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- Tasks: Drive digital performance with multimillion-pound budgets and optimise campaigns across various channels.
- Company: Join CoStar Group, a leading global real estate information provider.
- Benefits: Enjoy private medical cover, 28 days leave, and a culture of collaboration.
- Other info: Opportunity to lead a team and grow in a dynamic environment.
- Why this job: Make a real impact in digital marketing while working with innovative solutions.
- Qualifications: Experience in managing paid media campaigns and strong analytical skills required.
The predicted salary is between 60000 - 80000 ÂŁ per year.
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, the company is on a mission to digitize the world’s real estate, empowering people to discover properties, insights and connections that improve their businesses and lives.
Join our fast‑paced marketing team in a senior role where you’ll work with multimillion‑pound budgets to drive key digital performance goals. We’re looking for an experienced, data‑driven performance marketer with a problem‑solving mindset and a passion for leveraging digital solutions across the board. You’ll be laser‑focused on performance metrics, with cost per lead and cost per visit as your north stars, and will be hands‑on across the full digital ecosystem, including PPC, Display, Performance Max, Retargeting, Prospecting, and more.
Responsibilities
- Create and deliver effective paid marketing strategies to meet budgets and goals.
- Optimize campaigns to improve performance across search, programmatic, and social channels.
- Produce regular reports with key stats, campaign analysis, and actionable takeaways.
- Hands‑on management of paid campaigns to drive lead generation.
- Oversee management of social media and retargeting campaigns.
- Monitor ad performance, adjust targeting, budgets, and creatives based on objectives and metrics.
- Implement conversion‑rate optimisation strategies.
- Utilize data analytics to inform decisions and measure marketing initiatives.
- Conduct keyword research, ad copywriting, and ad group structuring to maximise relevance.
- Implement A/B testing methodologies for creative, landing pages, and placements to optimize CTR, conversion rates, and ROAS.
- Monitor performance metrics such as CPC, CPA, conversion rates, impression share, quality score, and ad position.
- Plan and optimize budgets regularly to achieve company targets.
- Lead other digital‑focused projects and initiatives as required.
- Manage, coach, and develop three marketing executives.
Qualifications
- Educated to degree level or equivalent experience.
- Proven experience managing end‑to‑end paid media campaigns across platforms (Google, Bing Ads, Meta Ads, etc.).
- Hands‑on experience in campaign setup, optimisation, budget management, bid strategies, and performance tracking.
- Comprehensive understanding of digital marketing principles, paid social media, PPC, SEM, display advertising, remarketing, and CRO.
- Knowledge of SEO principles and integration of PPC and SEO strategies.
- Proficiency in analytics tools (Google Analytics, Google, Bing Ads, Meta Insights) and data visualization tools.
- Ability to derive actionable insights from data analysis and identify optimisation opportunities.
- Strong copywriting skills for ad copy, headlines, descriptions, and extensions.
- Excellent analytical and problem‑solving skills.
- Excellent verbal and written communication skills.
- Ability to collaborate with cross‑functional teams.
Benefits
- Full private medical cover, dental cover, Life Assurance and member rewards.
- 28 days annual leave plus events and family perks.
- Competitive pension, season ticket loans, enhanced parental leave.
- Culture of collaboration and innovation in iconic locations.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is committed to compliance with all fair employment practices regarding citizenship and immigration status.
Senior Digital Performance Marketing Manager, ONTHEMARKET - London employer: CoStar Group, Inc.
Contact Detail:
CoStar Group, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Performance Marketing Manager, ONTHEMARKET - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your data-driven approach and problem-solving mindset, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Senior Digital Performance Marketing Manager, ONTHEMARKET - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Performance Marketing Manager role. Highlight your experience with managing multimillion-pound budgets and your hands-on approach to digital marketing. We want to see how your skills align with our needs!
Showcase Your Achievements: When writing your application, don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve improved performance in previous roles. We love data-driven results, so let us see what you've accomplished!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for digital marketing and how you can contribute to our team. Be sure to mention specific strategies you’ve implemented that align with our goals at ONTHEMARKET.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and submit your materials!
How to prepare for a job interview at CoStar Group, Inc.
✨Know Your Numbers
As a Senior Digital Performance Marketing Manager, you'll be expected to have a strong grasp of performance metrics. Brush up on key figures like CPC, CPA, and ROAS before your interview. Be ready to discuss how you've used these metrics to drive campaign success in the past.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've managed. Highlight your hands-on experience with PPC, Display, and Retargeting. Bring examples of how you optimised these campaigns and the results you achieved. This will demonstrate your practical knowledge and problem-solving skills.
✨Data-Driven Decision Making
Since this role is all about leveraging data, be prepared to discuss how you've used analytics tools like Google Analytics or Meta Insights in your previous roles. Share examples of how data informed your marketing strategies and led to improved performance.
✨Collaboration is Key
This position requires working with cross-functional teams, so be ready to share experiences where collaboration played a crucial role in your success. Discuss how you’ve communicated with other departments and how that helped achieve marketing goals.