At a Glance
- Tasks: Lead bold global marketing campaigns that connect with coffee lovers worldwide.
- Company: Join Costa Coffee, a global leader in coffee experiences.
- Benefits: Enjoy flexible working, competitive pay, and amazing perks like discounts and bonuses.
- Other info: Be part of a diverse team that values passion, integrity, and personal growth.
- Why this job: Make a real impact on brand growth through innovative and culturally relevant campaigns.
- Qualifications: Experience in leading global marketing campaigns and strong storytelling skills.
The predicted salary is between 50000 - 65000 € per year.
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose. As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting.
Join the Global Brand team at Costa Coffee and help shape bold, culturally relevant campaigns that connect with consumers across global markets and channels. This is an exciting opportunity to drive brand growth through insight-led strategies, digital-first storytelling, and world-class creative execution that delivers real commercial impact.
What you’ll do:
- Lead the development of bold global brand campaigns that drive growth across priority markets, creating culturally relevant ideas that strengthen the Costa Coffee brand worldwide.
- Shape insight-led campaign strategies and toolkits that balance global consistency with local flexibility, enabling markets to deliver impactful consumer experiences across channels.
- Own the end-to-end campaign process; from strategic briefing and creative development through to production, launch, and post-campaign evaluation – partnering with leading creative, media, and insight agencies.
- Collaborate cross-functionally with Regional Marketing, Innovation, Insight, Finance, and agency partners to deliver best-in-class campaigns on time, on budget, and with measurable commercial impact.
- Champion continuous improvement by identifying emerging trends, sharing global best practice, and embedding performance learnings to elevate campaign effectiveness and execution year after year.
Who you are:
- Proven experience leading high-impact global marketing campaigns, from strategy and briefing through to execution and evaluation across digital, social, and retail channels.
- Strong brand and consumer marketing expertise, with the ability to create globally scalable campaigns that balance brand consistency with local relevance.
- Commercially minded and insight-led, with a track record of using data, consumer insight, and performance metrics to drive growth and campaign effectiveness.
- Confident influencing senior stakeholders and agency partners, with excellent creative judgement, storytelling, and stakeholder management skills.
- Highly organised and adaptable, able to manage multiple priorities, budgets, and fast-moving projects; experience within food & beverage, retail, or QSR brands is a plus.
We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections.
We believe in living life with heart – and that starts with our people. By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment – one that embraces the unique blend of experiences, identities, and perspectives each person brings.
Marketing Campaign Manager in St Albans employer: Costa Coffee
At Costa Coffee, we pride ourselves on being an exceptional employer that fosters a culture of passion, progression, and integrity. Our hybrid working model allows for flexibility while maintaining strong team connections, and our commitment to employee growth is evident through inspiring experiences and development programmes. With competitive benefits like share ownership in Coca-Cola, generous discounts, and private medical cover, joining our team means becoming part of a community dedicated to making a meaningful impact in the world of coffee.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Manager in St Albans
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Costa Coffee. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show your passion for coffee and marketing! When you get the chance to speak with someone from Costa, share your ideas on how to elevate their brand. This will demonstrate your enthusiasm and creativity.
✨Tip Number 3
Prepare for interviews by researching Costa's recent campaigns and understanding their brand values. Tailor your responses to show how your experience aligns with their mission of creating meaningful coffee moments.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Costa Coffee family.
We think you need these skills to ace Marketing Campaign Manager in St Albans
Some tips for your application 🫡
Show Your Passion for Coffee:When you're writing your application, let your love for coffee shine through! Share why you’re excited about the opportunity to work with Costa Coffee and how you can contribute to creating meaningful coffee moments.
Tailor Your Experience:Make sure to highlight your relevant experience in leading global marketing campaigns. Use specific examples that demonstrate your ability to balance brand consistency with local relevance, just like we do at Costa!
Be Insight-Led:We value data-driven decision-making, so don’t forget to mention how you've used consumer insights and performance metrics in your past roles. This will show us that you understand the importance of insight-led strategies.
Keep It Professional Yet Personal:While we want to see your professional side, don’t hesitate to inject a bit of your personality into your application. We’re looking for someone who fits into our vibrant culture, so let us know what makes you unique!
How to prepare for a job interview at Costa Coffee
✨Know Your Coffee and Brand
Before the interview, dive deep into Costa Coffee's brand values, mission, and recent campaigns. Understanding their approach to coffee experiences will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Successes
Prepare specific examples of high-impact global marketing campaigns you've led. Highlight your role in strategy, execution, and evaluation, focusing on how your insights drove growth and effectiveness. This will show them you have the experience they’re looking for.
✨Emphasise Collaboration Skills
Since the role involves working cross-functionally, be ready to discuss how you've successfully collaborated with various teams and stakeholders in the past. Share stories that illustrate your ability to influence and manage relationships effectively.
✨Stay Ahead of Trends
Costa Coffee values continuous improvement and innovation. Be prepared to discuss emerging trends in the marketing landscape and how you've adapted your strategies accordingly. This shows you're proactive and can bring fresh ideas to the table.