At a Glance
- Tasks: Lead marketing strategy for Costa Coffee's Away From Home segment across EMENA.
- Company: Join Costa Coffee, part of the Coca-Cola family, reimagining coffee experiences globally.
- Benefits: Hybrid work model, competitive salary, and opportunities for personal growth.
- Other info: Dynamic team environment with a focus on innovation and success.
- Why this job: Shape brand direction and make a real impact in diverse markets.
- Qualifications: Experience in brand management and strong communication skills.
The predicted salary is between 50000 - 60000 € per year.
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose. As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it’s served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment. Our teams truly make a difference. Whether it’s pioneering new tech for the perfect pour, launching award winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
As a Brand Manager – AFH, EMENA, you’ll lead the regional marketing strategy and execution for Costa Coffee’s Away From Home segment across EMENA. You’ll be responsible for shaping the brand direction by translating global strategy into clear regional priorities, adapting toolkits and campaigns to suit diverse customer types and operational realities, and ensuring their effective rollout across markets. Acting as the central point of contact for day to day AFH marketing engagement in mid-size markets, you’ll collaborate closely with bottler marketing teams, agencies, and internal stakeholders.
Brand Manager - Away from Home AFH, EMENA Hybrid - St Albans employer: Costa Coffee
At Costa Coffee, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Our hybrid working model in St Albans allows for flexibility while providing ample opportunities for professional growth and development within the Coca-Cola system. Join us to be part of a passionate team dedicated to creating meaningful coffee experiences and making a real impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Away from Home AFH, EMENA Hybrid - St Albans
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show your passion for coffee and innovation at Costa Coffee. Think about how your skills align with their mission and be ready to share examples of your past successes.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. We suggest focusing on how you can contribute to the brand direction and marketing strategies for the Away From Home segment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and genuinely interested in joining our team at Costa Coffee.
We think you need these skills to ace Brand Manager - Away from Home AFH, EMENA Hybrid - St Albans
Some tips for your application 🫡
Show Your Passion for Coffee:When writing your application, let your love for coffee shine through! Share any experiences or moments that highlight your connection to the coffee culture and how it aligns with our mission at Costa Coffee.
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Manager role. Highlight relevant skills and experiences that match the job description, especially those related to brand strategy and marketing execution.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We want to see your personality, so don’t be afraid to let it come through in your writing!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Costa Coffee.
How to prepare for a job interview at Costa Coffee
✨Know Your Brand Inside Out
Before the interview, dive deep into Costa Coffee's brand values and mission. Understand their approach to coffee experiences and how they engage with customers. This will help you articulate how your vision aligns with theirs and show that you're genuinely interested in the role.
✨Showcase Your Marketing Savvy
Prepare examples of successful marketing strategies you've implemented in the past. Be ready to discuss how you adapted campaigns for different markets or customer types, as this is crucial for the Brand Manager role. Use metrics to back up your achievements – numbers speak volumes!
✨Collaborative Spirit is Key
Since the role involves working closely with various teams, be prepared to discuss your experience in collaboration. Share specific instances where you’ve worked with cross-functional teams or external partners to achieve a common goal. Highlight your communication skills and adaptability.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the current challenges Costa Coffee faces in the AFH segment or how they measure success in their marketing efforts. This shows your enthusiasm for the role and helps you gauge if it’s the right fit for you.
