At a Glance
- Tasks: Lead CRM and loyalty strategies to enhance guest experiences and drive engagement.
- Company: Côte, a vibrant dining brand focused on creating memorable guest experiences.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative team passionate about delivering exceptional dining experiences.
- Why this job: Shape customer relationships and make a real impact in a dynamic environment.
- Qualifications: Experience in CRM and loyalty programmes with strong analytical and creative skills.
The predicted salary is between 40000 - 50000 € per year.
This is a hybrid role with the expectation of working from the office 3 days a week. At Côte, we’re passionate about creating experiences guests want to return to, whether they’re dining in one of our brasseries, discovering Côte at Home, or exploring a new favourite bottle through Uncorked.
We’re looking for a CRM & Loyalty Manager to shape how we connect with our guests at every stage of their journey. This is a role for someone who understands that great CRM is more than campaigns and data; it’s about building genuine relationships, creating memorable moments, and turning first-time visitors into loyal advocates.
You’ll lead the strategy, optimisation and delivery of CRM and loyalty across the Côte portfolio and wider Group, blending creativity, insight and technology to drive engagement, retention and lifetime value.
What you’ll do:- Own and evolve our customer retention strategy across both restaurant and ecommerce brands, through our loyalty app and experiences that keep guests coming back.
- Deliver high-impact CRM campaigns that increase engagement, drive conversion and strengthen brand connection.
- Work closely with Brand and Marketing teams to develop compelling, insight‑led communications that feel relevant, timely and aligned with the individual brand.
- Design and refine automated guest journeys, from welcome and pre‑visit experiences to post‑visit engagement, win‑back campaigns and reactivation flows.
- Lead the ongoing development of our loyalty proposition and app experience, driving acquisition, adoption and customer value.
- Using data and insight to uncover opportunities, shape strategy and deliver measurable commercial impact.
You’re a commercially minded CRM marketer who combines analytical thinking with creative instinct. You know how to turn customer insight into meaningful engagement and thrive in a fast‑moving, collaborative environment.
You’ll likely bring:
- Proven experience managing CRM and loyalty programmes within a customer‑focused brand.
- Strong knowledge of platforms such as Exponea/Bloomreach or similar CRM technologies.
- Experience building personalised, data‑driven customer journeys using triggers, segmentation and behavioural insight.
- A solid understanding of campaign governance, contact strategies and high‑volume multi‑channel communications.
- A naturally curious mindset, with a passion for testing, optimisation and continuous improvement.
- Equal strengths in both creativity and performance‑driven marketing.
CRM & Loyalty Manager employer: Cote - Barbican
At Côte, we pride ourselves on fostering a vibrant and inclusive work culture that values creativity and collaboration. As a CRM & Loyalty Manager based in the heart of Kensington, London, you will have the opportunity to shape meaningful guest experiences while enjoying a hybrid work model that promotes work-life balance. With a strong focus on employee growth and development, we offer unique advantages such as access to industry-leading training and a supportive team environment, making Côte an exceptional employer for those looking to make a lasting impact in the hospitality sector.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your CRM and loyalty projects. This is your chance to demonstrate how you've turned insights into action and built genuine relationships with customers.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Think about how you can contribute to their goals and be ready to share your ideas on enhancing customer engagement and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Côte.
We think you need these skills to ace CRM & Loyalty Manager
Some tips for your application 🫡
Show Your Passion for CRM:When writing your application, let us see your enthusiasm for CRM and loyalty programmes. Share specific examples of how you've built genuine relationships with customers in the past. We want to know what makes you tick!
Be Data-Driven:Since this role is all about using data to drive engagement, make sure to highlight your experience with CRM technologies and data analysis. Tell us how you've used insights to shape strategies and deliver results. Numbers speak volumes!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with our job description. Show us why you're the perfect fit for Côte and how you can contribute to our guest experiences.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Cote - Barbican
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Exponea or Bloomreach. Familiarise yourself with their features and how they can enhance customer journeys, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Creative Side
Prepare examples of past campaigns where you blended creativity with data-driven insights. Discuss how these campaigns improved engagement or retention, as this role is all about building genuine relationships with guests through memorable experiences.
✨Understand the Brand
Dive deep into Côte’s brand values and customer experience. Be ready to discuss how you would align CRM strategies with their mission of creating memorable dining experiences. This shows you’re not just looking for any job, but you genuinely want to contribute to their success.
✨Ask Insightful Questions
Prepare thoughtful questions about their current CRM strategies and loyalty programmes. This demonstrates your interest in the role and helps you gauge how you can bring value to their team. Plus, it shows you’re proactive and engaged!
