At a Glance
- Tasks: Lead global marketing campaigns that connect with consumers and drive brand growth.
- Company: Join Costa Coffee, a beloved brand reimagining coffee experiences worldwide.
- Benefits: Inspiring experiences, development programmes, and career growth opportunities.
- Other info: Collaborate with diverse teams and agencies to create culturally relevant ideas.
- Why this job: Make a meaningful impact in a fast-paced, innovative environment.
- Qualifications: Experience in leading impactful global marketing campaigns and strong brand expertise.
The predicted salary is between 50000 - 65000 € per year.
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose. As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting.
Join the Global Brand team at Costa Coffee and help shape bold, culturally relevant campaigns that connect with consumers across global markets and channels. This is an exciting opportunity to drive brand growth through insight-led strategies, digital-first storytelling, and world-class creative execution that delivers real commercial impact.
What you’ll do:
- Lead the development of bold global brand campaigns that drive growth across priority markets, creating culturally relevant ideas that strengthen the Costa Coffee brand worldwide.
- Shape insight-led campaign strategies and toolkits that balance global consistency with local flexibility, enabling markets to deliver impactful consumer experiences across channels.
- Own the end-to-end campaign process; from strategic briefing and creative development through to production, launch, and post-campaign evaluation – partnering with leading creative, media, and insight agencies.
- Collaborate cross-functionally with Regional Marketing, Innovation, Insight, Finance, and agency partners to deliver best-in-class campaigns on time, on budget, and with measurable commercial impact.
- Champion continuous improvement by identifying emerging trends, sharing global best practice, and embedding performance learnings to elevate campaign effectiveness and execution year after year.
Who you are:
- Proven experience leading high-impact global marketing campaigns, from strategy and briefing through to execution and evaluation across digital, social, and retail channels.
- Strong brand and consumer marketing expertise, with the ability to create globally scalable campaigns that balance brand consistency with local relevance.
- Commercially minded and insight-led, with a track record of using data, consumer insight, and performance metrics to drive growth and campaign effectiveness.
- Confident influencing senior stakeholders and agency partners, with excellent creative judgement, storytelling, and stakeholder management skills.
- Highly organised and adaptable, able to manage multiple priorities, budgets, and fast-moving projects.
Marketing Campaign Manager employer: Costa Coffee
At Costa Coffee, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our commitment to employee growth is evident through inspiring experiences, development programmes, and apprenticeship schemes, ensuring that your career can flourish alongside our mission to create meaningful coffee moments globally. Join us in a fast-paced environment where your creativity and strategic insight will not only drive brand growth but also make a tangible impact on communities around the world.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and projects. This is your chance to demonstrate your creativity and strategic thinking, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their mission of reimagining coffee experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Costa Coffee family.
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Show Your Passion for Coffee:When you're writing your application, let your love for coffee shine through! Share why you’re excited about the opportunity at Costa Coffee and how you can contribute to reimagining coffee experiences. We want to see your enthusiasm!
Tailor Your Experience:Make sure to highlight your relevant experience in leading global marketing campaigns. Use specific examples that demonstrate your ability to create culturally relevant ideas and drive brand growth. We’re looking for those standout moments that show us what you can bring to the table!
Be Insight-Led:In your application, emphasise your insight-led approach to marketing. Talk about how you've used data and consumer insights to shape successful campaigns in the past. We love candidates who can back up their strategies with solid evidence!
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep it professional. Be yourself, but also ensure your application reflects the values of curiosity and inclusivity that we hold dear at Costa Coffee. And don’t forget to apply through our website!
How to prepare for a job interview at Costa Coffee
✨Know Your Campaigns
Before the interview, dive deep into Costa Coffee's recent campaigns. Understand their messaging, target audience, and the impact they've had. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data and consumer insights in your previous roles. Bring examples of how you've driven campaign effectiveness through metrics. This is crucial for a role that values insight-led strategies.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams and agencies, think of examples where you've successfully collaborated across functions. Highlight your ability to influence stakeholders and manage creative processes effectively.
✨Emphasise Adaptability
In a fast-paced environment like Costa Coffee, adaptability is key. Share experiences where you've managed multiple priorities or adapted to changing circumstances. This will demonstrate your readiness to thrive in their dynamic setting.
