EMENA Brand & Equity Lead

EMENA Brand & Equity Lead

Full-Time 60000 - 80000 € / year (est.) No home office possible
Costa Coffee

At a Glance

  • Tasks: Lead bold marketing campaigns and enhance brand performance across the EMENA region.
  • Company: Join Costa Coffee, a leading brand in the coffee industry.
  • Benefits: Enjoy health cover, share ownership, and generous discounts.
  • Other info: Dynamic leadership role with opportunities for creativity and influence.
  • Why this job: Shape impactful brand strategies and drive growth in diverse markets.
  • Qualifications: Strong background in brand strategy within FMCG or retail.

The predicted salary is between 60000 - 80000 € per year.

Costa Coffee is seeking a Senior Marketing Manager who will shape and deliver the brand equity and communications strategy across the EMENA region. This role demands a dynamic leader able to develop bold and culturally relevant campaigns while guiding teams and enhancing brand performance.

The ideal candidate will have a strong background in brand strategy within FMCG or retail and will lead initiatives that drive growth and influence in various markets.

Benefits include health cover, share ownership, and generous discounts.

EMENA Brand & Equity Lead employer: Costa Coffee

Costa Coffee is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. With a focus on employee growth, we provide ample opportunities for professional development and the chance to lead impactful marketing initiatives across diverse markets in the EMENA region. Our comprehensive benefits package, including health cover, share ownership, and generous discounts, ensures that our team members feel valued and motivated.

Costa Coffee

Contact Detail:

Costa Coffee Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land EMENA Brand & Equity Lead

Tip Number 1

Network like a pro! Reach out to people in the industry, especially those connected to Costa Coffee or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.

Tip Number 2

Show off your creativity! When you get the chance to present yourself, think outside the box. Share bold ideas or campaigns you've worked on that align with brand equity and communications – it’ll make you stand out!

Tip Number 3

Research is key! Dive deep into Costa Coffee’s current marketing strategies and campaigns. Knowing their brand inside out will help you tailor your conversations and show them you’re genuinely interested in the role.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.

We think you need these skills to ace EMENA Brand & Equity Lead

Brand Strategy
Campaign Development
Cultural Relevance
Team Leadership
Brand Performance Enhancement
FMCG Knowledge
Retail Marketing

Some tips for your application 🫡

Show Your Brand Passion:When you're writing your application, let your passion for brand strategy shine through. We want to see how you can bring bold and culturally relevant ideas to life, so share examples of campaigns you've worked on that made an impact.

Tailor Your CV:Make sure your CV is tailored to the role. Highlight your experience in FMCG or retail and any specific achievements that demonstrate your ability to drive growth and influence. We love seeing how your background aligns with what we're looking for!

Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for the EMENA Brand & Equity Lead role. Be sure to connect your skills and experiences directly to the job description, and don't forget to inject a bit of your personality into it!

Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!

How to prepare for a job interview at Costa Coffee

Know Your Brand Inside Out

Before the interview, dive deep into Costa Coffee's brand values, recent campaigns, and market positioning. Understanding their current strategies will help you articulate how your experience aligns with their goals.

Showcase Your Leadership Skills

Prepare examples that highlight your leadership style and how you've successfully guided teams in previous roles. Be ready to discuss specific campaigns you've led and the impact they had on brand performance.

Cultural Relevance is Key

Costa Coffee operates across diverse markets, so think about how you can bring culturally relevant insights to the table. Research trends in the EMENA region and be prepared to discuss how you would tailor campaigns to resonate with different audiences.

Ask Insightful Questions

At the end of the interview, have a few thoughtful questions ready. Inquire about their future brand initiatives or how they measure success in brand equity. This shows your genuine interest and strategic thinking.