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- Tasks: Lead omnichannel marketing strategies and execute integrated campaigns to boost brand presence.
- Company: Join Costa Coffee, a global leader in coffee experiences, part of the Coca-Cola System.
- Benefits: Enjoy perks like a share ownership plan, 50% store discount, and private medical cover.
- Why this job: Make a real impact in communities while growing your career in a vibrant, inclusive culture.
- Qualifications: Bring consumer marketing experience and a strong grasp of brand strategy and digital activations.
- Other info: Work hybrid with a minimum of 2 days in Central London; diversity and inclusion are key values.
The predicted salary is between 43200 - 72000 ÂŁ per year.
UK&I Omnichannel Brand Marketing Manager – Permanent
At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.
As Omnichannel Marketing Manager, you will be responsible for the implementation of annual omnichannel brand plans, securing annual brand and commercial targets delivery via development/adaptation of campaigns, creation of integrated activation plans and their consistent execution across multiple touchpoints and channels.
Our teams make a difference. Whether that’s working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.
We may be a global brand, but we haven’t forgotten our roots. That’s where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too.
We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:
- Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
- A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
- The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
- 50% discount in all Costa-owned stores, and 25% off in other participating stores
- Private medical cover thanks to our Private Healthcare scheme
- And that’s not all. Explore even more of our perks here .
We’re passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.
What you’ll do
Being a Omnichannel Marketing Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success – which means you’ll be:
- Supporting the Senior Marketing Manager in the development and implementation of comprehensive omnichannel marketing strategies and annual plans to deliver business and brand objectives.
- Leading the thinking from campaign planning through to execution and optimization of integrated marketing campaigns across the marketing mix.
- Overseeing the company’s online presence within social media platforms and developing strategic frameworks for “always on” content and campaigns. Leading the relationship with the social agency and assets development to secure consistent brand execution and maximum engagement.
- Experiential and in-store execution – securing the optimal implementation of activation and experiential, ensuring brand consistency and synergies across multiple platforms (Retail, Express, Away from home).
- Responsible for delivering shopper marketing guidelines for omnichannel consistent brand execution, adapting global toolkit or developing them ad hoc for UK local initiatives.
- Monitoring and evaluating communications, activation and experiential performances to drive continuous improvement and optimization.
Who you are
It’s your unique ingredients we’re interested in:
- Consumer marketing experience in a dynamic, fast-paced organization, in UK and possibly international markets.
- Strong experience in different aspects of marketing, including brand planning, promotions, communications and POS development, digital activations in UK.
- Leadership of brand building strategy, annual brand planning, campaign phasing and development.
- Experience in developing and leading social strategy and content development in an external setting (via agency) or internal.
- Strong experience in marketing and media performance management, leading marketing and media initiatives ROI evaluation to drive continuous improvement and optimization.
- Very pragmatic, commercial mindset. Understands commercial and profit challenges and turns them into opportunities.
- Ability to lead, coach positively and influence peers, franchise partners and senior stakeholders.
Location: Hybrid with the ability to work from our Central London location a minimum of 2 days per week.
For any reasonable adjustments and general queries, please get in touch with .
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Omni Channel Brand Marketing Manager employer: Costa Express
Contact Detail:
Costa Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omni Channel Brand Marketing Manager
✨Tip Number 1
Familiarize yourself with Costa Coffee's brand values and community initiatives. Understanding their commitment to diversity, equity, and inclusion will help you align your personal values with the company's culture during interviews.
✨Tip Number 2
Showcase your experience in omnichannel marketing by preparing specific examples of successful campaigns you've led. Highlight how you adapted strategies for different channels and measured their effectiveness to demonstrate your results-driven mindset.
✨Tip Number 3
Network with current or former employees of Costa Coffee on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Stay updated on the latest trends in consumer marketing and social media strategies. Being knowledgeable about current industry practices will allow you to speak confidently about how you can contribute to Costa's marketing efforts.
We think you need these skills to ace Omni Channel Brand Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer marketing, brand planning, and digital activations. Use specific examples that demonstrate your ability to lead campaigns and achieve commercial targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for coffee and the Costa brand. Discuss how your unique skills align with the responsibilities of the Omnichannel Marketing Manager role, particularly in developing integrated marketing strategies.
Showcase Leadership Skills: Emphasize your leadership experience in your application. Provide examples of how you've successfully led teams or projects, particularly in fast-paced environments, and how you’ve influenced stakeholders.
Highlight Results: Quantify your achievements where possible. Mention specific metrics or outcomes from previous campaigns you've managed, such as increased engagement rates or successful ROI evaluations, to demonstrate your impact.
How to prepare for a job interview at Costa Express
✨Show Your Passion for Coffee
Make sure to express your enthusiasm for coffee and the brand during the interview. Share any personal experiences or connections you have with Costa Coffee, as this will demonstrate your genuine interest in the company and its mission.
✨Highlight Your Omnichannel Experience
Prepare specific examples of your past work in omnichannel marketing. Discuss how you've successfully implemented integrated campaigns across various platforms and how you measured their effectiveness. This will show that you understand the role's requirements.
✨Demonstrate Leadership Skills
Be ready to discuss your leadership style and provide examples of how you've led teams or projects in the past. Highlight your ability to coach and influence others, as this is crucial for the role of an Omnichannel Marketing Manager.
✨Understand the Brand's Values
Familiarize yourself with Costa Coffee's values and community initiatives. Be prepared to discuss how you can contribute to their culture of diversity, equity, and inclusion, and how you align with their mission to make a positive impact in coffee-growing communities.
