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- Tasks: Lead global CRM strategies to boost customer loyalty and drive revenue growth.
- Company: Join a leading brand with a focus on innovation and customer engagement.
- Benefits: Enjoy share ownership, bonuses, pension matching, and discounts at Costa stores.
- Other info: Flexible working environment with a blend of home and office collaboration.
- Why this job: Make a real impact by shaping customer experiences and driving business success.
- Qualifications: Proven experience in global CRM campaigns and strong analytical skills required.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Responsibilities
- Lead CRM strategy to drive growth: develop and deliver customer engagement strategies that increase frequency, spend, and overall loyalty performance through insight‑led, measurable plans.
- Own and execute the Global CRM roadmap: create and deliver targeted CRM campaigns (annual, quarterly, weekly) that grow the loyalty base and generate incremental revenue.
- Champion optimisation and global best practice: embed a test‑and‑learn approach, continuously improving campaign performance while scaling successful CRM models across key markets.
- Align stakeholders and drive accountability: partner cross‑functionally to ensure CRM is central to commercial success, with clear reporting, insights, and performance tracking.
- Lead teams, partners, and budgets: manage agencies, budgets, and a high‑performing team to deliver personalised, data‑driven campaigns on time and with maximum ROI.
- Define and deliver insight‑driven customer strategies and highly personalised campaigns that increase adoption, drive revenue, and build lasting engagement and loyalty.
Qualifications
- Demonstrated success designing and delivering global CRM and loyalty campaigns, with a deep understanding of consumer behaviour, data, and performance metrics.
- Strategic, insight‑driven thinker with strong analytical capability and proven experience developing customer strategies and segmentation programmes that deliver clear commercial impact.
- Commercially astute and results‑focused: ability to translate data into actionable plans that maximise ROI and business growth.
- Influential communicator and collaborator, comfortable working globally, simplifying complex insights into clear, compelling narratives.
- Agile leader and team player: highly organised, detail‑oriented, and adaptable, with proven experience managing teams, agencies, and multiple priorities in a fast‑paced environment.
Benefits
- Share Investment Plan (SIP) – share ownership in Coca‑Cola.
- A discretionary annual bonus scheme based on business results and individual contribution.
- A smart pension that matches contributions up to 10%.
- The Costa Financial Support Fund for unexpected financial pressure.
- 50% discount in all Costa‑owned stores, 25% off in other participating stores.
- Private medical cover through the Private Healthcare scheme.
Location
Right now our Support Centre teams work flexibly, blending home working with in‑person time at a future St Albans office from January 2027. Teams will work three days a week in‑person to collaborate and bring the brand’s ambition to life.
Senior Global Loyalty and CRM Manager employer: Costa Coffee
Contact Detail:
Costa Coffee Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Global Loyalty and CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show how your skills align with their goals, especially in CRM and customer engagement strategies.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in driving loyalty and CRM campaigns can bring value to the team. Keep it concise and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Global Loyalty and CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Global Loyalty and CRM Manager. Highlight your experience with CRM strategies and customer engagement, and don’t forget to sprinkle in some metrics that showcase your success!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've driven growth through CRM campaigns and how you’ve collaborated with teams to achieve results.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, make sure to highlight your analytical capabilities and how you've used insights to shape customer strategies. This will show us you can translate data into actionable plans.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Costa Coffee
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools. Brush up on your knowledge of customer engagement tactics and be ready to discuss how you've successfully implemented similar campaigns in the past.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to translate data into actionable insights. Bring examples of how you've used performance metrics to drive growth and improve campaign effectiveness, as this role heavily relies on data-driven decision-making.
✨Be a Team Player
Highlight your experience in leading teams and collaborating with cross-functional partners. Share specific instances where you’ve aligned stakeholders around a common goal, as this will show your ability to drive accountability and ensure CRM is central to commercial success.
✨Communicate Clearly and Confidently
Practice simplifying complex insights into clear narratives. During the interview, focus on your communication style and be prepared to explain how you can influence and engage others, especially when discussing your strategic vision for CRM.