Global Marketing Manager - Digital Propositions
Global Marketing Manager - Digital Propositions

Global Marketing Manager - Digital Propositions

Full-Time 60000 - 75000 ÂŁ / year (est.) No home office possible
Costa Coffee

At a Glance

  • Tasks: Lead global marketing initiatives for Costa Coffee's digital propositions and enhance customer experiences.
  • Company: Join Costa Coffee, a brand on a mission to innovate coffee experiences worldwide.
  • Benefits: Enjoy share ownership, bonuses, pension matching, discounts, and private medical cover.
  • Other info: Collaborate with diverse teams and partners for exciting career development opportunities.
  • Why this job: Make a real impact in a fast-paced environment while driving growth and innovation.
  • Qualifications: Experience in Delivery and Click & Collect channels with strong analytical and communication skills.

The predicted salary is between 60000 - 75000 ÂŁ per year.

At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose. We are seeking a Global Marketing Manager to play a key role within Costa Coffee’s Global Digital Centre of Excellence, driving growth across UK&I Delivery and Click & Collect. Reporting to the Global Senior Marketing Manager, this role also supports international markets with the tools and frameworks needed to scale digital successfully. The successful candidate will lead cross‑functional initiatives that enhance customer experience and deliver commercial impact. We value curiosity, inclusivity, and a problem‑solving mindset. If you thrive in a fast‑paced, global environment and are excited to make a meaningful impact, we encourage you to apply.

What you’ll do

  • Own and champion the end‑to‑end Delivery and Click & Collect proposition, acting as the subject matter expert while leading trade marketing, loyalty integration, and cross‑functional execution to drive performance.
  • Build and nurture strong partnerships with key third‑party aggregators and internal stakeholders, unlocking new opportunities through collaboration, joint planning, and strategic alignment.
  • Identify, test, and scale innovative ideas that enhance the customer experience and deliver measurable commercial growth across digital channels.
  • Support global markets and franchise partners by sharing best practices, frameworks, and tools that enable consistent, high‑impact execution and long‑term success.
  • Leverage market insights and performance data to shape strategy, influence decision‑making, and keep stakeholders engaged through clear, compelling updates on progress and opportunities.

Who you are

  • Proven experience working with Delivery and Click & Collect channels in FMCG, QSR or Grocery, with a strong understanding of how to unlock growth in a complex, multi‑channel environment.
  • Deep knowledge of e‑commerce and digital trends, with the ability to turn data and insights into clear, commercially impactful actions.
  • Strong commercial acumen and confidence working with P&L, combined with excellent analytical, trade reporting, and problem‑solving skills.
  • Highly effective communicator with the ability to influence and inspire cross‑functional teams and senior stakeholders, as well as manage external partner relationships.
  • Self‑starter with strong project management skills, comfortable working at pace, and ideally experienced in collaborating with franchise partners and navigating retail operations.

Benefits

  • Share ownership in Coca‑Cola through our Share Investment Plan (SIP)
  • An annual discretionary bonus scheme, based on business results and individual contribution.
  • A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
  • The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
  • 50% discount in all Costa‑owned stores, and 25% off in other participating stores
  • Private medical cover thanks to our Private Healthcare scheme

Global Marketing Manager - Digital Propositions employer: Costa Coffee

At Costa Coffee, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and inclusivity. Located in St Albans, our Global Digital Centre of Excellence provides employees with unique growth opportunities, competitive benefits such as share ownership in Coca-Cola, and a supportive environment that encourages collaboration and creativity. Join us to make a meaningful impact in the coffee industry while enjoying perks like generous discounts and private medical cover.
Costa Coffee

Contact Detail:

Costa Coffee Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Global Marketing Manager - Digital Propositions

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to digital propositions. This will help you tailor your answers and show that you're genuinely interested in being part of their team.

✨Tip Number 3

Practice your pitch! Be ready to explain how your experience aligns with the role of Global Marketing Manager. Highlight your successes in driving growth through digital channels and how you can bring that expertise to Costa Coffee.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Costa Coffee family and making an impact in the global market.

We think you need these skills to ace Global Marketing Manager - Digital Propositions

Digital Marketing
E-commerce Knowledge
Analytical Skills
Project Management
Commercial Acumen
Problem-Solving Skills
Stakeholder Management
Cross-Functional Collaboration
Customer Experience Enhancement
Data Analysis
Trade Marketing
Loyalty Integration
Market Insights Utilisation
Communication Skills
Strategic Planning

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Global Marketing Manager role. Highlight your experience with Delivery and Click & Collect channels, and showcase how you've driven growth in similar environments. We want to see how your skills align with our mission!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about coffee and how you can contribute to reimagining coffee experiences. Be sure to mention specific examples of your past successes in digital marketing.

Showcase Your Analytical Skills: We love data-driven decision-making! In your application, highlight instances where you've used market insights and performance data to shape strategies. This will show us that you have the analytical chops we’re looking for.

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Costa Coffee family!

How to prepare for a job interview at Costa Coffee

✨Know Your Digital Propositions

Make sure you understand the ins and outs of Delivery and Click & Collect channels. Research Costa Coffee's current digital strategies and think about how you can contribute to enhancing customer experiences through innovative ideas.

✨Showcase Your Analytical Skills

Be prepared to discuss how you've used data and market insights in previous roles to drive commercial growth. Bring examples of how your analytical skills have influenced decision-making and led to successful outcomes.

✨Communicate Effectively

Practice articulating your thoughts clearly and confidently. As a Global Marketing Manager, you'll need to inspire cross-functional teams and manage external relationships, so demonstrate your communication prowess during the interview.

✨Demonstrate Your Problem-Solving Mindset

Think of specific challenges you've faced in past roles and how you overcame them. Highlight your ability to navigate complex environments and collaborate with various stakeholders to achieve results.

Global Marketing Manager - Digital Propositions
Costa Coffee

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