At a Glance
- Tasks: Lead regional marketing strategy for Costa Coffee's Away From Home segment across EMENA.
- Company: Join Coca-Cola, a global leader in the beverage industry with a focus on innovation.
- Benefits: Enjoy share ownership, bonuses, pension contributions, and discounts at Costa stores.
- Other info: Flexible working environment with exciting career growth opportunities.
- Why this job: Shape brand direction and make a real impact in a dynamic marketing role.
- Qualifications: Experience in FMCG brand management and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
As a Brand Manager - AFH, EMENA, you will lead the regional marketing strategy and execution for Costa Coffee's Away From Home segment across the EMENA region. You will shape the brand direction by translating global strategy into clear regional priorities, adapt toolkits and campaigns to suit diverse customer types and operational realities, and ensure their effective rollout across markets. Acting as the central point of contact for day‑to‑day AFH marketing engagement in mid‑size markets, you will collaborate closely with bottler marketing teams, agencies, and internal stakeholders to drive consistent, high‑impact activation and continuous improvement across the region.
What you'll do
- Translate global brand strategy into actionable regional marketing plans tailored to AFH customer segments.
- Lead the adaptation and rollout of toolkits and campaigns across diverse EMENA markets.
- Partner with bottler marketing teams to ensure consistent and high‑quality activation.
- Manage a central AFH marketing budget and influence broader system investment.
- Drive continuous improvement through insights, stakeholder engagement, and best practice sharing.
Who you are
- A strategic marketer with deep experience in FMCG brand management and shopper behaviour.
- A confident communicator and influencer, skilled at building alignment across functions and geographies.
- A visionary with strong analytical skills and a pragmatic approach to delivering projects.
- Experienced in the Away‑From‑Home segment and working with bottlers/distributors.
- A collaborative team player with a passion for brand excellence and innovation.
Benefits
- Share ownership in Coca‑Cola through the Share Investment Plan (SIP).
- Annual discretionary bonus scheme based on business results and individual contribution.
- Smart pension with tax and national insurance savings, matching contributions up to 10%.
- Costa Financial Support Fund to assist team members in unexpected financial pressure.
- 50% discount in all Costa‑owned stores, and 25% off in other participating stores.
- Private medical cover through the Private Healthcare scheme.
Where you'll work
Our Support Centre teams work flexibly, blending home working with in‑person time whenever it matters most. In January 2027, the new brand home in St Albans will provide a space where teams work three days a week to connect and collaborate in person.
Brand Manager, AFH EMENA — Hybrid Growth Lead in St Albans employer: Costa Coffee
As a Brand Manager at Costa Coffee, you will thrive in a dynamic and supportive work environment that champions innovation and collaboration. With flexible working arrangements and a strong focus on employee well-being, including share ownership and comprehensive benefits, Costa Coffee is committed to fostering your professional growth while ensuring a healthy work-life balance. The upcoming brand home in St Albans will further enhance team connectivity, making it an exciting time to join a company that values its people and their contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager, AFH EMENA — Hybrid Growth Lead in St Albans
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Costa Coffee or similar brands. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategy. Understand their current campaigns and think about how you can contribute to their goals. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Brand Manager. Highlight your strategic marketing skills and any relevant work with FMCG brands to make a strong impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on being part of the team at Costa Coffee.
We think you need these skills to ace Brand Manager, AFH EMENA — Hybrid Growth Lead in St Albans
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Brand Manager role. Highlight your experience in FMCG brand management and any relevant projects you've led.
Showcase Your Strategic Thinking:We want to see how you can translate global strategies into actionable plans. Use examples from your past work to demonstrate your ability to adapt marketing strategies for diverse customer segments.
Communicate Clearly:As a confident communicator, it's essential to convey your ideas clearly in your written application. Keep your language professional yet approachable, and ensure your passion for brand excellence shines through.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Costa Coffee
✨Know Your Brand Inside Out
Before the interview, dive deep into Costa Coffee's brand values and recent campaigns. Understand how they translate their global strategy into regional marketing plans, especially for the Away From Home segment. This knowledge will help you demonstrate your alignment with their vision.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully adapted marketing strategies in previous roles. Highlight your experience in FMCG brand management and how you've influenced activation across diverse markets. Be ready to discuss specific insights that drove continuous improvement in your past projects.
✨Communicate Like a Pro
As a confident communicator, practice articulating your thoughts clearly and concisely. Use the STAR method (Situation, Task, Action, Result) to structure your responses, especially when discussing collaboration with cross-functional teams and stakeholders. This will showcase your ability to build alignment effectively.
✨Bring Your Analytical Skills to the Table
Be prepared to discuss how you've used data and insights to inform your marketing decisions. Share examples of how you've analysed shopper behaviour and market trends to drive brand excellence. This will demonstrate your analytical prowess and pragmatic approach to delivering successful projects.
