At a Glance
- Tasks: Lead and deliver innovative CRM campaigns that enhance customer loyalty and drive performance.
- Company: Join Costa Coffee, a global brand reimagining coffee experiences with a community focus.
- Benefits: Enjoy competitive perks like share ownership, bonuses, discounts, and private healthcare.
- Other info: Flexible working arrangements and a vibrant new office space coming in 2027.
- Why this job: Make a real impact in a dynamic role while growing your career in a supportive environment.
- Qualifications: Experience in CRM management and a passion for creative communication.
The predicted salary is between 35000 - 35000 £ per year.
At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go - we’ve got you covered. Join us to lead the planning and delivery of Costa’s CRM campaigns across the UK, Ireland and global markets. You’ll create customer-first, insight-led communications that strengthen loyalty, grow customer value and drive commercial performance.
Our teams make a difference. Whether that’s working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success. We may be a global brand, but we haven’t forgotten our roots. That’s where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities and help your local community too. We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.
So, why Costa? We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:
- Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
- An annual discretionary bonus scheme, based on business results and individual contribution.
- A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
- The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
- 50% discount in all Costa-owned stores, and 25% off in other participating stores
- Private medical cover thanks to our Private Healthcare scheme
We’re passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.
What you’ll do: Being a CRM Campaign Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you’ll be:
- Owning the 12-month plan delivery plan for our customer facing communications across multi-CRM channels including email, web and mobile push messaging.
- Responsible for targeting and test and learn strategy, working closely with the CRM Analyst and the CRM Operation Manager to identify the right consumer segments and to provide recommendations to improve, optimise and drive ROI for the UK loyalty scheme.
- Curious and continually improve communications and create best in class communications using best practice and guiding our in-house creative team to innovate in creative execution.
- Using a global mindset to expand CRM communications into global markets.
- A highly organised individual who can manage multiple stakeholders, be a team player and a strong people leader who creates a high performing team.
- A proven people manager to create and nurture a high performing team.
Who you are: It’s your unique ingredients we’re interested in:
- An expert brimming with knowledge and a history of experience in a similar role
- A visionary who can see three steps ahead to put bold plans in place
- A communicator with the passion to share ideas - and make them happen
Where you’ll work: Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most - whether that’s a team moment, a creative session, or simply coming together to share ideas. We’re excited to be moving into a new home for our brand in St Albans in January 2027 - an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life.
CRM Campaign Manager in St Albans employer: Costa Limited
At Costa Limited, we pride ourselves on being an excellent employer, offering a vibrant work culture where teamwork and adaptability are celebrated. As a Barista at our Fortress Blvd Omega location in Burtonwood, you'll enjoy flexible shifts, a generous 50% discount on food and drinks, and opportunities for personal growth within a supportive environment dedicated to delivering exceptional customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Manager in St Albans
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Costa Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Costa Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Costa Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Costa Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Campaign Manager in St Albans
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Costa Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Costa Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Costa Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Costa Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Costa Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Costa Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
