At a Glance
- Tasks: Lead media strategies and optimise campaigns for Costa Coffee across EMENA.
- Company: Join Costa Coffee, a global brand reimagining coffee experiences.
- Benefits: Enjoy competitive perks like share ownership, bonuses, and discounts.
- Other info: Flexible working environment with exciting career growth opportunities.
- Why this job: Make a real impact in a dynamic role with a passionate team.
- Qualifications: Experience in integrated media planning and understanding of digital marketing.
The predicted salary is between 35000 - 35000 £ per year.
At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.
Lead the strategic planning and optimisation of Costa Coffee's paid, owned and earned media channels across EMENA, ensuring campaigns deliver maximum reach, relevance and impact. Partnering with local markets, Retail and AFH teams, you'll use consumer insights, media expertise and AI-enabled tools to drive performance, localisation and ROI across every touchpoint.
Our teams make a difference. Whether that’s working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success. We may be a global brand, but we haven’t forgotten our roots. That’s where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities and help your local community too.
We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day. And as a Connection Strategy & Media Manager, there’s never been a better time to join.
So, why Costa? We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:
- Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP).
- An annual discretionary bonus scheme, based on business results and individual contribution.
- A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%.
- The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure.
- 50% discount in all Costa-owned stores, and 25% off in other participating stores.
- Private medical cover thanks to our Private Healthcare scheme.
We’re passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.
What you’ll do: Being a Connection Strategy & Media Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you’ll be:
- Defining and leading EMENA media and connections strategies across paid, owned and earned channels, ensuring campaigns are insight-led and deliver maximum impact.
- Partnering with local markets, Retail and AFH teams to optimise media mix, channel activation and campaign execution while balancing global strategy with local needs.
- Developing media investment frameworks, budget guidance and funding models to drive effective and efficient campaign delivery.
- Building and managing relationships with media, digital, influencer and content partners to create commercially effective and brand-safe activations.
- Leveraging Costa's owned ecosystem, including stores, CRM and Costa Club, to maximise customer engagement, conversion and campaign performance.
- Leading campaign measurement and effectiveness reviews, translating insights into recommendations that improve ROI and future activations.
Who you are: It’s your unique ingredients we’re interested in:
- Strong understanding of integrated media planning across paid, owned and earned channels, including digital, social and performance marketing.
- Experience leveraging retail media, first-party data, CRM and loyalty programmes to drive customer engagement and commercial outcomes.
- Knowledge of media agency operations and regional media landscapes across Europe and MENA.
- Understanding of AI-enabled media planning, automation and emerging technologies, with the ability to adapt strategies across B2C, B2B and B2B2C channels.
Where you’ll work: Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas. We’re excited to be moving into a new home for our brand in St Albans in January 2027 – an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life.
Connection Strategy and Media Manager in St Albans employer: Costa Limited
At Costa Limited, we pride ourselves on being an excellent employer, offering a vibrant work culture where teamwork and adaptability are celebrated. As a Barista at our Fortress Blvd Omega location in Burtonwood, you'll enjoy flexible shifts, a generous 50% discount on food and drinks, and opportunities for personal growth within a supportive environment dedicated to delivering exceptional customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Connection Strategy and Media Manager in St Albans
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Costa Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Costa Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Costa Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Costa Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Connection Strategy and Media Manager in St Albans
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Costa Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Costa Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Costa Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Costa Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Costa Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Costa Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
