Global Marketing Manager (Campaigns) in St Albans

At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose. As a proud part of the Coca‑Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting.

Join the Global Brand team at Costa Coffee and help shape bold, culturally relevant campaigns that connect with consumers across global markets and channels. This is an exciting opportunity to drive brand growth through insight‑led strategies, digital‑first storytelling, and world‑class creative execution that delivers real commercial impact.

What you’ll do:

• Lead the development of bold global brand campaigns that drive growth across priority markets, creating culturally relevant ideas that strengthen the Costa Coffee brand worldwide.
• Shape insight‑led campaign strategies and toolkits that balance global consistency with local flexibility, enabling markets to deliver impactful consumer experiences across channels.
• Own the end‑to‑end campaign process; from strategic briefing and creative development through to production, launch, and post‑campaign evaluation – partnering with leading creative, media, and insight agencies.
• Collaborate cross‑functionally with Regional Marketing, Innovation, Insight, Finance, and agency partners to deliver best‑in‑class campaigns on time, on budget, and with measurable commercial impact.
• Champion continuous improvement by identifying emerging trends, sharing global best practice, and embedding performance learnings to elevate campaign effectiveness and execution year after year.

Who you are:

• Proven experience leading high‑impact global marketing campaigns, from strategy and briefing through to execution and evaluation across digital, social, and retail channels.
• Strong brand and consumer marketing expertise, with the ability to create globally scalable campaigns that balance brand consistency with local relevance.
• Commercially minded and insight‑led, with a track record of using data, consumer insight, and performance metrics to drive growth and campaign effectiveness.
• Confident influencing senior stakeholders and agency partners, with excellent creative judgement, storytelling, and stakeholder management skills.
• Highly organised and adaptable, able to manage multiple priorities, budgets, and fast‑moving projects; experience within food & beverage, retail, or QSR brands is a plus.

So, why Costa?

• Own a piece of Costa’s success by becoming a share owner in Coca‑Cola with our Share Investment Plan (SIP).
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%.
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure.
• 50% discount in all Costa‑owned stores, and 25% off in other participating stores.
• Private medical cover thanks to our Private Healthcare scheme.

Location - Where you’ll work:

Right now, our Support Centre teams work flexibly, blending home working with in‑person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas. We’re excited to be moving into a new home for our brand in St Albans in January 2027 – an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in‑person to bring our bold ambition to life.