride ourselves on fostering a vibrant and inclusive work culture that values creativity and collaboration. As a CRM & Loyalty Manager in our Kensington location, you'll enjoy the benefits of a hybrid working model, opportunities for professional growth, and the chance to make a significant impact on guest experiences. Join us in shaping memorable moments for our guests while being part of a team that is dedicated to excellence and innovation in the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Crm & Loyalty Manager - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your experience aligns with their goals. This will help you stand out as someone who genuinely cares about the role.
✨Tip Number 3
Showcase your creativity! When discussing your past experiences, highlight specific campaigns you've led that drove engagement and retention. Use data to back up your success stories and demonstrate your analytical skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Côte team and ready to contribute to our guest experiences.
We think you need these skills to ace Crm & Loyalty Manager - London
Some tips for your application 🫡
Show Your Passion for Customer Relationships:When writing your application, let us see your enthusiasm for building genuine relationships with customers. Share examples of how you've created memorable moments in previous roles, as this aligns perfectly with our mission at Côte.
Highlight Your Analytical and Creative Skills:We love a good mix of creativity and analytical thinking! Make sure to showcase your experience in managing CRM campaigns and how you've used data to drive engagement. This will help us see how you can blend insight with creativity in the role.
Tailor Your Application to Our Brand:Take the time to align your application with Côte's values and brand voice. Use language that resonates with our mission and demonstrate your understanding of our customer journey. This shows us you're not just applying anywhere, but you genuinely want to be part of our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Côte Brasserie
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Exponea or Bloomreach. Brush up on how these tools can enhance customer journeys and loyalty programmes, as you'll want to impress with your technical knowledge.
✨Showcase Your Creative Side
Prepare examples of past campaigns where you blended creativity with data insights. Think about how you’ve turned customer feedback into engaging experiences, and be ready to discuss how you can apply that to Côte’s brand.
✨Understand the Customer Journey
Familiarise yourself with the different stages of a customer’s journey, especially in the restaurant and e-commerce sectors. Be prepared to discuss how you would design automated guest journeys that keep customers coming back for more.
✨Bring Data to the Table
Be ready to talk about how you've used data to drive decisions in previous roles. Highlight specific metrics or outcomes from your past CRM strategies that demonstrate your ability to deliver measurable commercial impact.
