At a Glance
- Tasks: Lead Costa's brand strategy and create impactful campaigns across EMENA.
- Company: Join a dynamic team at Costa, a leader in the coffee industry.
- Benefits: Enjoy share ownership, bonuses, discounts, and private medical cover.
- Other info: Flexible working with a new inspiring office opening in 2027.
- Why this job: Shape brand love and inspire teams while driving meaningful growth.
- Qualifications: Experience in brand strategy, creativity, and collaboration in fast-paced environments.
The predicted salary is between 60000 - 80000 € per year.
We are looking for a dynamic leader to shape and deliver Costa’s brand equity and communications strategy across EMENA, bringing our global platform to life through emotionally compelling, commercially impactful campaigns. This role will ensure our brand shows up with consistency, creativity, and cultural relevance across both Retail and Away From Home channels, inspiring markets and deepening brand love. You’ll empower local teams with tools, storytelling, and capabilities they need to execute brilliantly and drive meaningful growth.
What you’ll do
- Lead EMENA brand deployment and localisation: define and drive a culturally relevant brand approach that builds awareness, relevance, and long‑term brand love across Retail and Away From Home.
- Create standout campaigns: develop bold, channel‑ready campaigns and toolkits that partners can activate with impact across markets.
- Connect brand, product & experience: bring coffee credentials, menu innovation, and the global positioning to life in ways that resonate locally.
- Drive performance and learning: use insights, data, and market feedback to continuously improve creative effectiveness and campaign impact.
- Enable and influence markets: work closely with franchise partners and bottlers marketing teams to guide execution and elevate how Costa shows up on the ground.
- Inspire and develop teams: lead and coach a high‑performing team while building brand capability across the region.
Who you are
- Strategic brand builder: strong experience shaping brand strategy and campaigns across multiple markets, ideally in FMCG, QSR, or retail.
- Creative and storytelling leader: able to translate insights into distinctive ideas and guide agencies to deliver high‑quality, impactful work.
- Globally fluent: comfortable operating across cultures, markets, and ways of working, influencing without direct control.
- Commercially minded: understands how brand drives growth, connecting communications, product, and customer experience.
- Collaborative and people‑focused leader: builds strong relationships across teams, and thrives in fast‑paced, evolving environments.
Benefits
- Share ownership via Coca‑Cola Share Investment Plan (SIP).
- Annual discretionary bonus scheme based on business results and individual contribution.
- Smart pension that saves money on tax and national insurance, matching contributions up to 10%.
- Financial Support Fund for unexpected financial pressure.
- 50% discount in all Costa‑owned stores, 25% off in other participating stores.
- Private medical cover through our Private Healthcare scheme.
- Additional perks available at https://bit.ly/costaperks.
Location – Where you’ll work
Right now, our Support Centre teams work flexibly, blending home working with in‑person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas. We’re excited to move into a new home for our brand in St Albans in January 2027 – an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in‑person and bring our bold ambition to life.
Senior Marketing Manager employer: Costa Coffee
Costa Coffee is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. With a focus on employee growth, the Senior Marketing Manager role provides opportunities to lead impactful campaigns while enjoying benefits like share ownership, a generous pension scheme, and flexible working arrangements. As we prepare to move into a new inspiring office in St Albans, employees will thrive in an environment that encourages innovation and connection.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to showcase how you can bring Costa’s brand to life with creativity and impact.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in shaping brand strategy and driving growth across markets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Costa team.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your passion for brand building shine through. Share specific examples of how you've shaped brand strategies in the past, especially in dynamic environments like FMCG or retail. We want to see that you can connect emotionally with audiences!
Be Creative and Bold:This role is all about standout campaigns, so don’t hold back! Use your application to showcase your creative flair. Include any unique ideas or campaigns you've developed that made a real impact. Remember, we love innovative thinkers who can bring fresh perspectives!
Highlight Your Collaborative Spirit:We’re looking for someone who thrives in a team environment. In your application, mention how you've successfully collaborated with different teams or partners to achieve common goals. Show us that you can inspire and lead others while driving brand success!
Tailor Your Application:Make sure to tailor your application specifically for this role. Use the job description as a guide to highlight relevant experiences and skills. We appreciate candidates who take the time to align their background with what we’re looking for. And don’t forget to apply through our website!
How to prepare for a job interview at Costa Coffee
✨Know Your Brand Inside Out
Before the interview, dive deep into Costa's brand values, recent campaigns, and market positioning. Understand how they resonate with different cultures across EMENA. This knowledge will help you demonstrate your strategic brand-building skills and show that you're genuinely invested in the company's mission.
✨Showcase Your Creative Flair
Prepare to discuss specific examples of bold campaigns you've led or contributed to in the past. Highlight how you translated insights into impactful storytelling. Bring along a portfolio if possible, as visual examples can really make your ideas come to life during the conversation.
✨Emphasise Collaboration Skills
Since this role involves working closely with local teams and franchise partners, be ready to share experiences where you've successfully collaborated across diverse groups. Discuss how you’ve built relationships and influenced outcomes without direct control, showcasing your people-focused leadership style.
✨Data-Driven Decision Making
Familiarise yourself with how data and insights drive marketing strategies. Be prepared to discuss how you've used market feedback to refine campaigns and improve effectiveness. This will demonstrate your commercially minded approach and ability to connect brand strategy with tangible results.
