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- Tasks: Lead Costa's beverage innovation strategy and drive customer growth through creative marketing.
- Company: Costa Coffee is a global coffee brand, part of the Coca-Cola system, dedicated to innovation.
- Benefits: Enjoy hybrid work, share ownership, annual bonuses, and discounts at Costa stores.
- Why this job: Join a passionate team that values creativity, collaboration, and making a real impact.
- Qualifications: Experience in consumer category marketing with a focus on global innovation and results.
- Other info: Embrace diversity and contribute to community initiatives while growing your career.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Category Marketing Manager role at Costa Coffee
Join to apply for the Category Marketing Manager role at Costa Coffee
Direct message the job poster from Costa Coffee
Talent Acquisition Partner – Costa Coffee
Marketing Category Manager – Beverage Innovation – 12 month maternity cover
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.
As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it\’s served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it\’s pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
As a Marketing Category Manager you will drive customer preference and growth for Costa by leading beverage innovation strategy across platforms, delivering a robust global pipeline, and executing market-ready initiatives.
Seeking high-potential talent to shape the future of innovation and marketing through bold thinking, collaboration, and commercial excellence.
With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.
What you’ll do
Being a Marketing Category Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success – which means you’ll be:
- Define and lead Costa’s beverage innovation strategy across Served, PTS, and Express platforms to drive customer preference and growth.
- Develop and manage a global 18-month beverage calendar and a 3-year made to order beverage innovation pipeline.
- Deliver commercially successful, customer-led innovations through effective cross-functional leadership and stakeholder engagement.
- Build compelling category initiatives and guardrails that support market adoption, brand differentiation, and global scalability.
- Collaborate on future range architecture and ensure front-line teams are equipped to serve and communicate innovation effectively..
Who you are
It’s your unique ingredients we’re interested in:
- Proven experience within blue-chip consumer category marketing experience, with a strong track record in delivering impactful global innovation and commercial results.
- Combines a classically trained marketing foundation with strategic creativity, data-led thinking, and a pragmatic, results-driven approach.
- Highly skilled in leading end-to-end stage gate innovation processes, from idea to market, with deep attention to detail and executional excellence.
- Proven ability to influence change and drive new ways of working, underpinned by an ownership mindset and hands-on leadership style.
- Strong communicator and collaborator, with the credibility and confidence to align cross-functional teams and inspire action across global markets
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
- Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
- An annual discretionary bonus scheme, based on business results and individual contribution.
- A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
- The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
- 50% discount in all Costa-owned stores, and 25% off in other participating stores
- Private medical cover thanks to our Private Healthcare scheme
- And that’s not all. Explore even more of our perks here:
Location – Hybrid based from Central London a minimum of 2 days per week and the expectation to travel to our development centre in Loudwater on a regular basis.
For any reasonable adjustments and general queries, please contact
We believe in living life with heart – and that starts with our people.
By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment—one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand.
Grounded in our core values—Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players—we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee-growing regions and right here at home.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Temporary
Job function
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Job function
Marketing
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Industries
Retail, Food and Beverage Retail, and Consumer Services
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Category Marketing Manager employer: Costa Coffee
Contact Detail:
Costa Coffee Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Marketing Manager
✨Tip Number 1
Familiarise yourself with Costa Coffee's brand values and mission. Understanding their commitment to innovation and community will help you align your responses during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Network with current or former employees of Costa Coffee, especially those in marketing roles. They can provide insider insights about the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in beverage innovation and consumer preferences. Being able to discuss recent developments in the industry during your interview will demonstrate your passion and knowledge, setting you apart from other candidates.
✨Tip Number 4
Prepare examples of your past successes in category marketing, particularly those that involved cross-functional collaboration. Highlighting your ability to lead projects and influence change will resonate well with the role's requirements.
We think you need these skills to ace Category Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer category marketing, particularly in beverage innovation. Use specific examples of past successes to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for coffee and innovation. Discuss how your unique skills align with Costa Coffee's mission and values, and provide examples of how you've driven successful marketing initiatives.
Showcase Your Strategic Thinking: When detailing your experience, emphasise your ability to lead end-to-end innovation processes. Highlight any data-led decisions you've made that resulted in commercial success, as this is crucial for the role.
Prepare for Potential Questions: Anticipate questions related to cross-functional leadership and stakeholder engagement. Be ready to discuss how you've influenced change in previous roles and how you can bring that experience to Costa Coffee.
How to prepare for a job interview at Costa Coffee
✨Showcase Your Marketing Expertise
Make sure to highlight your proven experience in consumer category marketing. Discuss specific examples of impactful global innovations you've led and the commercial results achieved, as this aligns perfectly with what Costa Coffee is looking for.
✨Demonstrate Strategic Creativity
Prepare to discuss how you combine a classically trained marketing foundation with strategic creativity. Share instances where your data-led thinking has driven successful marketing initiatives, showcasing your ability to think outside the box.
✨Emphasise Cross-Functional Leadership
Costa values effective cross-functional leadership, so be ready to talk about your experience in leading teams across different departments. Provide examples of how you've successfully engaged stakeholders to deliver customer-led innovations.
✨Align with Costa's Values
Familiarise yourself with Costa's core values: Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players. During the interview, reflect these values in your answers to demonstrate that you're a good cultural fit for the company.