At a Glance
- Tasks: Lead marketing strategy for Costa Coffee's Away From Home segment across EMENA.
- Company: Join Coca-Cola, a global leader in the beverage industry.
- Benefits: Enjoy share ownership, bonuses, pension contributions, and discounts at Costa stores.
- Other info: Flexible working environment with exciting career growth opportunities.
- Why this job: Shape brand direction and make a real impact in diverse markets.
- Qualifications: Experience in FMCG brand management and strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
As a Brand Manager - AFH, EMENA, you will lead the regional marketing strategy and execution for Costa Coffee's Away From Home segment across the EMENA region. You will shape the brand direction by translating global strategy into clear regional priorities, adapt toolkits and campaigns to suit diverse customer types and operational realities, and ensure their effective rollout across markets. Acting as the central point of contact for day‑to‑day AFH marketing engagement in mid‑size markets, you will collaborate closely with bottler marketing teams, agencies, and internal stakeholders to drive consistent, high‑impact activation and continuous improvement across the region.
What you'll do
- Translate global brand strategy into actionable regional marketing plans tailored to AFH customer segments.
- Lead the adaptation and rollout of toolkits and campaigns across diverse EMENA markets.
- Partner with bottler marketing teams to ensure consistent and high‑quality activation.
- Manage a central AFH marketing budget and influence broader system investment.
- Drive continuous improvement through insights, stakeholder engagement, and best practice sharing.
Who you are
- A strategic marketer with deep experience in FMCG brand management and shopper behaviour.
- A confident communicator and influencer, skilled at building alignment across functions and geographies.
- A visionary with strong analytical skills and a pragmatic approach to delivering projects.
- Experienced in the Away‑From‑Home segment and working with bottlers/distributors.
- A collaborative team player with a passion for brand excellence and innovation.
Benefits
- Share ownership in Coca‑Cola through the Share Investment Plan (SIP).
- Annual discretionary bonus scheme based on business results and individual contribution.
- Smart pension with tax and national insurance savings, matching contributions up to 10%.
- Costa Financial Support Fund to assist team members in unexpected financial pressure.
- 50% discount in all Costa‑owned stores, and 25% off in other participating stores.
- Private medical cover through the Private Healthcare scheme.
Where you'll work
Our Support Centre teams work flexibly, blending home working with in‑person time whenever it matters most. In January 2027, the new brand home in St Albans will provide a space where teams work three days a week to connect and collaborate in person.
Brand Manager - Away from Home (AFH), EMENA Hybrid - St Albans employer: Costa Coffee
As a Brand Manager at Costa Coffee, you will thrive in a dynamic and supportive environment that champions innovation and collaboration. With flexible working arrangements and a strong focus on employee well-being, including share ownership and comprehensive benefits, Costa Coffee is committed to fostering your professional growth while ensuring a rewarding work-life balance. The upcoming brand home in St Albans will further enhance team connectivity, making it an exciting time to join a company that values its people and their contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Away from Home (AFH), EMENA Hybrid - St Albans
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Costa Coffee or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your previous brand management successes. When you get the chance to chat with hiring managers, share these examples to demonstrate how you can drive results.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to the hiring team through LinkedIn or email. Express your interest in the Brand Manager role and share why you’d be a great fit for the team.
✨Tip Number 4
Stay updated on industry trends! Follow relevant news and reports about the FMCG sector and Costa Coffee. This knowledge will help you stand out in interviews and show that you're genuinely passionate about the brand.
We think you need these skills to ace Brand Manager - Away from Home (AFH), EMENA Hybrid - St Albans
Some tips for your application 🫡
Know Your Brand:Before you start writing, make sure you understand Costa Coffee's brand values and the Away From Home segment. Tailor your application to show how your experience aligns with their vision and how you can contribute to their marketing strategy.
Be Specific:When detailing your past experiences, be specific about your achievements in FMCG brand management. Use numbers and examples to illustrate how you've successfully adapted campaigns or driven improvements in previous roles.
Show Your Collaborative Spirit:Highlight your ability to work with diverse teams and stakeholders. Mention any experiences where you’ve partnered with marketing teams or agencies to achieve a common goal, as this is key for the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re proactive and genuinely interested in joining our team!
How to prepare for a job interview at Costa Coffee
✨Know Your Brand Inside Out
Before the interview, dive deep into Costa Coffee's brand values and recent campaigns. Understand how they position themselves in the Away From Home segment and be ready to discuss how you can contribute to their strategy.
✨Showcase Your Strategic Mindset
Prepare examples from your past experience where you've successfully translated a global strategy into regional marketing plans. Highlight your analytical skills and how you've used insights to drive continuous improvement in previous roles.
✨Communicate Like a Pro
As a Brand Manager, you'll need to influence various stakeholders. Practice articulating your ideas clearly and confidently. Use the STAR method (Situation, Task, Action, Result) to structure your responses during the interview.
✨Be Ready to Collaborate
Emphasise your teamwork skills and provide examples of how you've worked with cross-functional teams or external partners. Discuss how you can foster collaboration with bottler marketing teams to ensure high-quality activation across markets.
