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For Companies At a Glance
- Tasks: Lead global CRM strategies to boost customer loyalty and engagement.
- Company: Join Coca-Cola, a global leader in the beverage industry.
- Benefits: Enjoy share ownership, bonuses, pension matching, and discounts at Costa.
- Other info: Flexible work environment with a blend of home and office collaboration.
- Why this job: Make a real impact on customer loyalty while working with a dynamic team.
- Qualifications: Proven experience in global CRM campaigns and strong analytical skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Responsibilities
- Lead CRM strategy to drive growth: develop and deliver customer engagement strategies that increase frequency, spend, and overall loyalty performance through insight‑led, measurable plans.
- Own and execute the Global CRM roadmap: create and deliver targeted CRM campaigns (annual, quarterly, weekly) that grow the loyalty base and generate incremental revenue.
- Champion optimisation and global best practice: embed a test‑and‑learn approach, continuously improving campaign performance while scaling successful CRM models across key markets.
- Align stakeholders and drive accountability: partner cross‑functionally to ensure CRM is central to commercial success, with clear reporting, insights, and performance tracking.
- Lead teams, partners, and budgets: manage agencies, budgets, and a high‑performing team to deliver personalised, data‑driven campaigns on time and with maximum ROI.
- Define and deliver insight‑driven customer strategies and highly personalised campaigns that increase adoption, drive revenue, and build lasting engagement and loyalty.
Qualifications
- Demonstrated success designing and delivering global CRM and loyalty campaigns, with a deep understanding of consumer behaviour, data, and performance metrics.
- Strategic, insight‑driven thinker with strong analytical capability and proven experience developing customer strategies and segmentation programmes that deliver clear commercial impact.
- Commercially astute and results‑focused: ability to translate data into actionable plans that maximise ROI and business growth.
- Influential communicator and collaborator, comfortable working globally, simplifying complex insights into clear, compelling narratives.
- Agile leader and team player: highly organised, detail‑oriented, and adaptable, with proven experience managing teams, agencies, and multiple priorities in a fast‑paced environment.
Benefits
- Share Investment Plan (SIP) – share ownership in Coca‑Cola.
- A discretionary annual bonus scheme based on business results and individual contribution.
- A smart pension that matches contributions up to 10%.
- The Costa Financial Support Fund for unexpected financial pressure.
- 50% discount in all Costa‑owned stores, 25% off in other participating stores.
- Private medical cover through the Private Healthcare scheme.
Location
Right now our Support Centre teams work flexibly, blending home working with in‑person time at a future St Albans office from January 2027. Teams will work three days a week in‑person to collaborate and bring the brand’s ambition to life.
Senior Global Loyalty and CRM Manager in London employer: Costa Coffee
Contact Detail:
Costa Coffee Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Global Loyalty and CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Global Loyalty and CRM Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s CRM strategies. Familiarise yourself with their campaigns and think about how you can bring your insight-driven approach to the table. Show them you’re not just another candidate, but the one who can elevate their loyalty game!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation and reiterate your enthusiasm for the role. It keeps you fresh in their minds and shows your proactive attitude.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you ace your application and connect with the right people. Plus, it shows you’re genuinely interested in being part of our team. Let’s get you that dream job!
We think you need these skills to ace Senior Global Loyalty and CRM Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Global Loyalty and CRM Manager. Highlight your experience with CRM strategies, customer engagement, and any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for CRM and loyalty programmes. Share specific examples of how you've driven growth and improved performance in previous roles. Keep it engaging and relevant!
Showcase Your Analytical Skills: Since this role requires a strong analytical capability, don’t forget to mention your experience with data-driven decision-making. We love seeing how you’ve used insights to shape customer strategies and achieve results. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and let us know why you’d be a great fit!
How to prepare for a job interview at Costa Coffee
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest trends and best practices in CRM and loyalty programmes. Brush up on successful campaigns you've led, focusing on how they drove growth and engagement. This will show your potential employer that you’re not just familiar with the concepts but have practical experience to back it up.
✨Prepare Insight-Driven Examples
Think of specific instances where you’ve used data to inform your strategies. Be ready to discuss how you’ve segmented audiences or optimised campaigns based on performance metrics. This will demonstrate your analytical skills and ability to translate insights into actionable plans.
✨Showcase Your Leadership Skills
As a Senior Global Loyalty and CRM Manager, you’ll need to lead teams and manage budgets. Prepare examples of how you’ve successfully led cross-functional teams or managed agencies in the past. Highlight your ability to drive accountability and ensure everyone is aligned towards common goals.
✨Communicate Clearly and Confidently
Practice simplifying complex insights into clear narratives. During the interview, focus on being an influential communicator. Use storytelling techniques to convey your experiences and strategies, making it easy for the interviewer to understand your thought process and impact.