Responsibilities
- Develop and execute integrated digital campaigns and audience growth strategies that increase qualified bidder volume
- Lead email marketing and CRM programs, including bidder nurture, re-engagement, and lifecycle communications
- Partner with CoStar’s centralized SEM team to inform paid search strategy, support campaign execution, and identify ongoing optimization opportunities
- Monitor asset-level marketing performance, identify gaps, and prioritize additional digital support for underperforming or time-sensitive assets
- Optimize the end-to-end buyer funnel, from traffic and account creation through vault visits, registration, bidder qualification, and bid activity
- Analyze campaign and funnel performance, translate findings into actionable recommendations, and communicate clear insights to key stakeholders
- Use AI tools in your own workflow — for campaign optimization, content production, and performance analysis — to increase the speed and quality of demand generation output and share effective practices with the team
Basic Qualifications
- Bachelor’s degree in Marketing, Business, or a related field, from an accredited, not-for-profit, in person, University or College
- 5+ years of experience in digital or performance marketing, ideally in a marketplace, e-commerce, or lead-generation environment
- Hands-on experience with email marketing platforms and CRM systems (e.g. Salesforce, Pardot, or similar)
- Experience managing or collaborating with SEM/paid search vendors or specialists
- Strong analytical and problem-solving skills, with the ability to interpret campaign and funnel data, identify opportunities, and translate insights into action.
- Practical AI fluency in your own working process
Preferred Qualifications
- Experience in commercial real estate, auctions, online marketplaces, or another transaction-driven environment
- Experience triaging or prioritizing marketing support across a high volume of concurrent, time-bound listings or offers
- Familiarity with marketing automation and lead-scoring tools
What’s in it for you?
If you are a driven professional looking for a high-growth, high-reward career, CoStar Group offers the ideal opportunity. Be part of a best-in-class company with strong year-over-year growth that invests in your success. Enjoy a rewarding atmosphere where you can learn, excel, and grow.
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.
Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
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Senior Demand Generation Specialist – Ten-X – Irvine, Ca employer: CoStar Group
CoStar Group is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to thrive in their roles as Business Development Consultants. With a strong focus on professional growth, you will have access to extensive training and development opportunities while working in vibrant cities like Manchester, Leeds, and Liverpool, where you can engage with industry leaders and make a significant impact in the real estate sector.
