Strategy and Propositions Manager
Strategy and Propositions Manager

Strategy and Propositions Manager

Full-Time 60000 - 75000 ÂŁ / year (est.) Home office (partial)
Costa Coffee

At a Glance

  • Tasks: Shape Costa's future by leading retail strategy and proposition development.
  • Company: Join Costa Coffee, a global leader in coffee experiences.
  • Benefits: Enjoy competitive pay, bonuses, discounts, and private healthcare.
  • Other info: Hybrid work model with opportunities for personal and professional growth.
  • Why this job: Make a real impact in a fast-paced, innovative environment.
  • Qualifications: Experience in strategy development and strong commercial acumen required.

The predicted salary is between 60000 - 75000 ÂŁ per year.

At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose. As a proud part of the Coca‑Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it’s served in‑store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment. Our teams truly make a difference. Whether it’s innovative new tech for the perfect pour, launching award‑winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.

We are creating a new role within the Global Propositions team that will sit at the heart of shaping Costa’s future. Grounded in strong consumer, market and performance insight, this role will define where and how Costa grows, right‑size store footprint, and evolve formats and propositions to meet changing customer needs across markets. Equally, it will be central to bringing new retail propositions to life, from early concept through to trial and scale, working closely across the business to turn strategy into action. We value curiosity, inclusivity, and a problem‑solving mindset. If you thrive in a fast‑paced, global environment and are excited to make a meaningful impact, we encourage you to apply.

What you’ll do

  • Lead the translation of market research and consumer insight into clear, actionable recommendations that shape Costa’s retail strategy and proposition development, turning data into direction that drives smarter investment decisions.
  • Own and lead Costa’s retail propositions strategy – helping define where and how we grow, optimising our format mix and customer experience across markets, and building the execution frameworks to turn strategy into reality.
  • Define new proposition opportunities, working closely with stakeholders to ensure the most impactful ideas are progressed and aligned to commercial goals.
  • Drive the end‑to‑end development of new retail propositions, from early concept through to testing, ensuring trials are designed for success and deliver clear, actionable learnings.
  • Support the transition of propositions from trial to scale, ensuring robust documentation, clear commercial rationale and effective handover to enable consistent rollout across markets.

Who you are

  • Proven experience in strategy development, ideally from a consulting, insight or similarly fast‑paced consumer retail or hospitality environment, with a track record of shaping and delivering market‑level plans.
  • Strong commercial acumen, with experience translating insight and strategic thinking into scalable business change that delivers measurable impact.
  • Ability to define and assess proposition opportunities through a consumer, commercial and operational lens, including format, footprint and growth potential with a solid understanding of how change lands in a live retail or hospitality environment.
  • End‑to‑end delivery capability, with experience taking projects from business case through to implementation and embedding into BAU, ensuring successful landing and sustained impact.
  • Strong stakeholder management and communication skills, with the ability to influence across all levels and turn complex thinking into clear direction.

So, why Costa?

  • Own a piece of Costa’s success by becoming a share owner in Coca‑Cola with our Share Investment Plan (SIP).
  • An annual discretionary bonus scheme, based on business results and individual contribution.
  • A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%.
  • The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure.
  • 50% discount in all Costa‑owned stores, and 25% off in other participating stores.
  • Private medical cover thanks to our Private Healthcare scheme.

Location – Where you’ll work Hybrid, 3 days per week in our Loudwater Innovation Centre. Right now, our Support Centre teams work flexibly, blending home working with in‑person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas. We’re excited to be returning to our Loudwater office in January 2027, a space from which our Support Centre teams will work three days a week to connect and collaborate in‑person to bring our bold ambition to life.

We believe in living life with heart – and that starts with our people. By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment—one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand. Grounded in our core values—Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players—we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee‑growing regions and right here at home.

Strategy and Propositions Manager employer: Costa Coffee

At Costa Coffee, we pride ourselves on being an exceptional employer that fosters a culture of inclusivity, innovation, and personal growth. Our Loudwater Innovation Centre offers a hybrid working model that encourages collaboration while providing flexibility, alongside a comprehensive benefits package including share ownership, generous discounts, and private medical cover. Join us to not only shape the future of coffee experiences but also to thrive in a supportive environment that values your contributions and empowers you to make a meaningful impact.
Costa Coffee

Contact Detail:

Costa Coffee Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Strategy and Propositions Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, especially those at Costa Coffee. A friendly chat can open doors and give you insights that a job description just can't.

✨Tip Number 2

Prepare for interviews by researching Costa's latest innovations and campaigns. Show us you’re not just interested in the role but also passionate about what we do and how we make coffee moments special.

✨Tip Number 3

Practice your pitch! Be ready to explain how your experience aligns with our mission. We want to hear how you can contribute to shaping Costa’s future and driving impactful strategies.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and making a difference.

We think you need these skills to ace Strategy and Propositions Manager

Strategy Development
Market Research Analysis
Consumer Insight Translation
Commercial Acumen
Stakeholder Management
Project Management
End-to-End Delivery
Proposition Development
Data-Driven Decision Making
Communication Skills
Problem-Solving Mindset
Adaptability in Fast-Paced Environments
Collaboration Across Teams
Implementation and Change Management

Some tips for your application 🫡

Show Your Passion for Coffee: When you're writing your application, let your love for coffee shine through! Share any personal experiences or insights that connect you to Costa's mission of creating meaningful coffee moments. We want to see your enthusiasm!

Tailor Your Experience: Make sure to highlight your relevant experience in strategy development and consumer insight. Use specific examples that demonstrate how you've turned data into actionable recommendations. This will show us you understand the role and can hit the ground running.

Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Costa family!

How to prepare for a job interview at Costa Coffee

✨Know Your Coffee and Market Trends

Before the interview, dive deep into the coffee industry and Costa's position within it. Familiarise yourself with current market trends, consumer preferences, and how Costa is innovating. This knowledge will help you demonstrate your passion for the brand and your ability to contribute to its growth.

✨Showcase Your Strategic Thinking

Prepare examples from your past experience where you've successfully developed and implemented strategies. Be ready to discuss how you translated insights into actionable recommendations, as this role requires a strong ability to turn data into direction. Use the STAR method (Situation, Task, Action, Result) to structure your responses.

✨Engage with Stakeholders

Highlight your experience in stakeholder management during the interview. Discuss how you've influenced decisions and collaborated with various teams to achieve common goals. Costa values strong communication skills, so be prepared to share specific instances where your interpersonal skills made a difference.

✨Embrace Curiosity and Problem-Solving

Costa is looking for someone with a curious mindset and a knack for problem-solving. Think of challenges you've faced in previous roles and how you approached them creatively. Be ready to discuss how you can bring this mindset to the team and contribute to innovative retail propositions.

Strategy and Propositions Manager
Costa Coffee

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